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Burberry is transforming into a luxury luxury position

 

According to the British fashion media Fashion Network recently reported that British luxury brand Burberry revealed that it has completed the transformation of 14 flagship stores, and plans to implement a new plan to improve the function of the store in more than 50 other major stores, in the promotion of digital tools At the same time of sales, we will carry out a Coupon Codes commodity-led collaborative retail training program to provide better luxury service empowerment for brand teams.
It is understood that the current transformation of 14 flagship stores, Burberry mainly in the architectural aesthetics and visual presentation of the new design, the store exterior wall has launched the brand new TB logo, these stores include the brand in London Regent Street, Bond The flagship store on the street, as well as 57 Street in New York and Cheongdam-dong in Seoul, South Korea. Burberry said the move is part of the group's reshaping strategy to more clearly convey Burberry's transformation into the positioning of top luxury goods.
Shanghai Kerry Center Store is also in the store upgrade plan. The store was re-opened in March this year. According to Burberry WeChat public information, the visual remodeling of the Kerry Center store was inspired by the creative design of the London Regent Street flagship store, designed by Riccardo Tisci, in shades, textures, The material inherits the brand's consistent British aesthetic design philosophy. The overall style is more neutral, elegant and modern, and offers three-layer space display products.
In addition to upgrading some of the stores, Burberry is also frequently closing stores and opening new stores. In the fiscal year 2019 of March 31, 2019, Burberry closed 35 stores worldwide and opened 17 new ones. During the period, Burberry closed four stores in Shanghai Shangjia Center flagship store, K11 boutique, Meilong Town Square children's clothing store and Shanghai Hongqiao International Airport T2 terminal boutique. In June of this year, the Shanghai IAPM shopping mall boutique and the IFC shopping mall boutique of Shanghai Guojin Center were added. In terms of decoration style, the newly established stores are consistent with the upgraded stores.
In fact, Burberry is undergoing brand transformation and positioning adjustment, and store closures and updates are an important part of the transformation. In May 2018, Burberry Group CEO Marco Gobbetti said that in order to clarify the brand positioning, the group will significantly reduce the number of stores affecting the brand wholesale business, some underperforming shopping malls, "shop-in-shops" and away from the high-end luxury consumer community The stores will be closed.
Since 2016, Burberry's development has begun to go downhill, and gradually fell behind in the first echelon of luxury goods. Analysts believe that Burberry must achieve sustained sales growