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MCM's new creative director is Dirk Schönberger of Adidas

 

Adidas fans must be familiar with Dirk Schönberger. German-born designer Dirk Schönberger has been a creative director of Adidas since 2010. He has brought together the creative ideas of Raf Simons, Kanye West and other vintage classics of the Stan Smith series of sneakers.
Recently, the designer will leave Adidas and embrace the German luxury brand MCM.
According to the Women's Daily, in an effort to become a brand worth $1 billion, MCM recently appointed Dirk Schönberger as its first global creative officer with immediate effect. Schönberger said in a statement that he will be the key catalyst for MCM product design and brand experience, leading and implementing global innovation strategies to achieve the brand's global expansion.
At the same time, MCM owner and Korean luxury goods group Sungjoo Group also revealed that MCM will establish a design studio for Schönberger in Berlin, Germany, and form a 25-person product design and global marketing and art direction. Design team.
“Every season should have a very focused and clear brand message. As a language of the brand, this specific information will not only be reflected in the product, but also in all areas including retail, e-commerce and social media activities. “Berberger largely reflects Newchic Coupon the brand spirit of MCM: it is subversive. Nowadays, the brand is facing more consumers than younger ones, it should focus more on new technologies and Product Innovation."
To show his design philosophy, Schönberger plans to launch a trailer in the spring of 2019, outlining his vision for the brand and launching his first complete collection in the spring of 2020.
MCM, which hired Schönberger, has its own ambitions to attract young customers from Millennials and Generation Z by improving clothing accessories and expanding the supply of clothing and shoes.
According to industry sources, MCM's sales in 2016 was about 700 million US dollars. According to the latest year's data, the brand's annual sales are expected to reach 1 billion US dollars by 2020. Among them, however, accessories accounted for 80% of the brand's total revenue, and shoes and clothing accounted for only 20%.
MCM, which is heavily “partial”, hopes to rely on Schönberger's experience in the field of footwear and apparel to develop the brand's great potential in these two areas.
“MCM may never reach 50-50 in terms of accessories and footwear, but in the next few years, you will definitely see a major shift,” Schönberger said.
He plans to introduce some of the models in sportswear design into MCM, including more frequent updates. “Every brand needs constant updates, and I learned how to handle short product downtimes at Adidas. For brands like MCM, more frequent updates are also very important.”
At the same time, he also dispelled some consumers' doubts about whether MCM will completely change their face. He said that the brand does have some areas that need to be updated, but there is no radical change. “Consumers will see the difference, but I am not a bulldozer,” Schönberger added. “Like Adidas’s clover logo, I grew up with it, so I won’t prove my own. Change it by role, maybe I will do some new gameplay, but it is not correct for me to change MCM completely, for example, to change its iconic Visetos monogram print."
Born in Germany, Schönberger studied at the ESMOD Fashion School in Munich. He then served as an assistant to designer Dirk Bikkembergs for three years, and launched his men's collection in 1996 and the women's collection in 2002. In 2007, he was appointed creative director of the German brand Joop and subsequently entered Adidas in 2010.
Now, the challenge before Schönberger is more.

MCM's new creative director is Dirk Schönberger of Adidas


Adidas fans must be familiar with Dirk Schönberger. German-born designer Dirk Schönberger has been a creative director of Adidas since 2010. He has brought together the creative ideas of Raf Simons, Kanye West and other vintage classics of the Stan Smith series of sneakers.


Recently, the designer will leave Adidas and embrace the German luxury brand MCM.


According to the Women's Daily, in an effort to become a brand worth $1 billion, MCM recently appointed Dirk Schönberger as its first global creative officer with immediate effect. Schönberger said in a statement that he will be the key catalyst for MCM product design and brand experience, leading and implementing global innovation strategies to achieve the brand's global expansion.


At the same time, MCM owner and Korean luxury goods group Sungjoo Group also revealed that MCM will establish a design studio for Schönberger in Berlin, Germany, and form a 25-person product design and global marketing and art direction. Design team.


“Every season should have a very focused and clear brand message. As a language of the brand, this specific information will not only be reflected in the product, but also in all areas including retail, e-commerce and social media activities. “Berberger largely reflects the brand spirit of MCM: it is subversive. Nowadays, the brand is facing more consumers than younger ones, it should focus more on new technologies and Product Innovation."
To show his design philosophy, Schönberger plans to launch a trailer in the spring of 2019, outlining his vision for the brand and launching his first complete collection in the spring of 2020.


MCM, which hired Schönberger, has its own ambitions to attract young customers from Millennials and Generation Z by improving clothing accessories and expanding the supply of clothing and shoes.


According to industry sources, MCM's sales in 2016 was about 700 million US dollars. According to the latest year's data, the brand's annual sales are expected to reach 1 billion US dollars by 2020. Among them, however, accessories accounted for 80% of the brand's total revenue, and shoes and clothing accounted for only 20%. MCM, which is heavily “partial”, hopes to rely on Schönberger's experience in the field of footwear and apparel to develop the brand's great potential in these two areas.


“MCM may never reach 50-50 in terms of accessories and footwear, but in the next few years, you will definitely see a major shift,” Schönberger said.


He plans to introduce some of the models in sportswear design into MCM, including more frequent updates. “Every brand needs constant updates, and I learned how to handle short product downtimes at Adidas. For brands like MCM, more frequent updates are also very important.”


At the same time, he also dispelled some consumers' doubts about whether MCM will completely change their face. He said that the brand does have some areas that need to be updated, but there is no radical change. “Consumers will see the difference, but I am not a bulldozer,” Schönberger added. “Like Adidas’s clover logo, I grew up with it, so I won’t prove my own. Change it by role, maybe I will do some new gameplay, but it is not correct for me to change MCM completely, for example, to change its iconic Visetos monogram print."


Born in Germany, Schönberger studied at the ESMOD Fashion School in Munich. He then served as an assistant to designer Dirk Bikkembergs for three years, and Dacoz launched his men's collection in 1996 and the women's collection in 2002. In 2007, he was appointed creative director of the German brand Joop and subsequently entered Adidas in 2010.


Now, the challenge before Schönberger becomes more.

12 октября 2018 15:00
НАВЕРХ

Prada's key to success

 

In February of last year, when the line of the classic slim red logo of the Linea Rossa series flashed on the runway, every fan felt the heart beat faster. Nowadays, the Linea Rossa series, inspired by technology and alias Prada Sport, has officially returned. This is also the first time that designer Miuccia Prada has incorporated her latest ready-to-wear collection into the collection. In the mid-2000s, the Linea Rossa series continued to decline in the group and began to focus on glasses and basic Soufeel Coupons models. The rise of streetwear, the popularity of smartphones, and the mix of high-tempo, ready-to-wear and streetwear on Instagram have contributed to the return of the Linea Rossa collection.
This season is the first show of the new Linea Rossa collection in the retail market. As part of the Prada 2018 Fall/Winter collection, the collection will be sold in Prada stores, department stores and online platforms alongside Prada's signature prints and women's handbags. Customers can buy down jackets and other items like neon lights. .
The sense of science and technology is a major selling point of the Linea Rossa series: nanotechnology fabrics can regulate body temperature; the down jacket filler contains graphene; the nylon surface is coated with the world's thinnest membrane structure, and the wear resistance is extremely strong. The series is windproof, waterproof, breathable and attractive.
“The Linea Rossa series is a perfect interpretation of several essential elements of the brand's genes,” co-CEO Patrizio Bertelli told BoF. (He runs the company with his wife Miuccia Prada, whose family founded Prada in 1913 – when it was positioned as a luggage manufacturer.) “Using nylon, a streetwear-like fabric in everyday dress, reflects Prada. Anti-traditional spirit."
Analysts are pleased with the return of the Linea Rossa collection. Many people believe that in the era of sports and leisure, the abandonment of this lower-priced, technology-inspired series is the wrong decision, causing losses to the company. Few brands have the perfect combination of high-tech materials and creativity, and Prada is one of them. The Linea Rossa collection exemplifies this. In addition, for most people, Miuccia Prada's ready-to-wear collection is an unreachable dream, but the lower price of the Linea Rossa collection strengthens Prada's more intimate market positioning than Hermès and Chanel.
In the past, nylon bags contributed 20% of branded bag sales. But after deciding to enter the high-end market, Praa abandoned the original pricing strategy and increased the price of handbags to obtain more lucrative profits. Although Miuccia Prada's fashion show series has been as amazing as ever, the commercial series has failed, and the unremarkable handbag design and the appearance of the shoes have lost interest to consumers. At the same time, cheap luxury brands such as Michael Kors are beginning to eat into market share.
“Product innovation is not enough, so competitors will take their market share,” said Mario Ortelli, managing director of consulting firm Ortelli & Co. Prada's response to digital opportunities is also slow. While luxury brands are developing online sales, Prada is expanding its retail network.
In addition, brands with strong athletic attributes such as Lululemon and Moncler fill the gap left by the Linea Rossa collection. “They ignore the market under their control, and in the context of the increasing urbanization of luxury goods, this is the wrong approach,” said John Guy, an analyst at Mainfirst AG.
Sales bear the brunt. In FY2016, the Prada Group's net sales (including the sister brands Miu Miu and Church’s) were approximately 3.2 billion euros, down 9% year-on-year (at constant exchange rates). (Prada accounts for more than 80% of the Group's total sales.)
But everything is not without a turn. Prada used the film "Gattaca" and tamper-resistant nylon to create a nostalgic style in the 1990s and return to the stage of cultural exchange. Inspired by Miuccia Prada's creativity and genius, Tony Liu and Lindsey Schuyler, the founders of cultural genes, even renamed their Instagram account, which is focused on “counterfeiting,” as “Diet Prada”.
What Prada seems to understand, began to add more nylon products (such as backpacks and purses) and sports and leisure elements to the business series. The Cloudbust "Lao Shoe", which went on sale in 2017, was very popular, and it was a smash hit, but the time to come out seems to be a bit late.
In the first half of FY 2018, the Prada Group achieved sales of 1.5 billion euros, an increase of more than 9% over the same period of the previous year, higher than analysts expected. Sales of the Prada brand also increased by 10%. The overall profit level has also improved.
“Our strategy is clear, and if we implement it steadily, we can leverage the full potential of the global retail network and achieve long-term sustainability, and we are confident,” says Bertelli. “Especially investing in products, brands and retail networks, as well as creativity and enhanced consumer interaction, will lay a solid foundation for our future development.”
The return of the Linea Rossa series is a reflection of this strategy. Although it will certainly be welcomed by fans, the impact of this move on overall performance Newchic Coupon remains to be seen. Nylon is cheaper than leather but much more expensive than in the past. For example, a nylon backpack sold for $570 in 2000 and the lowest price in the season was $990.
Still, the Linea Rossa collection is sure to create more sales than leather and ready-to-wear. “The Linea Rossa collection is very famous,” Guy said. “The gross margin is very high, which is two very powerful advantages.”
Bringing the Linea Rossa collection back to the market may be the smartest move for Prada for a long time, but there is no guarantee that the brand will recover from the recession. Although the brand has introduced more attractive entry-level products, it has paid more attention to the digital strategy than before, but has not yet developed an effective inheritance plan.
Bertelli said in June 2018 that although their 30-year-old son Lorenzo (joining the company in 2017, responsible for digital propaganda work) is still learning, the Prada family "will never sell" the company. "At this juncture, his abilities have not been verified," Guy said. “I am not sure if this is an important step.”
Bertelli told BoF that although Lorenzo had just joined the company a year ago, he has been paying attention to the movements of various departments of the company. (Lorenzo is not directly responsible for the return of the Linea Rossa series, but he helped develop a communication strategy.) "So if he wants, he will be able to take over the company in the future," Bertelli said.
In addition, “understanding the interests and complexities of different consumer groups is the most difficult, especially in the millennial and Z eras,” says Bertelli. But intergenerational change is just one of the increasingly complex manifestations of the luxury market. Today, the globalization and digitization of the luxury market has reached an unprecedented level. Competing with brands behind big group support, such as Gucci and Louis Vuitton, is becoming more difficult.
“Prada is doing everything right now,” Ortelli said. “But sometimes, even if you do everything well, there will be competitors who will surpass you in terms of speed and momentum.”

Prada's key to success
In February of last year, when the line of the classic slim red logo of the Linea Rossa series flashed on the runway, every fan felt the heart beat faster. Nowadays, the Linea Rossa series, inspired by technology and alias Prada Sport, has officially returned. This is also the first time that designer Miuccia Prada has incorporated her latest ready-to-wear collection into the collection. In the mid-2000s, the Linea Rossa series continued to decline in the group and began to focus on glasses and basic models. The rise of streetwear, the popularity of smartphones, and the mix of high-tempo, ready-to-wear and streetwear on Instagram have contributed to the return of the Linea Rossa collection.
This season is the first show of the new Linea Rossa collection in the retail market. As part of the Prada 2018 Fall/Winter collection, the collection will be sold in Prada stores, department stores and online platforms alongside Prada's signature prints and women's handbags. Customers can buy down jackets and other items like neon lights. .
The sense of science and technology is a major selling point of the Linea Rossa series: nanotechnology fabrics can regulate body temperature; the down jacket filler contains graphene; the nylon surface is coated with the world's thinnest membrane structure, and the wear resistance is extremely strong. The series is windproof, waterproof, breathable and attractive.
“The Linea Rossa series is a perfect interpretation of several essential elements of the brand's genes,” co-CEO Patrizio Bertelli told BoF. (He runs the company with his wife Miuccia Prada, whose family founded Prada in 1913 – when it was positioned as a luggage manufacturer.) “Using nylon, a streetwear-like fabric in everyday dress, reflects Prada. Anti-traditional spirit."
Analysts are pleased with the return of the Linea Rossa collection. Many people believe that in the era of sports and leisure, the abandonment of this lower-priced, technology-inspired series is the wrong decision, causing losses to the company. Few brands have the perfect combination of high-tech materials and creativity, and Prada is one of them. The Linea Rossa collection exemplifies this. In addition, for most people, Miuccia Prada's ready-to-wear collection is an unreachable dream, but the lower price of the Linea Rossa collection strengthens Prada's more intimate market positioning than Hermès and Chanel.
In the past, nylon bags contributed 20% of branded bag sales. But after deciding to enter the high-end market, Praa abandoned the original pricing strategy and increased the price of handbags to obtain more lucrative profits. Although Miuccia Prada's fashion show series has been as amazing as ever, the commercial series has failed, and the unremarkable handbag design and the appearance of the shoes have lost interest to consumers. At the same time, cheap luxury brands such as Michael Kors are beginning to eat into market share.
“Product innovation is not enough, so competitors will take their market share,” said Mario Ortelli, managing director of consulting firm Ortelli & Co. Prada's response to digital opportunities is also slow. While luxury brands are developing online sales, Prada is expanding its retail network.
In addition, brands with strong athletic attributes such as Lululemon and Moncler fill the gap left by the Linea Rossa collection. “They ignore the market under their control, and in the context of the increasing urbanization of luxury goods, this is the wrong approach,” said John Guy, an analyst at Mainfirst AG.
Sales bear the brunt. In FY2016, the Prada Group's net sales (including the sister brands Miu Miu and Church’s) were approximately 3.2 billion euros, down 9% year-on-year (at constant exchange rates). (Prada accounts for more than 80% of the Group's total sales.)
But everything is not without a turn. Prada used the film "Gattaca" and tamper-resistant nylon to create a nostalgic style in the 1990s and return to the stage of cultural exchange. Inspired by Miuccia Prada's creativity and genius, Tony Liu and Lindsey Schuyler, the founders of cultural genes, even renamed their Instagram account, which is focused on “counterfeiting,” as “Diet Prada”.
What Prada seems to understand, began to add more nylon products (such as backpacks and purses) and sports and leisure elements to the business series. The Cloudbust "Lao Shoe", which went on sale in 2017, was very popular, and it was a smash hit, but the time to come out seems to be a bit late.
In the first half of FY 2018, the Prada Group achieved sales of 1.5 billion euros, an increase of more than 9% over the same period of the previous year, higher than analysts expected. Sales of the Prada brand also increased by 10%. The overall profit level has also improved.
“Our strategy is clear, and if we implement it steadily, we can leverage the full potential of the global retail network and achieve long-term sustainability, and we are confident,” says Bertelli. “Especially investing in products, brands and retail networks, as well as creativity and enhanced consumer interaction, will lay a solid foundation for our future development.”
The return of the Linea Rossa series is a reflection of this strategy. Although it will certainly be welcomed by fans, the impact of this move on overall performance remains to be seen. Nylon is cheaper than leather but much more expensive than in the past. For example, a nylon backpack sold for $570 in 2000 and the lowest price in the season was $990.
Still, the Linea Rossa collection is sure to create more sales than leather and ready-to-wear. “The Linea Rossa collection is very famous,” Guy said. “The gross margin is very high, which is two very powerful advantages.”
Bringing the Linea Rossa collection back to the market may be the smartest move for Prada for a long time, but there is no guarantee that the brand will recover from the recession. Although the brand has introduced more attractive entry-level products, it has paid more attention to the digital strategy than before, but has not yet developed an effective inheritance plan.
Bertelli said in June 2018 that although their 30-year-old son Lorenzo (joining the company in 2017, responsible for digital propaganda work) is still learning, the Prada family "will never sell" the company. "At this juncture, his abilities have not been verified," Guy said. “I am not sure if this is an important step.”
Bertelli told BoF that although Lorenzo had just joined the company a year ago, he has been paying attention to the movements of various departments of the company. (Lorenzo is not directly responsible for the return of the Linea Rossa series, but he helped develop a communication strategy.) "So if he wants, he will be able to take over the company in the future," Bertelli said.
In addition, “understanding the interests and GeekBuying Coupons complexities of different consumer groups is the most difficult, especially in the millennial and Z eras,” says Bertelli. But intergenerational change is just one of the increasingly complex manifestations of the luxury market. Today, the globalization and digitization of the luxury market has reached an unprecedented level. Competing with brands behind big group support, such as Gucci and Louis Vuitton, is becoming more difficult.
“Prada is doing everything right now,” Ortelli said. “But sometimes, even if you do everything well, there will be competitors who will surpass you in terms of speed and momentum.”

20 сентября 2018 13:19
НАВЕРХ

LVMH Reduced Paper Fashion Magazine Advertising

 

No one can make history without stopping. This is Rimowa's latest advertising slogan, and it is now one of the world's largest luxury goods group LVMH revolution.
Rimowa recently announced the signing of tennis star Federer as the brand ambassador, and invited Virgil Abloh, supermodel Adwoa Aboah, Dior Homme new jewelry Soufeel Coupons designer Yoon Ahn and world famous chef Nobu Matsuhisa to shoot the first commercial in the 120 years of the brand "No One Builds". a Legacy by Standing Still”.
It is worth noting that for this commercial, the brand announced that it will use the "non-paid print policy" method, except for starting in an unnamed newspaper, not in any paper publication. On the promotion, the advertisements will only be placed on online media, video websites, theaters and other channels. This is the first luxury brand of LVMH to make such bold moves. Whether the other luxury brands under the group are following the industry's extensive attention.
Supermodel Adwoa Aboah participated in the first commercial of Rimowa in 120 years "No One Builds a Legacy by Standing Still"
Nearly radical marketing strategy confirmed that Rimowa, which was acquired by LVMH, is becoming a test field for the group's youth reform.
In October 2016, LVMH announced the acquisition of 80% of Rimowa for 640 million euros, and then accelerated to young consumers under the leadership of the group's chairman Bernard Arnault Alexandre Arnault.
The picture shows the new brand logo of Rimowa
In February of this year, Alexandre Arnault promoted the replacement of the Rimowa brand logo, turning the font into a sans serif font, making it visually fresher and more vibrant. The new logo was officially launched in January this year. Since last year, Rimowa has been innovating with the brand Supreme, Off-White, and the luxury brand Fendi, constantly creating a sense of fashion and creating hot spots to attract the attention of young people.
Since Alexandre Arnault took over Rimowa, the brand has become more and more important to the online market, which is closely related to Alexandre Arnault's own digital marketing background. He played a key role in the launch of the LVMH e-commerce platform 24Sèvres. In June of this year, LVMH also appointed the eldest son Antoine Arnault as the group's propaganda and image leader, responsible for overseeing the promotion of the group's luxury brands on social media.
The picture shows the Rimowa x Off-White limited suitcase
In fact, Rimowa's rejuvenation initiatives are also highly consistent with LVMH's overall strategy. In terms of marketing, LVMH is constantly reducing the advertising of traditional fashion magazines.
According to AMM's annual report, LVMH, which has more than 60 luxury brands, cut its advertising spending last year by $15.2 million to $216.3 million, and magazine advertising revenues of the world's 50 largest advertisers fell from $6.5 billion in 2016. The $6.1 billion means that the magazine industry lost at least $400 million in revenue last year. According to advertising procurement company Magna Global, until 2021, global magazine newspaper advertising spending will shrink by 8% per year.
Also reducing the magazine’s advertising expenses is the Estée Lauder Group, which has reduced its beauty giant by $46.3 million to $95.3 million; Gucci’s parent company, Kaiyun Group, cut $7.5 million to $97.2 million; in 2017, it reported its first earnings report and revenue of 9.62 billion. The dollar's Chanel has cut $7.8 million to $67.4 million; Amazon, the ambitious e-commerce giant in the fashion industry, has cut nearly half of the magazine's advertising budget, cutting $37.6 million to $44.3 million.
The eldest son Antoine Arnault (left), Bernard Arnault (middle), the second son Alexandre Arnault (right)
As the parent company of magazines such as Vogue and Vanity Fair, Condé Nast lost more than $120 million last year and is intensively adjusting and reforming within the group. At present, although the Group's online business has begun to obtain considerable income, it still cannot make up for the loss of paper media. After closing the "Details", "Self" and "Teen Vogue" papers, after 80 job cuts last year, Condé Nast executives said recently that the group would seek to sell "Brides", "Golf Digest" and the recommendations of the Boston Consulting Group. Three magazines of "W". To save costs, Condé Nast will also lease at least 6 of its 26 floors in the World Trade Center office.
The domestic fashion publishing group is also not optimistic, making it harder and harder to make money. The "Huizhou FEMINA" under the Hearst China Group officially ceased publication in January last year. The Bund Pictorial earlier shut down the printing magazine to fully transform new media. Since 2016, including the new vision of Hyundai Communications, Magazines such as Bazaar Art, Ruili Fashion Pioneer and Self Yue have also ceased publication.
According to the fashion headline data, in the first half of this year, the "Weekly Pictorial" parent company Hyundai Communications Group's revenue increased by 13.8% year-on-year to 194 million yuan, but still recorded a net loss of 31.405 million yuan. According to public data, the profitability of modern communication has been declining for many years. In 2014, the profit was 37.79 million yuan. In 2015, the profit was 20.92 million yuan. In 2016, it plummeted to only 3 million yuan. Last year, it recorded a loss of nearly 40 million yuan. (Extended reading: "Weekly Pictorial" parent company lost 31 million in the first half of the year)
Obviously, luxury brands have drastically cut magazine advertising budgets, not to reduce group spending, apparently spending money elsewhere.
The online market is now the most important and promising growth engine for the fashion industry. According to McKinsey's forecast, online sales of luxury brands will reach $81 billion in 2025 and are expected to account for 18% to 20% of total brand revenue. In order to promote the expansion of the online market, the most direct way is naturally not through the use of paper media, but through more online market, more digital influence of fashion bloggers and social media.
Internet platforms such as social media and video sites have also become the new favorite of luxury brands. As the social media ecosystem becomes more diverse, luxury brand retailing tends to be vertical, and the chain of user conversions is constantly being shortened. Social media such as Facebook and Instagram are called more and more frequent advertisements for luxury brands. In China, WeChat, which has 1 billion monthly active users, plays the same role.
As young people become the mainstay of luxury consumption, the logic of luxury advertising becomes where young people are and where advertising targets are.
In the past year, Estée Lauder has been released in the WeChat circle for up to 18 times, of which about one-third is new. According to Tencent's index data, more than 90% of the head beauty brand's online voice comes from social media, and young consumers who grow up with social media are more likely to touch the brand in their familiar scenes. (Extended reading: Where Newchic Coupon  are the ads for luxury brands going?)
In addition, fashion influencers have moved from the edge to the center, given that influence has become a hard currency in the online market. The new darling of these luxury brands has been given a simpler and more direct name for "Opinion Influencers" in the past two years. In the Chinese market, people are used to calling it KOL (Key Opinion Leader) or net red.
According to the British "Financial Times" report, Greg Paull, head of the global marketing consulting firm Shengsan Management Consulting R3, said that China's key opinion leader KOL has taken the lead in other countries around the world and is the first to become a real media carrier. In China, KOL marketing is gradually replacing traditional marketing methods such as TV and print media advertising.
At first, luxury brands only added KOL marketing as a icing on the cake, and nowadays it has become a mainstream trend. In July of this year, Dior conducted a large-scale KOL marketing to promote the latest saddle bags on social media worldwide. According to incomplete statistics, at least 20 KOLs released saddle bag photos on social media on the day of the saddle bag sale on July 19th, which immediately increased the popularity and spread of the handbag under the influence of the scale effect.
Relying on KOL marketing, Dior has also become the big winner of the recent fashion blogger Chiara Ferragni wedding. According to LaunchMetrics data testing, from August 31st to September 3rd, fashion blogger Chiara Ferragni three days after the wedding and wedding day, the topic tag #TheFerragnez on Instagram was awarded $36 million. Media Impact Value (MIV) and triggered 67 million interactions. Among them, the Dior wedding dress and dress she chose generated more than $5.2 million in audience media influence and 5.6 million interactions.
The influence of Chiara Ferragni's personal postings accounts for 31% of Dior's global MIV. 41% of brand-acquired MIVs come from online resources, while 59% come directly from social media platforms. Some analysts said that Chiara Ferragni's exposure to Dior or Dior saved $2,200,000 in digital media ad placement costs. It is worth noting that the media influence of Dior's audience is higher than that of the dress brand Givenchy when the British Princess Meghan Markle was married.
Although the actual ROI of KOL marketing still lacks reliable data support, KOL's influence on brand sales is more easily quantified than traditional magazines. The Chinese fashion blogger KOL list released by the latest report of BNP Paribas this year has increased the WeChat conversion index in addition to the number of Weibo fans. In terms of WeChat conversion rate, Rebecca became the fashion blogger who most influenced the fans to buy products, followed by gogoboi and Mr. Bao.
According to the "2018 China Network Red Economy Development Insight Report" jointly released by Ai Rui and Weibo, as of May 2018, the total number of domestic fashion KOL fans reached 588 million, a year-on-year increase of 25%, including 53.9% of the fan age. Focus on under 25 years of age. At present, 61% of users on Weibo are also concentrated in this age group, becoming the main crowd of fashion bloggers.
The report also found that 95% of fashion bloggers have received higher education, and 14.6% of fashion bloggers have master's degrees or above. The improvement of the comprehensive quality of fashion bloggers has promoted the continuous improvement of content quality. According to Mediakix, a fashion blogger's marketing ability consulting organization, the annual global fashion blogger marketing volume has reached 1 billion US dollars.
Monocle founder Tyler Brûlé once said that the boundaries of the Internet have been very vague, and many people say that this is not important, because magazines need to survive anyway, but if you start to lose the trust of the core readers, your position will be insured.
Now, the tradition of the fashion industry has been broken, and strengthening digital marketing has become a business strategy for the brand. For luxury brands, social media that pays more attention to user thinking is increasingly about consumers' choices.

LVMH reduced paper fashion magazine advertising


No one can make history without stopping. This is Rimowa's latest advertising slogan, and it is now one of the world's largest luxury goods group LVMH revolution.


Rimowa recently announced the signing of tennis star Federer as the brand ambassador, and invited Virgil Abloh, supermodel Adwoa Aboah, Dior Homme new jewelry designer Yoon Ahn and world famous chef Nobu Matsuhisa to shoot the first commercial in the 120 years of the brand "No One Builds". a Legacy by Standing Still”.


It is worth noting that for this commercial, the brand announced that it will use the "non-paid print policy" method, except for starting in an unnamed newspaper, not in any paper publication. On the promotion, the advertisements will only be placed on online media, video websites, theaters and other channels. This is the first luxury brand of LVMH to make such bold moves. Whether the other luxury brands under the group are following the industry's extensive attention.


Supermodel Adwoa Aboah participated in the first commercial of Rimowa in 120 years "No One Builds a Legacy by Standing Still"


Nearly radical marketing strategy confirmed that Rimowa, which was acquired by LVMH, is becoming a test field for the group's youth reform.


In October 2016, LVMH announced the acquisition of 80% of Rimowa for 640 million euros, and then accelerated to young consumers under the leadership of the group's chairman Bernard Arnault Alexandre Arnault.
The picture shows the new brand logo of Rimowa


In February of this year, Alexandre Arnault promoted the replacement of the Rimowa brand logo, turning the font into a sans serif font, making it visually fresher and more vibrant. The new logo was officially launched in January this year. Since last year, Rimowa has been innovating with the brand Supreme, Off-White, and the luxury brand Fendi, constantly creating a sense of fashion and creating hot spots to attract the attention of young people.


Since Alexandre Arnault took over Rimowa, the brand has become more and more important to the online market, which is closely related to Alexandre Arnault's own digital marketing background. He played a key role in the launch of the LVMH e-commerce platform 24Sèvres. In June of this year, LVMH also appointed the eldest son Antoine Arnault as the group's propaganda and image leader, responsible for overseeing the promotion of the group's luxury brands on social media.


The picture shows the Rimowa x Off-White limited suitcase


In fact, Rimowa's rejuvenation initiatives are also highly consistent with LVMH's overall strategy. In terms of marketing, LVMH is constantly reducing the advertising of traditional fashion magazines.


According to AMM's annual report, LVMH, which has more than 60 luxury brands, cut its advertising spending last year by $15.2 million to $216.3 million, and magazine advertising revenues of the world's 50 largest advertisers fell from $6.5 billion in 2016. The $6.1 billion means that the magazine industry lost at least $400 million in revenue last year. According to advertising procurement company Magna Global, until 2021, global magazine newspaper advertising spending will shrink by 8% per year.


Also reducing the magazine’s advertising expenses is the Estée Lauder Group, which has reduced its beauty giant by $46.3 million to $95.3 million; Gucci’s parent company, Kaiyun Group, cut $7.5 million to $97.2 million; in 2017, it reported its first earnings report and revenue of 9.62 billion. The dollar's Chanel has cut $7.8 million to $67.4 million; Amazon, the ambitious e-commerce giant in the fashion industry, has cut nearly half of the magazine's advertising budget, cutting $37.6 million to $44.3 million.


The eldest son Antoine Arnault (left), Bernard Arnault (middle), the second son Alexandre Arnault (right)
As the parent company of magazines such as Vogue and Vanity Fair, Condé Nast lost more than $120 million last year and is intensively adjusting and reforming within the group. At present, although the Group's online business has begun to obtain considerable income, it still cannot make up for the loss of paper media. After closing the "Details", "Self" and "Teen Vogue" papers, after 80 job cuts last year, Condé Nast executives said recently that the group would seek to sell "Brides", "Golf Digest" and the recommendations of the Boston Consulting Group. Three magazines of "W". To save costs, Condé Nast will also lease at least 6 of its 26 floors in the World Trade Center office.


The domestic fashion publishing group is also not optimistic, making it harder and harder to make money. The "Huizhou FEMINA" under the Hearst China Group officially ceased publication in January last year. The Bund Pictorial earlier shut down the printing magazine to fully transform new media. Since 2016, including the new vision of Hyundai Communications, Magazines such as Bazaar Art, Ruili Fashion Pioneer and Self Yue have also ceased publication.


According to the fashion headline data, in the first half of this year, the "Weekly Pictorial" parent company Hyundai Communications Group's revenue increased by 13.8% year-on-year to 194 million yuan, but still recorded a net loss of 31.405 million yuan. According to public data, the profitability of modern communication has been declining for many years. In 2014, the profit was 37.79 million yuan. In 2015, the profit was 20.92 million yuan. In 2016, it plummeted to only 3 million yuan. Last year, it recorded a loss of nearly 40 million yuan. (Extended reading: "Weekly Pictorial" parent company lost 31 million in the first half of the year)
Obviously, luxury brands have drastically cut magazine advertising budgets, not to reduce group spending, apparently spending money elsewhere.


The online market is now the most important and promising growth engine for the fashion industry. According to McKinsey's forecast, online sales of luxury brands will reach $81 billion in 2025 and are expected to account for 18% to 20% of total brand revenue. In order to promote the expansion of the online market, the most direct way is naturally not through the use of paper media, but through more online market, more digital influence of fashion bloggers and social media.


Internet platforms such as social media and video sites have also become the new favorite of luxury brands. As the social media ecosystem becomes more diverse, luxury brand retailing tends to be vertical, and the chain of user conversions is constantly being shortened. Social media such as Facebook and Instagram are called more and more frequent advertisements for luxury brands. In China, WeChat, which has 1 billion monthly active users, plays the same role.


As young people become the mainstay of luxury consumption, the logic of luxury advertising becomes where young people are and where advertising targets are.


In the past year, Estée Lauder has been released in the WeChat circle for up to 18 times, of which about one-third is new. According to Tencent's index data, more than 90% of the head beauty brand's online voice comes from social media, and young consumers who grow up with social media are more likely to touch the brand in their familiar scenes. (Extended reading: Where are the ads for luxury brands going?)


In addition, fashion influencers have moved from the edge to the center, given that influence has become a hard currency in the online market. The new darling of these luxury brands has been given a simpler and more direct name for "Opinion Influencers" in the past two years. In the Chinese market, people are used to calling it KOL (Key Opinion Leader) or net red.


According to the British "Financial Times" report, Greg Paull, head of the global marketing consulting firm Shengsan Management Consulting R3, said that China's key opinion leader KOL has taken the lead in other countries around the world and is the first to become a real media carrier. In China, KOL marketing is gradually replacing traditional marketing methods such as TV and print media advertising.


At first, luxury brands only added KOL marketing as a icing on the cake, and nowadays it has become a mainstream trend. In July of this year, Dior conducted a large-scale KOL marketing to promote the latest saddle bags on social media worldwide. According to incomplete statistics, at least 20 KOLs released saddle bag photos on social media on the day of the saddle bag sale on July 19th, which immediately increased the popularity and spread of the handbag under the influence of the scale effect.


Relying on KOL marketing, Dior has also become the big winner of the recent fashion blogger Chiara Ferragni wedding. According to LaunchMetrics data testing, from August 31st to September 3rd, fashion blogger Chiara Ferragni three days after the wedding and wedding day, the topic tag #TheFerragnez on Instagram was awarded $36 million. Media Impact Value (MIV) and triggered 67 million interactions. Among them, the Dior wedding dress and dress she chose generated more than $5.2 million in audience media influence and 5.6 million interactions.
The influence of Chiara Ferragni's personal postings accounts for 31% of Dior's global MIV. 41% of brand-acquired MIVs come from online resources, while 59% come directly from social media platforms. Some analysts said that Chiara Ferragni's exposure to Dior or Dior saved $2,200,000 in digital media ad placement costs. It is worth noting that the media influence of Dior's audience is higher than that of the dress brand Givenchy when the British Princess Meghan Markle was married.


Although the actual ROI of KOL marketing still lacks reliable data support, KOL's influence on brand sales is more easily quantified than traditional magazines. The Chinese fashion blogger KOL list released by the latest report of BNP Paribas this year has increased the WeChat conversion index in addition to the number of Weibo fans. In terms of WeChat conversion rate, Rebecca became the fashion blogger who most influenced the fans to buy products, followed by gogoboi and Mr. Bao.


According to the "2018 China Network Red Economy Development Insight Report" jointly released by Ai Rui and Weibo, as of May 2018, the total number of domestic fashion KOL fans reached 588 million, a year-on-year increase of 25%, including 53.9% of the fan age. Focus on under 25 years of age. At present, 61% of users on Weibo are also concentrated in this age group, becoming the main crowd of fashion bloggers.


The report also found that 95% of fashion bloggers have received higher education, and 14.6% of fashion bloggers have master's degrees or above. The improvement of the comprehensive quality of fashion bloggers has promoted the continuous improvement of content quality. According to Mediakix, a fashion blogger's marketing ability consulting organization, the annual global fashion blogger marketing volume has reached 1 billion US dollars.


Monocle founder Tyler Brûlé once said that the boundaries of the Internet have been very vague, and many people say that this is not important, because GeekBuying Coupons magazines need to survive anyway, but if you start to lose the trust of the core readers, your position will be insured.


Now, the tradition of the fashion industry has been broken, and strengthening digital marketing has become a business strategy for the brand. For luxury brands, social media that pays more attention to user thinking is increasingly about consumers' choices.

11 сентября 2018 08:28
НАВЕРХ

Gucci Becomes the Most Popular Brand of Second-Hand Consignment Transactions

 

The RealReal, a well-known second-hand luxury consignment platform in the United States, released the second-hand luxury consignment industry report (State of Luxury Resale) in the mid-2018. Rati Levesque, Chief Commercial Officer of The RealReal, said in the report: "The luxury consignment market is growing exponentially and more mainstream than ever. Everyone is DressLily Promo Code concerned about the development of online and physical consignment markets to gain insight into consumer behavior. Understand the needs of our customers."
As of June this year, The RealReal has consigned 8 million luxury items. According to this huge database, the company counts the development trend of luxury goods in the second-hand consignment market, best-selling brands and styles, and understands the market size for the industry and the public. The rapidly expanding industry provides a valuable perspective.
Used Gucci is the most sought-after
According to reports, luxury goods of specific brands and styles show significant long-term value. For example, Gucci's performance in 2018 was very eye-catching, jumping from the third place in the overall ranking last year to the first place, defeating Chanel, who ranked first last year, and Louis Vuitton, ranked second, with the top search volume. Cartier (ranked 10th), Dolce&Gabbana (ranked 12th), Tiffany (ranked 13th), Saint Laurent (ranked 15th) and Fendi (ranked 16th) also climbed on the popular search list. But this year, France's old-fashioned luxury goods giant Goyard seems to have lost its appeal to consumers, from the 8th last year to the 17th. Isabel Marant, a luxury womenswear brand from France, also underperformed, falling from 11th last year to 18th.
In terms of sales volume, Gucci won again in the competition of many brands. In the first half of 2018, Gucci achieved an overall 62% year-on-year growth in the first half of 2018, as its creative director Alessandro Michele promoted the concept of extremely versatile design. Hermès and Chanel, which followed closely, also grew 40% and 34% respectively. Even in second-hand consignment transactions, the intensity of competition among luxury brands is still increasing. This year, consumers have turned to Balenciaga to buy the latest design of the pioneer designer Demna Gvasalia, resulting in poor overall sales of Vetements, another brand of design director by Demna. Johanna Ortiz also offered a similar style of fashion at a lower price for its competitors, and the consignment price was lowered by 27%.
As for the most popular luxury style this year, the “logo bag” series has once again become a popular choice for the public. Dior's classic saddle bag sales increased by 89% year-on-year, Gucci's iconic green red and green ribbon bag increased by 51%, and Louis Vuitton classic letter presbyopic bag increased by 26%. Levesque pointed out: "Most of the handbags with Dior, Gucci and Fendi logos are constantly on the market. On the contrary, sales of off-the-sea handbags without the logo pattern are going downhill."
Millennials become the main force
In addition to the enthusiasm and popularity of the major luxury brand styles, there are some consumer phenomena and trends in the luxury industry that are worthy of attention. The report shows that the more popular luxury brands in the millennial generation account for a large proportion of the total second-hand consignment, the younger generation of customers is the main growth point of the industry. For example, Gucci, which is far ahead in all age groups, has a sales growth rate of 48% in the millennial generation compared to other age groups. In addition, Hermès' 71% sales growth indicates that it is very attractive to consumers in the 18-34 age group. For the major luxury brands, the second-hand luxury consignment market is not only a way for young people to try luxury consumption, but also helps to enhance the group's future willingness to consume luxury goods. In the long run, it also has positive significance for the consumption of luxury goods in the primary market. .
The reason why young consumers have become the main force in the second-hand luxury consignment industry depends on the digital positioning of the consignment platform and attracts thousands of newcomers who are accustomed to online shopping. It is reported that nearly one-third of the online traffic of The RealReal comes from people aged 24-34, while those from 18-23 years old and 35-44 years old each account for 18%. On the other hand, millennials consumers enjoy the personality, mashup and cost-effective experience of second-hand shopping. Julie Wainwright, founder of The RealReal, said in an interview with Forbes magazine that American consumers are now overwhelmed by too many similar fashions, while millennials are particularly eager for a personalized look. She said: "Never underestimate the millennial generation's demand for avant-garde luxury goods, which is the key to The RealReal's past and future success."
"Dad Wind" single item is favored
As more and more men begin to pay attention to and accept second-hand luxury goods consumption, the consumption of male watches, fashion brands and other categories has also increased significantly. According to statistics, among the millennial male consumers, Rolex, Gucci and Louis Vuitton became the top three luxury brands that are most popular among men. In addition, due to the low-key design of the last wave of fashion designers to promote thick sneakers and earthen denim, male consumers in the first half of 2018 turned to the street fashion brand of “Daddy Style”. The search for fresh and middle-aged men's Hawaiian shirts has increased by 84% compared to last year, while the search volume for men's pockets has increased by 614% year-on-year. In addition, the enthusiasm of luxury shoes is also high, and the Yeezy X Adidas series designed by Kanye West is the most popular, almost all of the United States.
According to Thredup, a second-hand consignment platform for popular fashion brands, total sales in the second-hand consignment market will reach $41 billion by 2022, and second-hand stores will be one of the fastest growing industries this year. In an interview with Forbes magazine, Levesque pointed out that the second-hand consignment platform is becoming an important second-hand transaction vane and can even promote first-hand transactions. He said: "According to the survey, many luxury buyers will check the second-hand trading platform before buying new products. Even if they have Promo Code for Zaful never sold second-hand goods, if they want to buy new products at higher prices, know in advance how to use them. Buying judgments can also help. If the second-hand price of a product can be returned to about 80%, consumers are more likely to buy first-hand items."
In recent years, as the second-hand luxury consignment market has gradually become an important part of the luxury goods trading market, more and more investors are aware that the second-hand luxury consignment industry has great potential for development. In 2017, The RealReal founder Julie Wainwright said in an interview with CNBC that the company had sales of only $10 million when it first went online in 2011, and six years later, sales have exceeded $500 million. At the end of July this year, The RealReal completed a $115 million Series G round of financing, with a total financing of $288 million, making it the second-largest consignment site with the most investment. The second-hand luxury consignment platform redefines the luxury buying model. In the future, as people's attitude towards second-hand luxury goods becomes more and more open, the luxury goods industry may usher in new "rules of the game."

Gucci becomes the most popular brand of second-hand consignment transactions
The RealReal, a well-known second-hand luxury consignment platform in the United States, released the second-hand luxury consignment industry report (State of Luxury Resale) in the mid-2018. Rati Levesque, Chief Commercial Officer of The RealReal, said in the report: "The luxury consignment market is growing exponentially and more mainstream than ever. Everyone is concerned about the development of online and physical consignment markets to gain insight into consumer behavior. Understand the needs of our customers."
As of June this year, The RealReal has consigned 8 million luxury items. According to this huge database, the company counts the development trend of luxury goods in the second-hand consignment market, best-selling brands and styles, and understands the market size for the industry and the public. The rapidly expanding industry provides a valuable perspective.
Used Gucci is the most sought-after
According to reports, luxury goods of specific brands and styles show significant long-term value. For example, Gucci's performance in 2018 was very eye-catching, jumping from the third place in the overall ranking last year to the first place, defeating Chanel, who ranked first last year, and Louis Vuitton, ranked second, with the top search volume. Cartier (ranked 10th), Dolce&Gabbana (ranked 12th), Tiffany (ranked 13th), Saint Laurent (ranked 15th) and Fendi (ranked 16th) also climbed on the popular search list. But this year, France's old-fashioned luxury goods giant Goyard seems to have lost its appeal to consumers, from the 8th last year to the 17th. Isabel Marant, a luxury womenswear brand from France, also underperformed, falling from 11th last year to 18th.
In terms of sales volume, Gucci won again in the competition of many brands. In the first half of 2018, Gucci achieved an overall 62% year-on-year growth in the first half of 2018, as its creative director Alessandro Michele promoted the concept of extremely versatile design. Hermès and Chanel, which followed closely, also grew 40% and 34% respectively. Even in second-hand consignment transactions, the intensity of competition among luxury brands is still increasing. This year, consumers have turned to Balenciaga to buy the latest design of the pioneer designer Demna Gvasalia, resulting in poor overall sales of Vetements, another brand of design director by Demna. Johanna Ortiz also offered a similar style of fashion at a lower price for its competitors, and the consignment price was lowered by 27%.
As for the most popular luxury style this year, the “logo bag” series has once again become a popular choice for the public. Dior's classic saddle bag sales increased by 89% year-on-year, Gucci's iconic green red and green ribbon bag increased by 51%, and Louis Vuitton classic letter presbyopic bag increased by 26%. Levesque pointed out: "Most of the handbags with Dior, Gucci and Fendi logos are constantly on the market. On the contrary, sales of off-the-sea handbags without the logo pattern are going downhill."
Millennials become the main force
In addition to the enthusiasm and popularity of the major luxury brand styles, there are some consumer phenomena and trends in the luxury industry that are worthy of attention. The report shows that the more popular luxury brands in the millennial generation account for a large proportion of the total second-hand consignment, the younger generation of customers is the main growth point of the industry. For example, Gucci, which is far ahead in all age groups, has a sales growth rate of 48% in the millennial generation compared to other age groups. In addition, Hermès' 71% sales growth indicates that it is very attractive to consumers in the 18-34 age group. For the major luxury brands, the second-hand luxury consignment market is not only a way for young people to try luxury consumption, but also helps to enhance the group's future willingness to consume luxury goods. In the long run, it also has positive significance for the consumption of luxury goods in the primary market. .
The reason why young consumers have become the main force in the second-hand luxury consignment industry depends on the digital positioning of the consignment platform and attracts thousands of newcomers who are accustomed to online shopping. It is reported that nearly one-third of the online traffic of The RealReal comes from people aged 24-34, while those from 18-23 years old and 35-44 years old each account for 18%. On the other hand, millennials consumers enjoy the personality, mashup and cost-effective experience of second-hand shopping. Julie Wainwright, founder of The RealReal, said in an interview with Forbes magazine that American consumers are now overwhelmed by too many similar fashions, while millennials are particularly eager for a personalized look. She said: "Never underestimate the millennial generation's demand for avant-garde luxury goods, which is the key to The RealReal's past and future success."
"Dad Wind" single item is favored
As more and more men begin to pay attention to and accept second-hand luxury goods consumption, the consumption of male watches, fashion brands and other categories has also increased significantly. According to statistics, among the millennial male consumers, Rolex, Gucci and Louis Vuitton became the top three luxury brands that are most popular among men. In addition, due to the low-key design of the last wave of fashion designers to promote thick sneakers and earthen denim, male consumers in the first half of 2018 turned to the street fashion brand of “Daddy Style”. The search for fresh and middle-aged men's Hawaiian shirts has increased by 84% compared to last year, while the search volume for men's pockets has increased by 614% year-on-year. In addition, the enthusiasm of luxury shoes is also high, and the Yeezy X Adidas series designed by Kanye West is the most popular, almost all of the United States.
According to Thredup, a second-hand consignment platform for popular fashion brands, total sales in the second-hand consignment market will reach $41 billion by 2022, and second-hand stores will be one of the fastest growing industries this year. In an interview with Forbes magazine, Levesque pointed out that the second-hand consignment platform is becoming an important Shein Coupons second-hand transaction vane and can even promote first-hand transactions. He said: "According to the survey, many luxury buyers will check the second-hand trading platform before buying new products. Even if they have never sold second-hand goods, if they want to buy new products at higher prices, know in advance how to use them. Buying judgments can also help. If the second-hand price of a product can be returned to about 80%, consumers are more likely to buy first-hand items."
In recent years, as the second-hand luxury consignment market has gradually become an important part of the luxury goods trading market, more and more investors are aware that the second-hand luxury consignment industry has great potential for development. In 2017, The RealReal founder Julie Wainwright said in an interview with CNBC that the company had sales of only $10 million when it first went online in 2011, and six years later, sales have exceeded $500 million. At the end of July this year, The RealReal completed a $115 million Series G round of financing, with a total financing of $288 million, making it the second-largest consignment site with the most investment. The second-hand luxury consignment platform redefines the luxury buying model. In the future, as people's attitude towards second-hand luxury goods becomes more and more open, the luxury goods industry may usher in new "rules of the game."

03 сентября 2018 12:16
НАВЕРХ

BIRKENSTOCK refused to put a logo on the slippers

 

Supreme is definitely the “hot enthusiasm” in the market. Any brand and Supreme joint name can achieve the high return on expectations. However, a brand has clearly expressed its refusal to cooperate with Supreme, which is the top sandal brand: BIRKENSTOCK.
I believe that today's generation says that Coupons for Shoes Supreme is a refutable speech. The joint planning of the company is a wave of waves. The Louis Vuitton x Supreme in the past year is even more shocking and shocking the fashion industry. So everyone will think that Supreme is not an object that cannot be co-branded, but this argument was broken by Birkenstock today.
Oliver Reichert, CEO of BIRKENSTOCK, said in an interview recently that the brand refused to cooperate with Supreme and Vetements because the two brands just wanted to put the logo on the slippers. He also compared the joint behavior of the two brands with “prostitution”. If you cooperate with them, it is undoubtedly to sell BIRKENSTOCK. Such a hard-core brand is really rare, and dare to reject the most popular brands in the Supreme and Vetements markets. Reichert is really bold.
Demna Gvasalia, creative director of Vetements, added him when he was interviewed because Birkenstock's shoes were comfortable and wanted to work with them. Then they were able to reopen and talk about it, and Supreme didn't respond after being rejected. So, do you think that the speech of the CEO of Birkenstock is reasonable?

Supreme is definitely the “hot enthusiasm” in the market. Any brand and Supreme joint name can achieve the high return on expectations. However, a brand has clearly expressed its refusal to cooperate with Supreme, which is the top sandal brand: BIRKENSTOCK.


I believe that today's generation says that Supreme is a refutable speech. The joint planning of the company is a wave of waves. The Louis Vuitton x Supreme in the past year is even more shocking and shocking the fashion industry. So everyone will think that Supreme is not an object that cannot be co-branded, but this argument was broken by Birkenstock today.


Oliver Reichert, CEO of BIRKENSTOCK, said in an Promo Codes interview recently that the brand refused to cooperate with Supreme and Vetements because the two brands just wanted to put the logo on the slippers. He also compared the joint behavior of the two brands with “prostitution”. If you cooperate with them, it is undoubtedly to sell BIRKENSTOCK. Such a hard-core brand is really rare, and dare to reject the most popular brands in the Supreme and Vetements markets. Reichert is really bold.


Demna Gvasalia, creative director of Vetements, added him when he was interviewed because Birkenstock's shoes were comfortable and wanted to work with them. Then they were able to reopen and talk about it, and Supreme didn't respond after being rejected. So, do you think that the speech of the CEO of Birkenstock is reasonable?

23 августа 2018 13:24
НАВЕРХ

Tiffany's new series will be on sale at Tmall

 

Jewelry brand Tiffany announced that it will open a flash shop at the Luxury Pavilion of Tmall's luxury platform, selling its latest collection of jewellery "Paper Flowers" in New York in May. This is the first time the brand has sold new products through online platforms in the global market. According to Tmall's statement, this online sale will start pre-sale on August 16 and will be two weeks ahead of the offline store.
For Tmall, this means that it is collaborating with flash stores, and the strategy of connecting with luxury brands continues. Prior to this, Loewe, Marni, and Valentino had already sold some limited series in the form of TmallSpace, a Tmall luxury flash shop.
For Tiffany, this is a practice for the brand to fight for the millennial strategy in the Chinese market. In order to attract millennials and let Tiffany always occupy the hearts of young consumers, Tiffany's new CEO, Alessandro Bogliolo, said in a high profile shortly after taking office that Tiffany will enlarge brand innovation information, update products, improve in-store display and provide omni-channel customers in the future. Experience, foster more effective business models, motivate and coordinate internal organizations.
After that, Tiffany strengthened the development of non-jewelry products: after a long time, the perfume was released, and the contract with the world's largest eyewear manufacturer Lu Xun Tica, continued to push the topic of the "high price" daily necessities series. On the other hand, Tiffany's new creative director, former Coach president and creative director Reed Krakoff, unveiled its first jewellery collection at Tiffany, the flower rhyme series that was launched at Tmall, which officially opened a new phase of Tiffany jewelry.
It is worth mentioning that the Hua Yun series consumer groups cover a wide range, ranging from 2,500 US dollars to 790,000 US dollars. Tiffany will try to sell 8 products through the Tmall Flash Store, one of which is a platinum-encrusted necklace with a price of 670,000 yuan. The money chain is only stocked in the Chinese market.
In order to further speed up the development of new products, Tiffany also built a new factory. At the same time, Tiffany launched a series of marketing attempts to cater to the attributes of social networking, such as the Tiffany Blue Restaurant, and launched a new face spokesperson for the younger generation around the world. Recently, it has also tested a new retail concept “styling studio” in a new store in London, offering customers the opportunity to personalize their products on-site.
However, in addition to attracting young people, Tiffany quickly made this series of adjustments at this point in time because reforms are imminent.
Beginning in 2016, Tiffany began to face a decline in performance, with its $60 billion valuation market shrinking by 6.3%. And analysts also expect such a decline to continue until 2022. Accompanied by the fact that the Qatar Fund sold 25% of the company's equity triggered a negative association in the capital market, and Tiffany ushered in a year of turmoil at the company level: former Bulgari executive Alessandro Bogliolo became the new CEO; executives The team is old, new, and big.
Fortunately, the new executive team has been stable Soufeel Jewelry Coupon and is actively promoting brand innovation. According to the company’s first quarter earnings report for the 2018 fiscal year announced in May, these strategies are beginning to bear fruit.
In the three months ended April 30, 2018, Tiffany's net sales increased 15% year-on-year to US$10, higher than analysts' expectations, and net profit increased by 53% year-on-year. Affected by this, Tiffany's share price rose 17% to 119.60 US dollars that day, the highest since 2001.
It is worth mentioning that in the quarterly report, the data contributed by the Asia-Pacific market except Japan is still the most prominent in the regional market – sales increased 28% year-on-year to US$329 million, and same-store sales increased by 14% year-on-year. . Among them, the wholesale channels in Greater China and South Korea were also specifically mentioned due to their outstanding performance. This may also increase confidence in Tiffany's e-commerce test in the Chinese market.
14 августа 2018 12:12
НАВЕРХ

French Outdoor Sports Brand k-Way Sales In 2017 Reached 60 Million Euros

 

At the end of last month, Italian sports and apparel manufacturer BasicNet S.p.A announced the latest financial data for the first half of 2018, with a net Yoins Coupon Code profit of 6.5 million euros, a significant increase of 87% over the same period in 2017. The group's French outdoor sports brand K-Way achieved sales of 60.4 million euros in 2017, an increase of 12.1% compared with 2016. The performance was very eye-catching. In the first half of 2018, K-Way continued its excellent performance.
As of June 30, 2018:
K-Way has a total of 44 stores in Europe, 29 of which are located in Italy and 13 in France. It is particularly worth mentioning that in the first half of 2018, BasicNet SpA also signed commercial licenses for the K-Way brand in Austria and Germany. Dealers further expand the brand's influence in Europe;
K-Way's potential in the Asian market is not to be underestimated, especially in Taiwan, Japan and South Korea.
Lorenzo Boglione, vice president of BasicNet SpA, said in an interview with Italian media Affari & Finanziaria: “We have a new K-Way strategic store in London, and the brand is also very good in the Korean market. K-Way is in all sales. Organic growth has been achieved on the channel, including retail, wholesale and online businesses."
However, K-Way's prospects are not smooth, although brand sales have grown, but on the other hand K-Way's brand cooperation has stagnated. Lorenzo Boglione said: “K-Way is one of the first brands to implement the concept of 'capsule series'. Over time, this has become an inevitable choice for major brands. Now we have decided to part of the 'capsule series' The cooperation plan has been reduced to a minimum, because the public has become more accustomed to this form of Zaful Coupon Code communication, they will judge K-Way itself according to the level of the partner. We do not want to make our position and image distorted, so K-Way prefers Choose to stay away from these brands." Previously, K-Way has partnered with brands such as N°21, Versus Versace and Marc Jacobs to launch the capsule series, and in the first half of 2018 it also collaborated with Dsquared2 and Italian designer Simone Guidarelli.
About BasicNet S.p.A
Founded in 1916 in Turin, Italy, Calzificio Torinese was founded mainly for the production and sale of socks. After the hardships of the two world wars and the subsequent expansion of the years, it finally formed today's BasicNet SpA, which has well-known sports and leisure apparel brands Kappa and Robe di Kappa, Italian national canvas shoes brand Superga, outdoor sports brand K-way, cowboy Brand Jesus Jeans, high-end footwear brand Sabelt, sneakers brand Lanzera, professional sportswear and equipment brand Briko and sailing shoes brand Sebago. Among them, Sebago was acquired by BasicNet S.p.A in August 2017 through its subsidiary TOS S.r.l. from Wolverine World Wide, Inc., a listed footwear company in the US New York Stock Exchange, with a transaction value of US$ 14.25 million.
06 августа 2018 12:32
НАВЕРХ

Victoria's Secret Enters Hangzhou

 

The world-renowned underwear brand Victoria’s Secret first opened a full-line store in Hangzhou – the Hangzhou in77 store, which is also the eighth all-in-one RoseGal Promo Code store opened in China.
"Lianshang.com" has learned that Victoria's secret Hangzhou in77 stores have two floors of large shopping space and sell Victoria's secret undercover full line of underwear products.
Including: Dream Angels series, Very Sexy series, Sexy Illusions series, Body by Victoria series, Bombshell series, T-shirt Bra series, and Victoria Sport sports series, to bring consumers a romantic and gorgeous shopping experience.
New Victoria's Secret Dream Angels Collection
The new Victoria's Secret Dream Angels collection features a variety of sexy codes - unique round cutouts, delicate crochet laces, romantic sparkles, and unlocked summer romance.
In addition to the brand's best-selling lingerie collections, the store also has the signature fragrance and body care products available.
The Victoria's secret Bombshell perfume, which won the Oscar “FIFI” award for the perfume industry, will launch the new Bombshell Summer collection on July 17th, combining fresh and bright grapefruit with a sweet and juicy black currant with Lily and Summer. The beautiful tenderness of Japanese oak redefined the sexyness of summer.
Victoria's Secret Hangzhou in77 Store – PINK Series
In addition, the underwear, home and beauty products of VICTORIA’S SECRET PINK are also introduced in the store, and its design style is more relaxed and easier than Wei Mi.
Victoria's Secret Hangzhou in77 Store - Fitting Room
It is reported that Victoria's secrets have 30A to 36DDD professional full-size system, different types of steel rings and cushions, as well as a variety of styles and colors to meet the needs of women in the lingerie world. The trained Wei Mi underwear experts will always help customers measure the right underwear size. Each dressing room is equipped with a help button, customers can try on the latest products of Vichy in the dressing room that exudes the brand's characteristic fragrance, enjoy a romantic and gorgeous shopping experience, and help Chinese consumers find a suitable underwear for them.
For the lakeside Yintai in77D district, which is positioned for quality of life, Victoria's secret presence has enriched its business, and all necessities such as cosmetics, clothing, accessories and bookstores have been brought together to meet the needs of customers.

Victoria's Secret enters Hangzhou
The world-renowned underwear brand Victoria’s Secret first opened a full-line store in Hangzhou – the Hangzhou in77 store, which is also the eighth all-in-one store opened in China.
"Lianshang.com" has learned that Victoria's secret Hangzhou in77 stores have two floors of large shopping space and sell Victoria's secret undercover full line of underwear products.
Including: Dream Angels series, Very Sexy series, Sexy Illusions series, Body by Victoria series, Bombshell series, T-shirt Bra series, and Victoria Sport sports series, to bring consumers a romantic and gorgeous shopping experience.
New Victoria's Secret Dream Angels Collection
The new Victoria's Secret Dream Angels collection features a variety of sexy codes - unique round cutouts, delicate crochet laces, romantic sparkles, and unlocked summer romance.
In addition to the brand's best-selling lingerie collections, the store also has the signature fragrance and body care products available.
The Victoria's secret Bombshell perfume, which won Promo Code for DressLily the Oscar “FIFI” award for the perfume industry, will launch the new Bombshell Summer collection on July 17th, combining fresh and bright grapefruit with a sweet and juicy black currant with Lily and Summer. The beautiful tenderness of Japanese oak redefined the sexyness of summer.
Victoria's Secret Hangzhou in77 Store – PINK Series
In addition, the underwear, home and beauty products of VICTORIA’S SECRET PINK are also introduced in the store, and its design style is more relaxed and easier than Wei Mi.
Victoria's Secret Hangzhou in77 Store - Fitting Room
It is reported that Victoria's secrets have 30A to 36DDD professional full-size system, different types of steel rings and cushions, as well as a variety of styles and Shein Promo Code colors to meet the needs of women in the lingerie world. The trained Wei Mi underwear experts will always help customers measure the right underwear size. Each dressing room is equipped with a help button, customers can try on the latest products of Vichy in the dressing room that exudes the brand's characteristic fragrance, enjoy a romantic and gorgeous shopping experience, and help Chinese consumers find a suitable underwear for them.
For the lakeside Yintai in77D district, which is positioned for quality of life, Victoria's secret presence has enriched its business, and all necessities such as cosmetics, clothing, accessories and bookstores have been brought together to meet the needs of customers.

27 июня 2018 12:01
НАВЕРХ

Nine West Yuxi Brand Turned out Finally Auction Result

 

On Sunday, the American brand management company Authentic Brands Group LLC ("ABG") was auctioned off in the bankruptcy of Nine West Holdings Inc. ("Nine West Group"), the parent company of the well-known US footwear brand Nine West. China acquired its two major brands, Nine West and Bandolino, with a bid price of 340 million U.S. dollars in cash and additional conditions. The transaction is expected to be completed by July 15, 2018.
According to sources, ABG won the bid with DSW Inc., a Nine West shoe retailer, with an initial offer of US$200 million. The proceeds will be used to repay Coupons for Shoes the Nine West Group’s debt of approximately $1.5 billion.
As part of the transaction, ABG will assume all licensing cooperation and marketing initiatives for the Nine West and Bandolino brands. ABG has appointed Marc Fisher Footwear, the footwear distributor, to operate the footwear business and handbags dealer, Signal Products, to operate the handbag business.
Marc Fisher, founder and CEO of Marc Fisher Footwear, said: “We are pleased to expand our relationship with ABG and help Nine West and Bandolino achieve global success. Because my father is Nine West and Bandolino. Co-founder, most of my shoe career is working for these two brands. I am very happy to have the opportunity to revive the status of these two brands in the market.”
The Nine West brand was founded in Banggood Coupons 1969 by designer Vince Camuto. Marc Fisher's father, Jerome Fisher, joined in 1977. In 1978, Camuto and Fisher founded the Nine West Group and went public in 1993. In 1999, it was 9 Billion dollars was sold to the Jones Apparel Group.
Nine West once dominated the U.S. women’s shoe market. A report in the “New York Times” in 1997 stated that American women have one pair of shoes from Nine West for every five pairs of shoes.
Ralph Schipani, CEO of Nine West Group stated, “We are pleased to have completed the important steps in this restructuring. Now our focus is on promoting the restructuring of the remaining businesses with the support of key stakeholders.”
Jamie Salter, Chairman and CEO of ABG's Board of Directors, said: “The addition of these two brands enhances ABG’s growing lifestyle brand portfolio and we have launched our own global footwear platform. We have seen the expansion of the brand into footwear and Opportunities beyond handbags, especially apparel and home furnishings, and new global markets."
Nick Woodhouse, president and chief marketing officer of ABG, said: "This acquisition will increase the global sales of ABG's footwear and accessories business to more than $2 billion and bring the total sales of our portfolio to nearly $8 billion. turn off."
In April of this year, the Nine West Group announced the submission of a bankruptcy protection application (Chapter 11) to a local court in Manhattan, New York. In addition to the Nine West Group itself, its 10 subsidiaries also filed for bankruptcy protection, including American womenswear distributors: Kasper Group and One Jeanswear Group (including Gloria Vanderbilt and Jessica Simpson brands under One Jeanswear Group), in addition to Nine West. And women's denim brand under Bandolino.
The Nine West Group stated that it filed for bankruptcy Dacoz Coupons protection to promote sales of Nine West and Bandolino footwear and handbags business, and adjusted its capital structure around its profitable and growing businesses, including: One Jeanswear Group, The Jewelry Group Kasper Group and Anne Klein.
13 июня 2018 14:50
НАВЕРХ

Vomi's Parent Company l Brands' Net Income Fell 49.5% Year-On-Year In the First Quarter

 

Wei Mi’s false enthusiasm was once again hit by financial reports. On May 24, V Brands' parent company L Brands released its first quarterly report for fiscal year 2018, and its net income fell 49.5% year-on-year. While performance continues to be sluggish, the popularity of Wei Mi Xiu and Wei Mi’s supermodel on the social platform continues unabated, and Wei Mi’s online and offline AliExpress Promo Codes product promotions are also extremely lively. The voice of the product itself is mostly lack of quality and comfort. good. In the eyes of the industry, Wei Mi's marketing is undoubtedly a success, but the topical marketing of high fever objectively covers the problem of insufficient products. Adjustment of product upgrades is the key to ease the performance downturn.
Performance continues to be sluggish
Compared with the same period of last year, the performance of the parent company of VMI continued to decline in the first quarter of fiscal year 2018. In the first quarter of fiscal year 2018 as of May 5, Viti's parent company's operating revenue fell 26% year-on-year to US$155 million, comparable store sales fell 2% year-on-year, and core brand Vemi’s stores’ comparable sales fell 5% year-on-year.
The fact that nearly one-fifth of net income fell in the first quarter was not the case that U.S.-based parent companies had lost their forebodies, and their performance has continued for two years. Beijing Business Daily reporter compared with the parent company's Shein Coupon Codes financial report data in the past two years found that the parent company's net income from the third quarter of fiscal 2016 began a relatively continuous decline. From the third quarter of FY2016 to the third quarter of FY2017, net income fell by 25%, 0.6%, 38%, 45%, and 29%, respectively. In the fourth quarter of FY2017, there was a slight recovery, but it fell into the first quarter of fiscal year 2018 again. The state of significant decline in net income.
As for the reasons for the continued decline in performance, Beijing Daily News reporter has issued a verification request to Viti's parent company. However, the relevant person in charge of Viti company stated that due to the time difference problem, it cannot temporarily reply.
It is reported that as of May 5, 2018, the brand of the parent company of the company has a total of 3,069 stores worldwide. At the end of April of last year, the number of stores was 3,080, and 11 stores were opened.
Into the Chinese product list
In spite of the persistently weak performance, Wei Mi's network continues to be hot. The Beijing Business Daily reporter found that since the “Wei Mixiu Falls” incident, Wei Mi’s topic has been focused on Wei Mi Xiu’s supermodel. The rare content about the product is also a product defect and discount promotion.
And under the excitement of online voice and brand promotion, it is frequently exposed product quality problems. Beijing Daily News reporter found in the flagship store of the U.S. T-mall that there were not many consumer evaluations such as “Unsuitable underwear size”, “underwear discoloration” and “hard fabric”. Previously, consumers also reported to Beijing Business Daily that the buckles of the front buckles purchased by Wei Mi’s underwear had a metal buckle fade when they were worn for the second time. In 2017, a large number of imported garments destroyed by the Shanghai Entry-Exit Inspection and Quarantine Bureau, a batch of underwear products sent to the Chinese market by Vumi was listed on the destruction list due to the detection of formaldehyde exceeding the standard.
Improve quality is the key
At the same time, Wei Mi’s discount promotions have never stopped. A reporter from Beijing Business Daily visited the Central District of Victoria. It was Rosewholesale Coupon Code discovered that PINK, a young girl brand owned by Vmin, which is located on the first floor of the store, had the largest discount and had the most consumers. Such as 3 138 yuan, 2 238 yuan, buy one get one free promotion activity is not small. At present, the Wei Mi Tianma flagship store also has more relevant promotional activities, and foreign channels also have many discount promotions.
The seemingly lively promotion is in fact a follow-up to Weimei's poor performance. Amie Preston, L Brands' chief investment relations officer, previously said that due to the loss of the brand underwear category, especially the Virgin brand's teenage brand PINK, the brand had to be taken. discount promotion.
For the current situation of Wei Mi, Zhou Ting, president of the Waikao Research Institute, said that Wei Mi’s brand marketing was very successful, but the product failed to keep up. Wei Mixiu’s over-marketing also caused a disconnect between the audience and the consumer group. . Underwear is in direct contact with the skin, and quality and safety are the most basic prerequisites, and it is also a top priority for consumers. The appearance of quality problems in Wei Mi underwear products will directly affect the consumer's trust in the brand and will also greatly reduce the brand image.
This issue will have a greater negative impact on the layout of the Chinese market. Chinese consumers will lack loyalty to the brand. If Wei Mi enters the Chinese market at an early stage, if it cannot establish brand trust, it will lose the relationship between the consumer and the brand. Tightness, this will be a huge loss for the brand.
Well-known international fashion industry investor Free Promo Codes Yang Yihao also holds a similar view. Yang Dayuan also pointed out that although Wei Mi’s influence in the Chinese market is still high, it is difficult to shake the position of excellent domestic brands in the minds of consumers. After the shrinking of the US home market, Weimi, whose performance has declined, is eager to find new growth points in China. However, in the layout of the Chinese market, it is necessary to adjust and upgrade products to understand the local consumer style and national conditions.
25 мая 2018 12:59
НАВЕРХ

Who is the best in black science and technology contest?

 

In recent years, the anxiety transition has Promo Code become the heart of many shoe and clothing companies. However, there are many shoe and clothing companies or R&D teams in the fashion industry at home and abroad who preemptively focus on technological innovation in order to meet users' needs and experience.
Peak Auction 3D Printing Shoes
In recent years, with the influx of foreign brands and the competition among local brands, the competition in the Chinese clothing industry has become increasingly fierce. If we want to avoid fighting on the battlefield, we must accelerate our pace. In April this year, domestic sports brand Peake followed the 3D printing hot stream, launched an auction campaign, and used a 3D printing currency (3DP) to bid for a pair of homemade 3D printed shoes FUTURE 2.0.
It is understood that this high-tech sports shoe, midsole (porous complex structure) is made of TPU powder material through SLS laser sintering technology 3D printing, to achieve a breakthrough in the performance of 3D printing soles: lightweight, breathable, soft bullets More suitable for running scenes.
As early as 2014, Peak played 3D printing. In 2014, Peak introduced the most advanced 3D printing equipment at the time and introduced 3D printing concept products. In May 2017, Peak launched China's first 3D printed running shoes “FUTURE I” and limited release in May 2017. "FUTURE 2.0", in August, Peak and its contracted NBA superstar Dwight Howard released the world's first 3D printed basketball shoes "Howard's third-generation 3D version."
Backwards are likely to be beaten, so Peak's ancestors took pains to spend their energy on 3D printing. This is an important step for Peak's brand strategy.
Adi speaks to the world with 4D technology
If someone else is playing 3D printing, adidas, which has been playing the technology card for the past few years, is releasing 4D technology to the world.
It is understood that adidas Futurecraft 4D is the concept of shoes, the first 300 pairs, the second batch of 5000 pairs. At first glance, its shoe type didn't Shoes Coupons have much new ideas, but it focused its attention on the bottom for a long time before it was considered to be a black technology beyond this era. Although 4D printing is still in the symbolic stage, it is not impossible for Adidas to favor enterprises with technological and innovation breakthroughs.
It is said that any technological R&D that is not aimed at Limin is a rogue and Adidas should not choose to follow this path.
pLaces shoelaces GPS function for precise positioning in 166 countries
pLaces is a product designed for ALICE road safety issues. It integrates a GPS tracker into shoelaces. pLaces can be used with any style of shoes. After pairing with Bluetooth and mobile phones, the built-in GPS chip can be connected to the corresponding App program.
pLaces allows you to record or bookmark your trip and share your route or location with others. The shoelace is made of Kevlar fiber (one of the raw materials for the body armor), which is lightweight and tear resistant, while the GPS tracker uses a carbon fiber shell that can be wirelessly charged through the charging base and lasts up to 4 weeks. With the ability to accurately locate in 166 countries (nearly the world), pLaces can thus become a true lifeguard.
American smart charging shoes can charge every step
Startup company SolePower has designed a smart charging shoe that can be charged automatically. According to the company, the power generated after walking for two hours can support an iPhone call for one hour. In addition, various types of sensors that can be added also make shoes more versatile. For example, adding GPS sensors can track the location of workers; gas companies can add sensors that detect leaks; and companies that need to send employees to cold climate regions can add thermometers to monitor employees' risk of frostbite.
Ordinary shoes can also be more humanized due to high-tech support, and can better meet the diverse needs of users. Where there is demand, it is the place for inspiration, which is the opportunity for market development.
Knitted sneakers 100% waterproof
Many waterproof shoes are airtight, and breathable shoes are not waterproof. The
Vanssi, a team in Vancouver, Canada, developed a new type of waterproof knit called Flash Knit after two years, and thus produced the world's first 100% waterproof knit sneaker Vessi. Vessi looks exactly like an ordinary shoe, but it allows the wearer to keep the shoe dry and clean, no matter what the weather. For example, wearing Vessi on a rainy day, there is no need to avoid any puddles, and the dirty water in the rain will not cause any impact on the shoes.
This is probably a knit sneaker that many people want to have both a knit and wear experience and can say goodbye to flooding.
Mushrooms, chicken feathers, textile waste can be made shoes?
The traditional shoe-making fabrics are mainly leather, chemical synthetic materials, and natural fiber fabrics. Most of them are not environmentally friendly, and researchers at the University of Delaware have made biodegradable shoes using mushrooms, chicken feathers, and textile waste.
Researchers made sole molds that allow the mycelium to grow inside, grow straight into the shape of the sole, and coat it with a layer of plant leather to Dacoz make the sole more durable. Then, the researchers used an abandoned plain cloth trim design to make the upper, stained with vegetable dyes, and sewn with cotton thread. “Everything is biodegradable.” The next step is to plan how to turn the prototype shoes into commercial shoes. The main reason researchers are doing this is to make the fashion industry more sustainable.
With the improvement of consumers' quality of life, the demand for consumer experience has also increased. Apart from high-tech products with a high sense of technology, there are textures, feelings, personality, playfulness, and diversity of shoes. Clothing products are more likely to be favored by young consumers.
10 мая 2018 15:13
НАВЕРХ

George White Dress Occupational Wear Revenue 93% In 2017

 

George White apparel released its 2017 annual report. In 2017, the company achieved operating income of 787 million yuan, up 12% year-on-year, and net profit attributable to owners of the parent company was 75.29 million yuan, up 19.62% year-on-year.
In 2017, George White apparel continued to adhere to the business-oriented business model, supplemented by high-end customization and retail sales for men Factory J Crew Promo Code and women, and vigorously expanded the strategy of the school uniform market. The proportion of professional equipment revenue to main business revenue was 93%, and retail revenue accounted for the main business. The proportion of business income is 5%.
As of the end of the reporting period, the company did not have short-term borrowings and long-term borrowings, and its cash flow was good. The asset-liability Gap EU Promo Code ratio was 27.62%, of which monetary funds accounted for 15.46% of total assets, a year-on-year decrease of 4.85%; net accounts receivable accounted for 13.74% of total assets , year-on-year increase of 2.64%; inventory amounted to 14.56% of total assets, an increase of 1.19%. In general, the company's financial position is stable, its asset quality is good, and its cash flow is sufficient.
In 2017, the company’s professional clothing products accounted for about 90% of the company’s main business revenue. In 2017, the company continued to dacoz.com strengthen its expansion of its school uniform business and actively created the brand value and popularity of “George White Uniform”. The student service business is still in the stage of consumer upgrading. In the future, the company will concentrate on superior resources, and will use the student service business as a strategic priority, striving to achieve a certain market position in the Chinese student service market.
19 апреля 2018 12:01
НАВЕРХ

Japanese elementary school launches luxury Armani uniform

 

A public elementary school in Tokyo’s Ginza district recently launched Armani’s “standard clothes” (non-compulsory purchases, similar to those of domestic high schools), and the total cost of tops, bottoms, shirts, and hats exceeds 80,000 yen.
This price is more than four times the regular Aeroflow Breastpumps Coupons school uniform and is also more expensive than many business suits worn by working adults. Due to the rapid changes in children's body size and the fact that the school did not disclose the price in the notice issued in November last year, it caused controversy among parents and all parties in society.
Toshitsugu Wada, a representative of Taiming Elementary School, said at the press conference that the school has a 150-year history and that the Armani brand is in line with the status of a "Ginza school." Armani's flagship store in Tokyo is also located in the wealthy Ginza district, in fact, near this elementary school.
Because Japan does not have the existing regulations on the relevant standards, whether it is judged by the school or not. According to a survey conducted by the Nihon Keizai Shimbun in the 23 districts of Tokyo, elementary schools using "standard clothes" accounted for only 6% of the total, and prices ranged from approximately 60 to 55,000 yen.
Some schools do not use the entire package, only suits and other clothing, and some schools allow free choice of manufacturers, as long as they are similar designs. The standard suit is positioned as the "PTA (Parental Teacher Association) recommended clothing". In order to reduce the burden on parents, the school's PTA will collect second-hand clothing for graduates.
Either ugly or expensive, the quality of school uniforms is always tied to the level of consumption. Eton University, known for its costly school uniform, wears a tuxedo that costs more than 1,000 pounds a day. At home, Dongguan Foreign Languages School issued 12 different seasons of school uniforms several years ago and charged 2,180 yuan. It has also caused extensive discussion.
In addition to the aesthetic impact of red, blue and white sportswear in the 1990s, the promotion of "uniformed" uniforms in China is mainly limited by the high cost.
At present, the price limits for school uniforms in most provinces in China are below 100 yuan. Taking Jiangxi as an example, the price of a school uniform cannot be more than 90 yuan. Only when the school obtains permission from the parent committee to purchase it independently, can it break through the limit price. Schools in high school and junior high school in parts of Hunan and Shandong are also priced below $100 each.
A school in Nanjing tried to change its school uniforms Promo Code into a Korean-style suit skirt in 2007. It was unanimously opposed by parents. The reason was that the children would fall in love with puppy love and “not learn”, and finally they would not let it go. However, Nanjing's top two middle school Nanjing Foreign Languages Secondary School and Nanjing Normal University Middle School, girls' uniforms have been used to suit skirts above the knee.
11 апреля 2018 14:04
НАВЕРХ

Air Force 1 Jester welcomes new color

 

Nike Air Force 1 "Reimagined" for girls was well received. Among them, Nike Air Force 1 Low Jester recently ushered in the new color "Violet Mist".
Shoes are still modeled on the Nike Air Force 1 Low and use the concept of refactoring to subvert your impression of regular funds. This time with the pure color of Lavender Purple, women's beauty is full. As a summer shoe, it is a very good choice. It is reported that Nike Air Force 1 Low Jester "Violet Mist" will be in the near future.


Nike Air Force 1 "Reimagined" for girls was well received. Among them, Nike Air Force 1 Low Jester recently ushered in the new color "Violet Mist".
Shoes are still modeled on the Nike Air Force 1 Low and use the concept of refactoring to subvert your impression of regular funds. This time with the pure color of Lavender Purple, women's beauty is full. As a summer shoe, it is a very good choice. It is reported that Nike Air Force 1 Low Jester "Violet Mist" will be in the near future.

29 марта 2018 13:58
НАВЕРХ

Enjoying Spring Outing with These Floral Dresses

The Spring, the starting of the year, good season of the year. Full bloom in warm spring.

Flowers gradually show up, so, it's time to go outing enjoy flowers and have a spring tour. Bike riding, outdoor development activities and hiking are extremely wonderful. It's also a great joy to farm in the fields, pick in the greenhouse and experience folk customs.

All kinds of wild flowers blossom in a riot of color, colorful flowers with different perfume will release your breath. It is useful for your body. Why not choose the good time to enjoy spring outing with beautiful dresses in this good flower Spring season.

You may have a lot of apparel in your wardrobe, but you may also lack of a Spring outing dress, take a look at these floral dresses for you or your little girl, you will find an impressive dress for you and your kids.

These floral dresses are supplied on these online clothing sites: DresslinkYoinsH&MCarter'sCookieskid's. Check them on these online stores from Dacoz, which offer the coupons and deals of these stores, you can get your suitable dresses on the one side, on the other side, you will get big savings by using the coupons.

1. Dresslink

Dresslink.com is a worldwide B2C online fashion-forward platform to selling clothingshoesjewelry and accessories. It make new season pieces work for you. So, you can find this spring season floral dresses from it easily.

This Off The Shoulder Ruffles Floral Pencil Dress as the customer of the store say:

This dress is simply amazing! Affordable, a perfect fit and completely flattering. It's hard to believe I didn't have to comb the malls for hours to find something so exceptional.. it will work in both a casual and more formal settings.

How about it? Wants this unique and special floral dress? Ok, the price $36.41 is enough now.

Off The Shoulder Ruffles Floral Pencil Dress

We also picked the Orange Ruffles Off the Shoulder Short Sleeve Floral Chiffon Maxi Dress from Dresslink. White and Orange color is fit for the Spring season. Two colors are available.

Orange Ruffles Off the Shoulder Short Sleeve Floral Chiffon Maxi Dress

2. Yoins

Yions is a online clothing site, give young people the opportunity to express themselves through high quality fashion at an affordable price. It takes best looks from the catwalks and from the streets to create comfortable, high quality, fashionable clothing, and make it available for everybody.

Find new trending of the season from Yoins's blog. More affordable clothing will cater for your choice.

New and clearance and on sale clothing are displayed on the top, you can easily get your want.

Grey Sexy Random Floral Print Splitted Dress is $29.95, and free return.

Grey Sexy Random Floral Print Splitted Dress

Sexy Off Shoulder Random Floral Print Dress with Side Splitted is $35.95. The size from XXS to XL are offered.

Sexy Off Shoulder Random Floral Print Dress with Side Splitted

3. H&M

H&M is widely known by everyone. It offer fashion and quality at the best price in a sustainable way. So many different kinds of clothing on H&M. We discover the two of floral dress from trustworthy H&M. No matter the quality and the price or the service are all perfect.

H&M Jersey Dress is a new arrival dress but it is just $9.99 now. Take time buy it if you love this dark blue floral dress. Take size from 2 to 16. Big size range for your choosing.

Jersey Dress

Blue Floral Dress opening at top with button, wide raglan sleeves, and close-fitting cuffs with buttons. Narrow, elasticized seam at waist with drawstring at sides. Flared, gently draped, asymmetric skirt. Lined. This dress with a jacket is so fashion and popular in the Spring. H&M offer the price $34.99.

Blue Floral Dress

4. Carter's

Carter's is the number one children's brand, selling over 10 products for every child born in the U.S. Carter's heritage in every little detail to make dressing easier for mom and life more comfortable for babies, and as we move into the future, we are proud to help families like yours with innovative products and new ways to shop for them.

If you buy over $50+ orders from Carter's, you will get free shipping chance. Plenty of kids clothing of Carter's, take the two floral dress for example. Wants more clothing just from the official site.

Floral Jersey Dress is 50% off now, just $9.00. It is perfect for spring activities.

Floral Jersey Dress, 50% Off

Floral Romper is so cheap now. $8.97 is ok. Pink color is suitable for Spring.

Floral Romper

5. Cookieskid's

CookiesKids.com is an online source for school uniforms, kids fashion, baby clothing, accessories, and more, all at the lowest prices. We find these two floral dress from CookiesKid's.

Baby Girls' Belted Dress With Diaper Cover Floral embroidery and a retro fit make this dress from Real Love a stylish addition to her wardrobe! You can choose for your children from light blue and dark blue. So cheap price: $9.99.

Baby Girls' Belted Dress With Diaper Cover Floral

Girls' 2-Piece Outfit delivers cool comfort and trendy style! $12.99 as cheap price.

Girls' 2-Piece Outfit

It is wise to go outing in this flower bloom season. Because plenty of flowers will burst into bloom.

You can see crocus cancellatus, an unusual and sought-after variety from Turkey with delicate-looking blooms, frilly pink Narcissus 'Replete' or some lovely scented daffodils, Lily of the Valley forms a lush green carpet of foliage that makes excellent ground cover for a damp, shady spot, English Bluebells thrive in damp, shady areas but are surprisingly resilient, Puschkinia are striped in the most extraordinary shade of blue, etc.

Just make yourself more beauty in this flower Spring season with these floral dresses. And take a picture in the sea of flowers with beautiful floral dresses, that is a good way to take a memory of your youthful time!

16 марта 2018 14:20
НАВЕРХ

10 Amazing Home-Use Products With a Lot Of Reviews

Nowadays, more and more people buy goods from online site. Buy clothing, shoes, beauty goods, home-use products, everything in our life.

At the same time, how to judge the products, whether it's affordable? Many of us always judge the products from the reviews, the good and high valuation of products must the criterion of the judgment.

Currently, Dacoz collect the share of the good reviews of the home-use products, oh, they are amazing, price are accurate and items in stock as of time of publication.

These amazing home-use items are from the professional home & garden online site: Home DepotOverstock Sheet ClubBeddinginnLowe's. Check the products from Dacoz online coupon marketplace site to find coupons and deals, then get big savings.

Venturi 4 in. Centerset Single-Handle Bathroom Faucet in Matte Black at Home Depot

Unique ribbon spout design, you can try.

Centerset Single-Handle Bathroom Faucet in Matte Black

  • Price: $119
  • Reviews: 110

Guiding Reviews:

I wish I understood the term "Water Sense" before I installed the faucet. What it actually means is; "when on, the amount of water that comes out of the faucet MAKES NO SENSE". The max flow rate listed on the box 12 GPM. The instructions inside indicates the max flow rate is12 GPM at 60 pounds of pressure. The specs on the web site indicates 1.2 GPM. My water pressure is 50 psi. I measured the flow at 0.8 gpm.

The flow is so slow that although the water comes out as a flat 1" wide waterfall after 2" out of the faucet it turns into a typical round stream. And when the faucet has not been used for hours, let's say overnight, it takes 2+ minutes for the hot water to become hot (SENSELESS waste of time). Not what I expected.

I expected the 1" waterfall to last the 6" drop from where the water exits the faucet to the bottom of the sink. Waiting for the sink to fill up at 0.8 GPM is like watching water boil. If you can endure the 1 - 2 minutes it takes to fill up the sink, and a few minutes for the water to get hot, then this is a nice faucet. Easy and quick to install. I cannot endure the 1:30 seconds it takes to fill up my sink so I am returning this faucet to buy a different faucet with a water flow that MAKES SENSE.

- Bob

Natural Multi-Weave Bamboo Roman Shade - 36 in. W x 72 in. L (Actual Size 35.5 in. W x 72 in. L) at Home Depot

Environmentally friendly, semi-private textured natural shades (also called bamboo blinds, bamboo shades, or woven woods) stylishly filter light and protect your furniture from fading.

Natural Multi-Weave Bamboo Roman Shade

  • Price: $32.97
  • Reviews: 189

Guiding Reviews:

Very nice shade for the amount of purchase. It was a little tricky to install because the one of the screw heads sheared off from my drill but other than that it went smoothly. The shade makes a great addition to my newly redone kitchen.

Pros: Functional, Looks Great, Perfect Size, Sturdy
Cons: plastic cord shortner piece broke easily

- Augustus

1-gal. #P300-6 Buzzin Flat Interior Paint at Home Depot

Ideal for family rooms, living rooms, dining rooms, bedrooms and ceilings

1-gal. #P300-6 Buzzin Flat Interior Paint

  • Price: $24.98
  • Reviews: 1227

Guiding Reviews:

Behr is the best paint I've ever used. I will never use anything else. The coverage is great, you can get any color, and I no longer have to prime to get a great paint job. Their customer service is also amazing if you ever need it. I highly recommend Aspiring Blue.

- Andi

Polyblend #381 Bright White 25 lb. Sanded Grout Home Depot

Polymer fortified for hard, durable, professional results.

Polyblend #381 Bright White 25 lb.

  • Price: $15.47
  • Reviews: 1650

Guiding Reviews:

Mixed easily. Went on smoothly, remained stable for long working period.

- ADS

8 Piece Bundle 1800 Thread Count Egyptian Comfort Sheet Set at Overstock Sheet Club

9 color are available, good sheet with good sleep!

8 Piece Bundle 1800 Thread Count Egyptian Comfort Sheet Set

  • Price: $59.99
  • Reviews: 977

Guiding Reviews:

Absolutely the best sheets money can buy! Rich in color and touch! So very happy with both of my purchases I have told several people to purchase. Thanks Bedsheets!

- Anonymous

English Hotel Colored Trim Stitch Pillow Case (2 Pack) at Overstock Sheet Club

High quality pillow cases are also hypoallergenic and will provide you with the ultimate and soft night of sleep.

English Hotel Colored Trim Stitch Pillow Case (2 Pack)

  • Price: $19.99 
  • Reviews: 977

Guiding Reviews:

Just got them. Beautiful packaging they arrived in. Washed and put on bed. They are the softest sheets I have felt, looking to get into them.

- R Howes

Cactus Printed Cotton Casual Style White Duvet Covers/Bedding Sets at Beddinginn

Cactus design will make your kids house flourish.

Cactus Printed Cotton Casual Style White Duvet Covers/Bedding Sets

  • Price: $66.32 (73% Off)
  • Reviews: 55

Guiding Reviews:

Absolutely beautiful! Plus the packaging made it extra special. My room looks wonderful. Arrived on time and in great condition.

- Anonymous

Lovely Magic Fairy Dress Pattern Kids Cotton 4-Piece Duvet Cover Sets at Beddinginn

Fairy and cotton, every kids love it.

Lovely Magic Fairy Dress Pattern Kids Cotton 4-Piece Duvet Cover Sets

  • Price: $86.12 (31% Off)
  • Reviews: 51

Guiding Reviews:

Perfect for a colorful 10-year old's bed. Colors match everything else in her room perfectly.Exactly as pictured -- prettily packaged too.

- Anonymous

Hunter Westminster 5 Minute Fan 52-in New Bronze Indoor Downrod Or Close Mount Ceiling Fan with Light Kit at Lowe's

As summer is coming soon, this beautiful looking and better design, traditional style gets an elegant makeover must your best choice.

Hunter Westminster 5 Minute Fan

  • Price: $89.98
  • Reviews: 349

Guiding Reviews:

Better design when it comes to mounting to ceiling. Still wondering how long fan blade retainer grommets will last. Smooth operation and no imbalance between blades. Quiet!

- Zafod69

Fanimation Studio Collection Slinger v2 72-in Brushed nickel Integrated Led Indoor/Outdoor Downrod Mount Ceiling Fan with Light Kit and Remote (9-Blade) ENERGY STAR at Lowe's

Modern style to your kitchen or covered porch with this brushed nickel ceiling fan from the Slinger V2 collection.

Led Integrated Indoor/Outdoor Downrod Mount Ceiling Fan

  • Price: $299
  • Reviews: 233

Guiding Reviews:

We installed this fan in our family room (19' X 21'), replacing a 52" fan which looked kind of puny. This one really make a statement! Looks perfect for the room size. It is the quietest fan we have ever owned, even quieter than the expensive Casa Blanca fans. Even on lowest fan speed, you can feel a gentle breeze with zero noise. On high you have to put weights on papers and magazines. :-) Highly recommend this fan, we love it!

- Don

Above all are we hand-picked home-use products. They all have a lot of reviews and are the high evaluation from their sites.

Hope you love the products we recommend and create a different and comfort living environment in life.

12 марта 2018 12:10
НАВЕРХ

Trump increases tariffs on imported steel and aluminum products

 

Despite unanimous opposition from allies, congressional allies, and the business community, US President Trump said on Thursday that he would impose tariffs of 25% and 10% on steel and aluminum products imported from the United States.
Trump's move is mainly to protect the US CarID Coupons domestic steel industry from global overcapacity and price pressures, while steel prices have been depressed, and experts are targeting the Chinese industrial policy.
According to the latest news, Trump officially signed an administrative order on March 8 local time, and will impose tariffs of 25% and 10% on steel and aluminum imported from the United States 15 days later. Among specific plans, Canada and Mexico are granted temporary immunity.
Policy, Trump U.S. tariff, U.S. steel import tariff, U.S. car import
Trump also said that other countries may apply for immunity from the United States based on their contribution to US national security and to NATO and other cooperative organizations.
In a televised speech, Trump said: "If we can achieve the same purpose through other channels, the United States will be open to change orders, but only if we can ensure that the products of this country no longer threaten the United States. In the case of national security, we can exempt a country from customs duties.” Robert Lighthizer, a US business negotiator, will be responsible for negotiating with countries that need immunity.
The response of the automotive industry
The auto industry once again warned that the imposition of tariffs will have an adverse effect on U.S. economic growth, employment and income.
John Bozzella, chairman of the Global Automobile Manufacturers Association, said: "Tariffs are a type of tax that will cause prices to rise and ultimately be paid by consumers. Exemptions do not solve the fundamental problems that tariffs pose to the production of cars and trucks in the United States. The increase in costs will make our industry less competitive, and workers, consumers and the economy in the United States will be adversely affected."
Charlie Chesbrough, senior economist at Cox Automotiv, said on Thursday that the tariff plan seemed to lack a clear and long-term development direction in the trade strategy, and also brought "big trouble" to the auto industry.
Tars tariffs on steel and aluminum products, Chesbrough said that rising raw material prices will increase the cost of the entire industry chain. Market demand has reached a high level, and the cost of growth is likely to eventually be transferred to automotive consumers.
He also reminded suppliers that they could bear the cost of growth by reducing their own costs, but said that no matter what kind of results will not be conducive to the development of the industry.
More than 90% of the steel used in GM's production in the United States is purchased from U.S. suppliers, but it said on Thursday that it is fortunate that Canada and Mexico can obtain temporary immunity.
GM said: “In the short term, tariffs will have less impact on us, but once the US steel prices rise, we will suffer. Considering that most of our cooperation is long-term cooperation, we do not want to receive any raw materials. The impact of coming."
GM also expressed its hope that the long-term negative impact brought about by the imposing of tariff collection will be minimized. The company added: "We have the ability to adjust and adapt to the many changes in the global market. We will also use this method to deal with this issue."
Ford also predicted last week that tariff levies would lead to an increase in the prices of domestic U.S. goods, resulting in a decline in U.S. production competitiveness. Ford also said that most of the steel used in the United States is produced in the United States.
The United States International Automobile Dealers Association, which was established to promote free trade, also said last week that light car prices may rise significantly. The organization also warned that retaliatory tariff policies in other countries will also increase the prices of other U.S. goods.
Hyundai Motors stated last week that it will measure its car production in the United States, and Hyundai has also joined the ranks of the world's largest car makers, jointly openly opposing Trump's tariffs on steel and aluminum products.
Honda Motors said on Thursday that most of its steel and aluminum products are purchased from US suppliers. The company said: "However, history has proven that levying tariffs on imported steel will lead to rising prices of domestic and imported raw materials in the United States, and this will bring financial burden to consumers."
Retaliatory threat
Other countries also threatened to retaliate and the situation became tense. On Thursday, Chinese Foreign Minister Wang Yi said: "Everybody is concerned about trade frictions between China and the United States. Historical experience has proven that Car Coupons fighting trade wars has never been the right way to solve problems. Especially with today's globalization, choosing trade wars is the wrong prescription. Even if it harms people and harms others, China will certainly make a proper and necessary response. As the world's first and second largest economies, China and the United States are responsible for both peoples and the people of the world, and they hope that both sides can We will find a mutually beneficial and win-win solution through equal dialogue."
Trump also stated that the U.S. authorities are also considering implementing a reciprocal policy or levying the same level of tariffs on the U.S. tariffs based on the percentage of tariffs that American products are exported to other countries.
09 марта 2018 12:03
НАВЕРХ

Celebrate Women's Day - The Best Gifts for Women

As is known to all, Women's Day is coming after a short while. Do you know what date the Women's Day is? Well, March 8 is well known as International Women's Day which is recognized to celebrate the achievements and success of all women. This day pays a tribute to the strong perseverance, hard work and sincerity of the womenfolk.

Women are the beautiful creation of God. They are bestowed to make the world around them more beautiful and cheerful. They are an important part making more than 7 billion population and are driving the change in the present to make the world a better place. So, are you ready for the Women's Day gift for your wife or your mother? No? Well, don't worry. Dacoz has come up with perfect gifts from some online stores for women to celebrate women's day with gifts.

Gamiss

Gamiss is a leading international online fashion clothing store. Gamiss will offer you a complete range of trendsetting, contemporary fashion apparel and accessories including clothing, jewelry, bags, shoes, hair products, watches and home use products at the lowest prices.

In a word: Gamiss has everything you want or need to get fashion forward.

From now on Gamiss' Women's Day sale is continuing. You can Save Up to 60% OFF for the Women's Day.

Gamiss: Save Up to 60% OFF for the Women's Day

Dress! Dress! Dress! I believe that girls and women like dress, right? Are you ready for buying these beautiful dresses of Gamiss? There are a variety of top and beautiful dresses, such as A Line Striped Lace Panel Maxi Flowy Prom Dress - White And Black. It's just for $3.99 now, was $39.57, save up to 89% off. It also provides two sizes for you: L and XL.

The Line Striped Lace Panel Maxi Flowy Prom Dress details:

  • Style: Novelty
  • Material: Lace, Polyester
  • Silhouette: A-Line
  • Dresses Length: Floor-Length
  • Neckline: Scoop Neck
  • Sleeve Length: Sleeveless
  • Embellishment: Hollow Out
  • Pattern Type: Striped
  • With Belt: No
  • Season: Spring, Summer
  • Weight: 0.385kg
  • Package Contents: 1 x Dress

Line Striped Lace Panel Maxi Flowy Prom Dress

Of course, except Hot Dresses, Gamiss also supply Trending Swimwear,Plus Size Clothes, Standing-out Jewelry, Fashion Wigs and Spring Beauty for the Women's Day Sale. Moreover, Gamiss has outfit of the spring new items: Up to 60% OFF and 72h Flash Sale: Up to 80% OFF.

Top Offer: Up to 80% Off
Gamiss Official Website: gamiss.com
Gamiss Promo Codes: https://www.dacoz.com/promo/gamiss

Plusinlove

Plusinlove is a leading online large size clothing store. Plusinlove aims to provide an extensive range of high quality, trendy fashion clothing together with a professional dedicated service to our valued customers from all over the world. At Plusinlove, with their best service, you can enjoy yourself! Above all, you can use promo code C38 to Enjoy 8% OFF On Your Orders Over $38 at Women's Day.

Plusinlove: Enjoy 8% OFF On Your Orders Over $38 at Women's Day

Do you want to show your elegant with Charming Dress at lowest price? Well, Plusinlove can meet your requirements. Like Plus Size Zigzag Printed Sleeveless Maxi Dress just $17.99, was: $89.99, Save Up to $72 OFF. The size is from L to 5XL. This Plus Dress details:

  • Package: 1 piece
  • Dresses Length: Floor-Length
  • Material: Polyester
  • Neckline: O-Neck
  • Silhouette: Fit And Flare
  • Sleeve Length: Sleeveless
  • Style: Casual
  • Waistline: Empire
  • With Belt: No
  • Pattern Type: Zigzag
  • Item Weight: 341 gram

Plus Size Zigzag Printed Sleeveless Maxi Dress, $17.99

What's more, you can enjoy Free Shipping Worldwide at Plusinlove, and the Standard & Expedited shipping fee depends on the country and total weight of items in your order.

Top Offer: Up to $72 Off
Plusinlove Official Website: plusinlove.com
Plusinlove Promo Codes: https://www.dacoz.com/promo/plusinlove

Rosewe

Rosewe was one of the first online stores and has been helping the fashion-conscious look fabulous since 2009. Rosewe offers the latest street style dresses, coats & more. You can Enjoy 20% OFF for the Women's Day.

Rosewe: Enjoy 20% OFF for the Women's Day

Go for the sexy and elegant with the Printed V Neck Half Sleeve Maxi Dress.

  • Now: $36.63
  • Was: $101.75

You can Save Up to 64% OFF for this dress and there are M to XXL as your size choice.

Printed V Neck Half Sleeve Maxi Dress, Up to 64% Off

Top Offer: 20% Off
Rosewe Official Website: rosewe.com
Rosewe Promo Codes: https://www.dacoz.com/promo/rosewe

Yoins

Fashion is the best way to show your individuality and uniqueness. At Yoins, you are available for all the new fashion trends. Yoins' brand name comes from the word "inspiration". Yoins wants to be your inspiration for creating new looks to stand out from the crowd and to start expressing your real personality and style. Yoins offers you the Big Discount for the Women's Day! You can use Promo Codes WOMEN to Get Up to 80% OFF + Extra 18% OFF for Orders of $39+.

Yoins: Get Up to 80% OFF + Extra 18% OFF for Orders of $39+

Such as Random Floral Print Crew Neck Mini Length Dress $17.95, it's original price is $35.95, save up to 50% OFF. Basic and fabulous, this dress is perfect for go out. With floral print, this top features crew neck design and sleeveless design that gives it a elegant style. Wear it with heels would be great!

The Random Floral Print Crew Neck Mini Length Dress details:

  • Fashion style
  • Crew neck
  • Floral print
  • Sleeveless design
  • Loose fit
  • Hand wash
  • Fabric: 100% Polyester
  • Package Content: 1 Dresses

Random Floral Print Crew Neck Mini Length Dress

Top Offer:  Up to 80% OFF + Extra 18% OFF
Yoins Official Website: yoins.com
Yoins Promo Codes: https://www.dacoz.com/promo/yoins

Beauty begins the moment you decide to be yourself. We won't feel guilty for doing what's best for us, right? Pay a fitting tribute to every women you know with gifts which is hard to forget. Women have played a strong role in every sphere of life and to pay a fitting tribute to such strong women, I thought of coming up with something truly great to make the occasion simply unforgettable. It's time to choose some Gifts for the coming Women's Day, are you ready?

01 марта 2018 11:58
НАВЕРХ

Save Money On 2018 Valentine’s Day To Buy Flowers at 1800Flowers

There is just a week of days from Valentines Day. Did you also haven’t buy Valentines Day gifts for your lovers or friends?

To save more money and buy flowers and gifts. Here are some sales and deals tips you can take! Take time to buy to let your valentine smile.

You can't go wrong with the classic gift of Valentine's Day roses! Find dozens of fresh, gorgeous Valentine’s roses in every size and shade, arranged with love and ready to surprise that special someone. A bright Valentine's Day rose bouquet is perfect for your love on 1800Flowers Store.

1800Flowers Coupons and Deals

Save 20% On Valentine's Flowers and Gifts with coupon code VDAY

15% Off  Same-Day Sympathy Flowers with coupon code SYMPTHYFFTN

$10 Off  On Orders Of $59.99 Or More with promo code FLWR10

l 30% Off  Your Order with MasterPass Checkout with code MP30

08 февраля 2018 13:40
НАВЕРХ

US smart charging shoes: every step can be charged

 

The safety and security of the work environment has always been the most important issue in many industries. Inspired by startup SolePower, a smart charging shoe that automatically recharges is designed.
The shoes can be implanted at the same time a variety of different types of sensors, used to track such as location, temperature and other information. In fact, installing a sensor in the workplace is not new, but the sensor's battery has always been an important issue; the shoes designed by SolePower solve this problem.
This shoe can take a charge every step of the way. According to the company, the amount of electricity generated after 2 hours of walking can support iPhone handsets for 1 hour. In addition, various types of sensors that can be added also make shoes more versatile. For example, GPS sensors can be added to track workers' locations; gas companies can join sensors to detect leaks; and companies that send workers to cold climates can join thermometers to monitor the risk of employee frostbite.
At present, the U.S. military has also shown great Shoes Coupons interest in the shoe and is testing whether the technology can help soldiers to reduce the number of portable batteries they carry. In an interview with CNBC, Hahna Alexander, CEO of SolePower, said in a general one-day mission that a soldier needs to carry a spare battery of 20 pounds, the military is very happy to find a suitable way to reduce the load on the soldiers.
In addition, SolePower also targeted companies in the oil, gas and construction industries, expecting them to use the shoes to increase the safety and efficiency of their workforce. At the same time, the company is developing another version for firefighters.

US smart charging shoes: every step can be chargedThe safety and security of the work environment has always been the most important issue in many industries. Inspired by startup SolePower, a smart charging shoe that automatically recharges is designed.


The shoes can be implanted at the same time a variety of different types of sensors, used to track such as location, temperature and other information. In fact, installing a sensor in the workplace is not new, but the sensor's battery has always been an important issue; the shoes designed by SolePower solve this problem.


This shoe can take a charge every step of the way. According to the company, the amount of electricity generated after 2 hours of walking can support iPhone handsets for 1 hour. In addition, various types of sensors that can be added also make shoes more versatile. For example, GPS sensors can be added to track workers' locations; gas companies can join sensors to detect leaks; and companies that send workers to cold climates can join thermometers to monitor the risk of employee frostbite.


At present, the U.S. military has also shown great Born Shoes Promo interest in the shoe and is testing whether the technology can help soldiers to reduce the number of portable batteries they carry. In an interview with CNBC, Hahna Alexander, CEO of SolePower, said in a general one-day mission that a soldier needs to carry a spare battery of 20 pounds, the military is very happy to find a suitable way to reduce the load on the soldiers.


In addition, SolePower also targeted companies in the oil, gas and construction industries, expecting them to use the shoes to increase the safety and efficiency of their workforce. At the same time, the company is developing another version for firefighters.

31 января 2018 14:19
НАВЕРХ

Interesting Valentine's Day Gifts for Your Little Sweetheart

Come February 14, Valentine's Day, we'll be surrounded by flowers, balloons, and more drugstore chocolates than any one person should consume in a day. Also, Valentine's Day is associated with pinks, reds, doilies, lace, and hearts.

If you love using the day as an excuse to treat ourselves to an item or two that's themed to the occasion, you should take consideration of your little sweetheart firstly. Because your kids are your important lover in your heart. Whether you're showing your love for a partner or for your most precious friends, and dear sweetheart, a little effort can make a big difference.

It's easy to just do the standard box-of-chocolate and card for Valentine's Day, or maybe a new pair of matching lingerie, but, how you take mind of your children?

Here are some of our favorite and interesting gifts for spreading the love on February 14th with your little sweetheart.

Tips:
For more Valentine's Day sales, please visit Valentine's Day Gifts, Promotions and Deals at Dacoz.com.

Nuk

NUK have worked for over 50 years to design the highest quality products that are innovative and scientifically-proven to support safe and healthy development.

NUK online store offer Bottles, Cups, Pacifiers, Breastfeeding, Nursery, Tableware, Teethers & Oral Care etc. More options for your choose.

On NUK store, supplying coupons and Online deals, best way to save big money.

NUK® Disney® Minnie Mouse Teether

Cute Disney appearance, Just $4.99. You little baby must love it. Blue for boy, pink for girl.

NUK® Disney® Minnie Mouse Teether, Blue & Red

NUK® Active Cup, Disney® Mickey Mouse, 10 Ounce, 1 pack

Transition from bottle to cup easier cup. Mickey design perfect for your lovely baby. Buy More, Save More! Buy 4 Items Save 25%, Buy 3 Save 20%, Buy 2 Save 15%.

NUK® Active Cup, Disney® Mickey Mouse, 10 Ounce

Carter's

Carter's is the leading brand of children's clothing, gifts and accessories in America, selling more than 10 products for every child born in the U.S. You can buy clothing from the store up to 70% off when you take an extra 20% off clearance in store.

Every children love plush toys. So, we pick the Carter's comforter plush toys for your children as for the carefully little detail of Carter's.

Dinosaur Plush

Super soft faux fur, this dinosaur plush makes the perfect present for your son!

Dinosaur Plush

Monster Plush

Crafted in super soft faux fur, this monster plush makes the perfect cuddle buddy.

Monster Plush

Albee Baby

Albee Baby with 100 years ago toys. Which store includes furniture, bedding and layette.

They have three promise you should trust.

  • Promise to help you choose the right products for your baby's needs.
  • Promise a continually growing selection of affordable to high-end items from all of your favorite brands.
  • Promise fair prices – no overselling, ever.

Interesting toys afford for your children. Albee Baby supply age from 6 Months to 4 years. Dacoz only commend two of interesting toys, you can find more. As you can see, many of Albee Baby toys are out of stock, you should take time to buy what you want.

Silli Chews Teether - Ice Cream

Silli Sweets Let babies have ice cream! Ice cream can be chilled for extra comfort. Easy to grasp. Textured surfaces to soothe gums. It's similar to the Silli Chews Teether - Chocolate Donut.

Silli Chews Teether - Ice Cream

Loulou Lollipop Trinity Wood + Silicone Teether - Baby Blue

Beautiful and the Trinity teething ring is a Loulou Lollipop original design. It is great teething toy for the teething babies. It offers different medium for babies' emerging teeth. The twisted rings also made it easy for babies to hold or grab.

Loulou Lollipop Trinity Wood + Silicone Teether

Wee Gallery Organic Sensory Puzzle Ball

Designed to delight your baby's developing senses.The signature high-contrast hand painted graphics grab baby's attention visually, while its textures provide tactile stimulation. Its gorgeous organic fabrics make it the perfect heirloom gift for babies from 3 months of age.

Wee Gallery Organic Sensory Puzzle Ball

The Children's Place

Children's Place features the "big fashion at little prices" you want for kids sized newborn to 14. This one-stop shop for moms and dads carries must-have kids clothing, shoes and accessories for easy mix-and-match style.

These two sunglasses for your daughter and son must make them looks cool.

Toddler Girls Faceted Cat Ears Sunglasses

Big Fashion, Little Prices. Pink and Panther for your girl.

Toddler Girls Faceted Cat Ears Sunglasses

Toddler Boys Ombre Sport Wrap Sunglasses

With it on your son's face, how cool, wonderful. Your son must excited about it. Just like Spider-Man.

Toddler Boys Ombre Sport Wrap Sunglasses

Playmobil

With PLAYMOBIL®, children can not only slip into many different roles, but also recreate and experience the world in miniature.

With multiple talents, these cheery figures successfully overcome all kinds of challenges – as knights or pirates in historical scenarios, as construction workers, vets and police officers today, or as secret agents in virtual worlds.

Ice Pirates with Snow Truck

Extra-large balloon wheels, so aggressiveness satisfied your son's brave hearts.

Ice Pirates with Snow Truck

Astrid & Stormfly

Best seller as to out of stock, but you can add reminder and wait to buy.

Astrid & Stormfly

To sum up, it's useful to let your little sweetheart smile with these interesting gifts on the Valentine's Day. And then you can go out with your wife or husband freely and happily. Of course, if you are single, it make sense to give these gifts for your precious friends' kids. Why not prepare it as soon as possible before the Valentine's Day.

Actually, wish you have a nice and romantic Valentine's Day!

31 января 2018 14:16
НАВЕРХ

How to go of Clothing brand 2018?

 

Industrial Ecology, Market Segments, New Retailing, Consumer Upgrades, Rejuvenation, Flash, Cross-border, Supply Chain Change, Channel Revolution, and Community Effects These keywords constitute the 2017 retail business in China.
In the past year, channels and brands made their own efforts and reached consensus on the importance of "positioning" and "customer". In the commercial chain terminal brand, to be the first to perceive changes in the market, iteration fission is the most rapid.
On the one hand, the brand "has more players" and the market concentration is lower than the channel. "Business Network" Earlier there is also the view that companies with operational capacity and financial strength still have many opportunities.
On the other hand, with the increase of specialization, trade barriers are on the rise. Hengqiang strong, the weak out of the market cycle is shortening.
So what is happening on the market in 2018, and what they are going to do. On January 13, at the third annual conference of Fashion Nanhu Hui, we chatted with the heads of some brands.
Planning priorities: big ladies / professional people / shops accounted for 95%
Brand Founded: 1996
ARTIS in the country for more than 20 years, the core customer base 40-50 years old, 60, 70 accounted for a large proportion. The consumer groups of our brands are very mainstream. They are mainly specialized people like teachers, doctors and lawyers. Their social roles Born Shoes Coupons  determine their restrained, intellectual and elegant aesthetic logic.
It is precisely because of the above factors, we are such a large ladies stable, persistent, but the lack of explosive power. ARTIS has always insisted on this brand positioning, our direction is made "China's MaxMara." MaxMara has been a European career women's preferred brand, the development of sixty-seven years is also very stable. Never say that they are the most trendy, the cusp is not MaxMara consumer demand and our core consumer appeal.
Our stage of fashion may be slower than the aesthetic evolution of consumers, but in terms of Chinese brands, the real trend to lead the less serious, even the most fashionable designer brand in China's fashion industry, will often walk in Europe and the United States, Japan and South Korea market.
It's hard to say now what we can create or export our culture to other countries. Only the food culture in China's mainstream culture has gone out, others may have a long way to go. I want to wait until after the 00 grow up to become a mainstream designer, education, contact with the breadth of information and international standards at the same starting line, we have the possibility of their own qualities and cultural things to play better.
Of course, we also see the growth after 80, for this group we launched the new brand ARTISSTYLE two years ago. Compared to ARTIS, ARTISSTYLE a little younger, with a lower price point, but the aesthetic logic and the main brand the same strain. ARTIS may be wearing university presidents, department heads, we hope that young teachers will choose ARTISSTYLE.
In 2018, market segmentation will continue. In the past a brand to adapt to all channels, all shopping malls this situation, after completely non-existent. The project stock market is very large, we will be precise positioning, choose to match our channels, projects.
In terms of channel layout, 70% of department stores, 30% of shopping centers, and the proportion of shopping center channels have an expanding trend. Currently, we have opened more than 160 shops and 95% are self-employed. Our cash flow is more abundant, hoping to obtain first-hand consumer information by means of self-employed, product supply is more timely.
We are still very robust in the Shuang ladies' shuffling process, as our VIP sales contribution is as high as 70%. Last year, our single store performance increased by about 8%.
Clothing brand
Planning priorities: Mature women / brand independent operation ability / Pan-fashion industry ecosystem
Brand Founded: 2006
There are a lot of shopping centers in China but no more than 5 mature ladies. We tried to cooperate 12 shopping centers, only 3 are profitable. I hope more shopping centers to participate in the brand shop goods management, personnel management, event management.
Chinese women actually do not have the ability to operate independently, used to flow in the department store before, and now suddenly gone, do not know what to do. For apparel brands, they should have their ability to gather passengers, powerful VIP support, product promotion capabilities, and garment matching capabilities. In this respect, southern brands are superior to the north, which is why northern brands rarely appear in shopping malls nowadays .
In terms of the overall market, mid- and high-end women's overall performance in 2016 was weak. Since the fourth quarter of 2016, sales of high-end women's terminals have shown signs of recovery and have been extending into 2017.
Langzi's development strategy is cross-category, multi-brand management, to build a pan-fashion industry ecosystem, including fashion clothing, fashion beauty, fashion, the United States, baby products, online brand operators, fashion Internet platform. In this process, we have a principle that through investment, acquisition of quality brands into the areas we will not or not good at, such as medical beauty, cosmetics.
In terms of apparel product strategy, Langzi has developed a series of professional, elegant, Special, business and leisure, living and leisure, fashion and leisure from a brand of ladies. This year will be the layout of fast consumer products, less ladies, this is not good at Ports, will be achieved through mergers and acquisitions.
Planning priorities: girls brand / product channel design planning driven / Pan-90
Brand creation time: 2009
Era has difficulty in any one era, pigs stand on the outlet will fly. Now the environment a bit not so good, but fortunately everyone is back. Commercial start-up period, we say "customer is God", in fact, China's rapid economic development, making money is too easy, we are busy doing products, promotion. In 2017, more and more channels and brands are beginning to really care about consumers.
Consumers are experiencing an update iteration, corresponding to the diversification of consumption. After we pay attention to Pan-90 costumes, these people are looking for something different, "I have my voice," "I've been in this world." They watch movies premiere, play games to play closed beta, this is their "not the same."
Qionglou apparel has three brands: ILOVECHOC, MINICHOC, CHOCLAB. ILOVECHOC is a pioneer, fashion, fashion girl brand. Many times we all say that ILOVECHOC is a tide brand. We do not think we are a tide brand. We just follow the clothes this age provides to the current young people. Currently, ILOVECHOC has opened more than 300 stores in department stores and shopping malls.
MINICHOC is the trend of children's clothing brand, aesthetic logic and ILOVECHOC is the same. MINICHOC has more than 80 stores.
CHOCLAB is a street fashion brand, some products and international IP cooperation, together on sale. Last year, we introduced the AC joint series. In 2018, we got the IP license for the antenna baby. Starting last year, CHOCLAB hatched in the ILOVECHOC store in the form of parent-child clothing, this year will open an independent shop.
The new year, we will also launch a more high-end international buyer collection shop brand.
Qionglou costume was founded in Hangzhou, but we are not the same as traditional costumes. We are a product, channel, design, planning integrated driving company. Our costumes are more emphasis on design, what is the international popular what we provide to you. We are closely follow Paris, Milan Fashion Week, they released that year, we will be the product to market. In the clothing process, printing embroidery is one of our relatively strong section.
Brand Founded: 2012
We have just completed the strategic planning, the core of 2018 key words is "quality and quantity" and "vigorously develop."
Last year we opened more than 60 stores. In 2018, we plan to open 100 shops. On the one hand, this is a market demand. The flying birds and new wines have enjoyed a very good momentum of development. Since last year, we have received many invitations. On the other hand, from the development of Asuka and new sake, their products and teams have been very mature after five years of accumulation.
Channels to sink in the sink, mature brands will follow the influential channels to enter these markets. However, we still choose the channel that suits us. The first and second tier cities and some third tier cities are our key markets.
"Quality" contains two aspects, one is cut off some poor performance of the store, the second is to upgrade the image of the terminal store. There are many pure natural elements in our shop, such as plants and woods. The new image shop, handling techniques will be more artistic, quality sense is better.
In addition to this, there is one more important task this year: to extend the new retail model of birds and new wines to distributors throughout the country. Content-driven retail is a five-year bird's understanding of new retail as it explores new retail. Asuka's "New Retail" model focuses on "users" and focuses on "e-commerce, social networking, experience platform and data platform" to create a scene-based retail-based business operation, content marketing and community operations. Under the brand positioning, follow the natural solar terms and regional geographical features, with "grasslands" as the starting point to create a scene with content-based marketing to attract traffic, using social platforms and communities to manage traffic, and ultimately realize the flow of cash.
Brand has a life cycle, this year will be an old and new year, but also spreads very large.
Brand Founded: 2016
N-one is an international brand designer store brand I founded in 2016. It is very difficult for the store to operate, which is a challenge for me who came from Ya Ying. At the same time, I am also very optimistic about her. Before a piece of clothing is very popular, we wear called popular, now we are not the same as wearing the popular, N-one expression of personalized consumer just to meet the current trend.
We now have 75 shops, in the field of clothing store, we have the number and size of the sales are ****. In 2017, we opened 50 stores, extension shop very fast. In 2018, we will gradually slow down our efforts to shift the scale effect to the quality of our operations. We plan to open 35 of them throughout the year. 2019 we will get up again, because we want to push small n-one, is a more cost-effective sub-line brand.
I have experienced the most difficult period in this industry, probably from 2011 to 2013, crazy copy, vicious competition, discredited fight. In my opinion, the moment is a good era, the market, channels, brands are more and more mature, more specialized. An important feature is that everyone learns about "positioning" and must first understand who you are or who you want to be. Positioning, the late investment will be effective.
One year before N-one was founded, I also established an informal organization called "Fashion · Nanhu Hui", a middle and high-end apparel brand. The birth of this organization is an accident, a friend's feast I invited seven people, but came more than 30 individuals. *** The second party at the edge of Jiaxing South Lake, it was established. The fashion · Nanhu Hui Association came 107 people.
Clothing industry is too difficult, the more difficult it is to open, share, promote each other and grow each other.

Clothing brand 2018 how to go?
Industrial Ecology, Market Segments, New Retailing, Consumer Upgrades, Rejuvenation, Flash, Cross-border, Supply Chain Change, Channel Revolution, and Community Effects These keywords constitute the 2017 retail business in China.
In the past year, channels and brands made their own efforts and reached consensus on the importance of "positioning" and "customer". In the commercial chain terminal brand, to be the first to perceive changes in the market, iteration fission is the most rapid.
On the one hand, the brand "has more players" and the market concentration is lower than the channel. "Business Network" Earlier there is also the view that companies with operational capacity and financial strength still have many opportunities.
On the other hand, with the increase of specialization, trade barriers are on the rise. Hengqiang strong, the weak out of the market cycle is shortening.
So what is happening on the market in 2018, and what they are going to do. On January 13, at the third annual conference of Fashion Nanhu Hui, we chatted with the heads of some brands.
Planning priorities: big ladies / professional people / shops accounted for 95%
Brand Founded: 1996
ARTIS in the country for more than 20 years, the core customer base 40-50 years old, 60, 70 accounted for a large proportion. The consumer groups of our brands are very mainstream. They are mainly specialized people like teachers, doctors and lawyers. Their social roles determine their restrained, intellectual and elegant aesthetic logic.
It is precisely because of the above factors, we are such a large ladies stable, persistent, but the lack of explosive power. ARTIS has always insisted on this brand positioning, our direction is made "China's MaxMara." MaxMara has been a European career women's preferred brand, the development of sixty-seven years is also very stable. Never say that they are the most trendy, the cusp is not MaxMara consumer demand and our core consumer appeal.
Our stage of fashion may be slower than the aesthetic evolution of consumers, but in terms of Chinese brands, the real trend to lead the less serious, even the most fashionable designer brand in China's fashion industry, will often walk in Europe and the United States, Japan and South Korea market.
It's hard to say now what we can create or export our culture to other countries. Only the food culture in China's mainstream culture has gone out, others may have a long way to go. I want to wait until after the 00 grow up to become a mainstream designer, education, contact with the breadth of information and international standards at the same starting line, we have the possibility of their own qualities and cultural things to play better.
Of course, we also see the growth after 80, for this group we launched the new brand ARTISSTYLE two years ago. Compared to ARTIS, ARTISSTYLE a little younger, with a lower price point, but the aesthetic logic and the main brand the same strain. ARTIS may be wearing university presidents, department heads, we hope that young teachers will choose ARTISSTYLE.
In 2018, market segmentation will continue. In the past a brand to adapt to all channels, all shopping malls this situation, after completely non-existent. The project stock market is very large, we will be precise positioning, choose to match our channels, projects.
In terms of channel layout, 70% of department stores, 30% of shopping centers, and the proportion of shopping center channels have an expanding trend. Currently, we have opened more than 160 shops and 95% are self-employed. Our cash flow is more abundant, hoping to obtain first-hand consumer information by means of self-employed, product supply is more timely.
We are still very robust in the Shuang ladies' shuffling process, as our VIP sales contribution is as high as 70%. Last year, our single store performance increased by about 8%.
Clothing brand
Planning priorities: Mature women / brand independent operation ability / Pan-fashion industry ecosystem
Brand Founded: 2006
There are a lot of shopping centers in China but no more than 5 mature ladies. We tried to cooperate 12 shopping centers, only 3 are profitable. I hope more shopping centers to participate in the brand shop goods management, personnel management, event management.
Chinese women actually do not have the ability to operate independently, used to flow in the department store before, and now suddenly gone, do not know what to do. For apparel brands, they should have their ability to gather passengers, powerful VIP support, product promotion capabilities, and garment matching capabilities. In this respect, southern brands are superior to the north, which is why northern brands rarely appear in shopping malls nowadays .
In terms of the overall market, mid- and high-end women's overall performance in 2016 was weak. Since the fourth quarter of 2016, sales of high-end women's terminals have shown signs of recovery and have been extending into 2017.
Langzi's development strategy is cross-category, multi-brand management, to build a pan-fashion industry ecosystem, including fashion clothing, fashion beauty, fashion, the United States, baby products, online brand operators, fashion Internet platform. In this process, we have a principle that through investment, acquisition of quality brands into the areas we will not or not good at, such as medical beauty, cosmetics.
In terms of apparel product strategy, Langzi has developed a series of professional, elegant, Special, business and leisure, living and leisure, fashion and leisure from a brand of ladies. This year will be the layout of fast consumer products, less ladies, this is not good at Ports, will be achieved through mergers and acquisitions.
Planning priorities: girls brand / product channel design planning driven / Pan-90
Brand creation time: 2009
Era has difficulty in any one era, pigs stand on the outlet will fly. Now the environment a bit not so good, but fortunately everyone is back. Commercial start-up period, we say "customer is God", in fact, China's rapid economic development, making money is too easy, we are busy doing products, promotion. In 2017, more and more channels and brands are beginning to really care about consumers.
Consumers are experiencing an update iteration, corresponding to the diversification of consumption. After we pay attention to Pan-90 costumes, these people are looking for something different, "I have my voice," "I've been in this world." They watch movies premiere, play games to play closed beta, this is their "not the same."
Qionglou apparel has three brands: ILOVECHOC, MINICHOC, CHOCLAB. ILOVECHOC is a pioneer, fashion, fashion girl brand. Many times we all say that ILOVECHOC is a tide brand. We do not think we are a tide brand. We just follow the clothes this age provides to the current young people. Currently, ILOVECHOC has opened more than 300 stores in department stores and shopping malls.
MINICHOC is the trend of children's clothing brand, aesthetic logic and ILOVECHOC is the same. MINICHOC has more than 80 stores.
CHOCLAB is a street fashion brand, some products and international IP cooperation, together on sale. Last year, we introduced the AC joint series. In 2018, we got the IP license for the antenna baby. Starting last year, CHOCLAB hatched in the ILOVECHOC store in the form of parent-child clothing, this year will open an independent shop.
The new year, we will also launch a more high-end international buyer collection shop brand.
Qionglou costume was founded in Hangzhou, but we are not the same as traditional costumes. We are a product, channel, design, planning integrated driving company. Our costumes are more emphasis on design, what is the international popular what we provide to you. We are closely follow Paris, Milan Fashion Week, they released that year, we will be the product to market. In the clothing process, printing embroidery is one of our relatively strong section.
Brand Founded: 2012
We have just completed the strategic planning, the core of 2018 key words is "quality and quantity" and "vigorously develop."
Last year we opened more than 60 stores. In 2018, we plan to open 100 shops. On the one hand, this is a market demand. The flying birds and new wines have enjoyed a very good momentum of development. Since last year, we have received many invitations. On the other hand, from the development of Asuka and new sake, their products and teams have been very mature after five years of accumulation.
Channels to sink in the sink, mature brands will follow the influential channels to enter these markets. However, we still choose the channel that suits us. The first and second tier cities and some third tier cities are our key markets.
"Quality" contains two aspects, one is cut off some poor performance of the store, the second is to upgrade the image of the terminal store. There are many pure natural elements in our shop, such as plants and woods. The new image shop, handling techniques will be more artistic, quality sense is better.
In addition to this, there is one more important task this year: to extend the new retail model of birds and new wines to distributors throughout the country. Content-driven retail is a five-year bird's understanding of new retail as it explores new retail. Asuka's "New Retail" model focuses on "users" and focuses on "e-commerce, social networking, experience platform and data platform" to create a scene-based retail-based business operation, content marketing and community operations. Under the brand positioning, follow the natural solar terms and regional geographical features, with "grasslands" as the starting point to create a scene with content-based marketing to attract traffic, using social platforms and communities to manage traffic, and ultimately realize the flow of cash.
Brand has a life cycle, this year will be an old and new year, but also spreads very large.
Brand Founded: 2016
N-one is an international brand designer store brand I founded in 2016. It is very difficult for the store to operate, which is a challenge for me who came from Ya Ying. At the same time, I am also very optimistic about her. Before a piece of clothing is very popular, we wear called popular, now we are not the same as wearing the popular, N-one expression of personalized consumer just to meet the current trend.
We now have 75 shops, in the field of clothing store, we have the number and size of the sales are ****. In 2017, we opened 50 stores, extension shop very fast. In 2018, we will gradually slow down our efforts to shift the scale effect to the quality of our operations. We plan to open 35 of them throughout the year. 2019 we will get up again, because we want to push small n-one, is a more cost-effective sub-line brand.
I have experienced the most difficult period in this industry, probably from 2011 to 2013, crazy copy, vicious competition, discredited fight. In my opinion, the moment is a good era, the market, channels, brands are more and more mature, more specialized. An important Pandahall Coupons feature is that everyone learns about "positioning" and must first understand who you are or who you want to be. Positioning, the late investment will be effective.
One year before N-one was founded, I also established an informal organization called "Fashion · Nanhu Hui", a middle and high-end apparel brand. The birth of this organization is an accident, a friend's feast I invited seven people, but came more than 30 individuals. *** The second party at the edge of Jiaxing South Lake, it was established. The fashion · Nanhu Hui Association came 107 people.
Clothing industry is too difficult, the more difficult it is to open, share, promote each other and grow each other.

18 января 2018 13:12
НАВЕРХ

Tiffany and the world's largest glasses maker Lu Xun ladder card renewal contract

 

Recently, Tiffany announced with the world's largest glasses maker Lu Xun ladder card renewal contract statement. The statement said the cooperation period will continue until 2027, representing Lu Xun ladder card will continue to contract the development of new products Tiffany glasses, manufacturing and some retail operations. In addition, Tiffany is just beginning to expand the non-jewelery business transformation period, Lu Xun ladder card will also provide help.
Tiffany said the art director Reed Krakoff will continue to be responsible for Tiffany glasses product development. The most important strategy for the next step is to develop innovative optical eyeglasses and sunglasses with the help of Lu Xun Tacca to solidify the sound operation of Tiffany's broad product portfolio. Krakoff left Tiffany in July 2016 after leaving to be Coach's creative director in 2013 and is responsible for product design for accessories, homeware and gifts. Last month, his first eyewear line, "Avant Premier," was previewed on a small scale at the Tiffany flagship store on Fifth Avenue in New York and is expected to be on sale next May.
About the renewal with Lu Xun ladder card, Jean-Marc Bellaiche, senior vice president of Tiffany Group, said that the glasses products are now Tiffany's key products, and Lu Xun ladder cards can give them more creative designs. Leonardo Del Vecchio, president of Lu Xun ladder card, said that from the beginning of 10 years ago the two groups have established a cooperative relationship, the next step will be to develop more high-end, extravagant glasses products.
2017 is a turbulent year for Tiffany. Frederic Cumenal, the then chief executive, was evacuated due to poor performance and replaced by Alessandro Bogliolo, former Bulgari executive. High-ranking substitutions to internal instability, and later Qatar suddenly sell off its 1/4 of the equity and let the outside world on Tiffany's capital market image in doubt.
Although the entire jewelery industry is in turmoil over the past two years, according to consulting firm Euromonitor International, Tiffany estimates that the 2016 $ 60 billion jewelry market has shrunk by 6.3% and the downward trend will continue into 2022. In-store sales were down 2% in the second quarter of this year, although store sales rose only 3% from the same period in the third quarter, but store sales remained flat only from last year. Even the new product did not cause too much waves, according to the "Wall Street Journal" data show that in 2016 Tiffany's new jewelry sales less than 10%, and even the first luxury watch series CT60 also accounted for only 1% of sales, . E-commerce channel sales are also more sluggish, accounting for only about 6% of total revenue. Although the third quarter opened seven stores, but also closed the original five stores.
In the face of recession in the jewelry market, Tiffany also introduced many new products. For example, in July with Coty Group, launched the first perfume in 15 years. Caroline Naggier, vice president of Tiffany, said that the brand always insists on the positioning of fine jewelry, the main reason for the introduction of perfume is to expand the size of consumers. Taking advantage of year-end holiday, Tiffany also introduced a new daily necessities series "Everyday Objects", this series has aroused heated discussion among consumers. In addition to silver paper cups, bone china paper cups, silver yarn balls and sterling silver new jewelry boxes sold in China, there are 69 products including household products, recreational toys and office supplies. Mostly made of sterling silver, a few have gold and rose gold versions. The prices of these products maintain the level of luxury, and some even reached tens of thousands of dollars. Regardless of whether it can sell well, Tiffany harvested the topic of these products on the heat, the image in the consumer's mind has been consolidated a lot.
In addition, Tiffany also tried some new marketing tools. In an effort to appeal to millennial consumers, Tiffany is aggressively developing low- to mid-end jewelry lines and in December opened its Blue Box Cafe in the flagship store on Fifth Avenue for brunch and afternoon tea. These pleasing young people's move to Tiffany a good quarter of the performance of the third quarter of this year, sales rose 3% to 976 million.
For the transitional Tiffany, the eyewear market worth up to 90 billion US dollars is an important business growth point, high profit margins and loved by young people. For many luxury brands, Lu Xun ladder card is like glasses business protection. Founded in Milan, Italy Lu Xun ladder card is now the world's largest retail network with one of the glasses brand, located in 130 countries and regions. Is also the world's largest sunglasses company, the market share of 80%. Under its banner, Acting create nearly 40 brands of eyewear product line, it is Tiffany preferred transition partner.

Tiffany and the world's largest glasses maker Lu Xun ladder card renewal contract
Recently, Tiffany announced with the world's largest glasses maker Lu Xun ladder card renewal contract statement. The statement said the cooperation period will continue until 2027, representing Lu Xun ladder card will continue to contract the development of new products Tiffany glasses, manufacturing and some retail operations. In addition, Tiffany is just beginning to expand the non-jewelery business transformation period, Lu Xun ladder card will also provide help.
Tiffany said the art director Reed Krakoff will continue to be responsible for Tiffany glasses product development. The most important strategy for the next step is to develop innovative optical eyeglasses and sunglasses with the help of Lu Xun Tacca to solidify the sound operation of Tiffany's broad product portfolio. Krakoff left Tiffany in July 2016 after leaving to be Coach's creative director in 2013 and is responsible for product design for accessories, homeware and gifts. Last month, his first eyewear line, "Avant Premier," was previewed on a small scale at the Tiffany flagship store on Fifth Avenue in New York and is expected to be on sale next May.
About the renewal with Lu Xun ladder card, Jean-Marc Bellaiche, senior vice president of Tiffany Group, said that the glasses products are now Tiffany's key products, and Lu Xun ladder cards can give them more creative designs. Leonardo Del Vecchio, president of Lu Xun ladder card, said that from the beginning of 10 years ago the two groups have established a cooperative relationship, the next step will be to develop more high-end, extravagant glasses products.
2017 is a turbulent year for Tiffany. Frederic Cumenal, the then chief executive, was evacuated due to poor performance and replaced by Alessandro Bogliolo, former Bulgari executive. High-ranking substitutions to internal instability, and later Qatar suddenly sell off its 1/4 of the equity and let the outside world on Tiffany's capital market image in doubt.
Although the entire jewelery industry is in turmoil over the past two years, according to consulting firm Euromonitor International, Tiffany estimates that the 2016 $ 60 billion jewelry market has shrunk by 6.3% and the downward trend will continue into 2022. In-store sales were down 2% in the second quarter of this year, although store sales rose only 3% from the same period in the third quarter, but store sales remained flat only from last year. Even the new product did not cause too much waves, according to the "Wall Street Journal" data show that in 2016 Tiffany's new jewelry sales less than 10%, and even the first luxury watch series CT60 also accounted for only 1% of sales, . E-commerce channel sales are also more sluggish, accounting for only about 6% of total revenue. Although the third quarter opened seven stores, but also closed the original five stores.
In the face of recession in the jewelry market, Tiffany also introduced many new products. For example, in July with Coty Group, launched the first perfume in 15 years. Caroline Naggier, vice president of Tiffany, said that the brand always insists on the positioning of fine jewelry, the main reason for the introduction of perfume is to expand the size of consumers. Taking advantage of year-end holiday, Tiffany also introduced a new daily necessities series "Everyday Objects", this series has aroused heated discussion among consumers. In addition to silver paper cups, bone china paper cups, silver yarn balls and sterling silver new jewelry boxes sold in China, there are 69 products including household products, recreational toys and office supplies. Mostly made of sterling silver, a few have gold and rose gold versions. The prices of these products maintain the level of luxury, and some even reached tens of thousands of dollars. Regardless of whether it can sell well, Tiffany harvested the topic of these products on the heat, the image in the consumer's mind has been consolidated a lot.
In addition, Tiffany also tried some new marketing tools. In an effort to appeal to millennial consumers, Tiffany is aggressively developing low- to mid-end jewelry lines and in December opened its Blue Box Cafe in the flagship store on Fifth Avenue for brunch and afternoon tea. These pleasing young people's move to Tiffany a good quarter of the performance of the third quarter of this year, sales rose 3% to 976 million.

For the transitional Tiffany, the eyewear market worth up to 90 billion US dollars is an important business growth point, high profit margins and loved by young people. For many luxury brands, Lu Xun ladder card is like glasses business protection. Founded in Milan, Italy Lu Xun ladder card is now the world's largest retail network with one of the glasses brand, located in 130 countries and regions. Is also the world's largest sunglasses company, the market share of 80%. Under its banner, Acting create nearly 40 brands of eyewear product line, it is Tiffany preferred transition partner.

22 декабря 2017 14:33
НАВЕРХ

How About Your Black Friday 2017?

 

Shopping season of Black Friday Into the countdown.What did you buy from Black Friday.Did you buy your want and save big money?
Dacoz is a coupon marketpalce also prepare for the Black Friday.
As Follows are Picked deals.
You will find Clothing,Jewelry & Accessory,Furniture,Office Supply,Online Education,Women's Fashion coupons and deals.
The Brand AmiClubwear,Soufeel,The Mine,Gap EU,Simplilearn,Naked Zebra ,Theia,HealthmateForever,4inkjets and so on all for your black friday.
Four Steps get your black friday cheapest products:
1.Come to Dacoz.com
2.Get to the black friday page
3.Choose your prefer products
4.Get Coupons to the store to buy your products
Take time,Dacoz is new but now supply the cheapest coupons just for your trust!
24 ноября 2017 14:33
НАВЕРХ

What is Dacoz.com?

 

Dacoz.com is a Coupon Marketplace which continue to bring out some coupons, deals & promo codes for the popluar online stores. The latest coupon codes for great discounts will save your money at Dacoz.com.It focus on coupons, promotions and deals of popular online store. And share them with each others.
Dacoz.com Principles
Everyone's time is precious, so, at Dacoz, all coupons, deals and bargins were verified before present to the website. Just like you hate wasting time on meaningless things.Pursue SIMPLICITY, STRAIGHTFORWARDNESS and HIGH EFFICIENCY, this is Code of Conduct.
Go to online coupons site dacoz.com.You will find Jewelry, Watches & Accessories Coupons,Furniture Coupons,Clothing Coupons,Health & Beauty Coupons,Department Store Coupons.
When shopping the internet go to Dacoz.com and find the store that you want to make an order. Almost all of the major stores you can think of are listed. Once you find your store, there may be a valuable coupons to click on to save you even more. Once you click on the link to your store on Dacoz, you will find that you have been directed to the same site that you always use for that store.Then you can buy from the store directly.Please make dacoz.com your search engine today.
Many popular store Amazon,GoDaddy,Naked Zebra,Keetsa,The Mine and so on display on Dacoz.com.You can get the stores coupons and buy your appreciate goods.

Dacoz.com is a Coupon Marketplace which continue to bring out some coupons, deals & promo codes for the popluar online stores. The latest coupon codes for great discounts will save your money at Dacoz.com.It focus on coupons, promotions and deals of popular online store. And share them with each others.
Dacoz.com Principles.Everyone's time is precious, so, at Dacoz, all coupons, deals and bargins were verified before present to the website. Just like you hate wasting time on meaningless things.Pursue SIMPLICITY, STRAIGHTFORWARDNESS and HIGH EFFICIENCY, this is Code of Conduct.
Go to online coupons site dacoz.com.You will find Jewelry, Watches & Accessories Coupons,Furniture Coupons,Clothing Coupons,Health & Beauty Coupons,Department Store Coupons.
When shopping the internet go to Dacoz.com and find the store that you want to make an order. Almost all of the major stores you can think of are listed. Once you find your store, there may be a valuable coupons to click on to save you even more. Once you click on the link to your store on Dacoz, you will find that you have been directed to the same site that you always use for that store.Then you can buy from the store directly.Please make dacoz.com your search engine today.
Many popular store Amazon,GoDaddy,Naked Zebra,Keetsa,The Mine and so on display on Dacoz.com.You can get the stores coupons and buy your appreciate goods.

21 ноября 2017 14:03

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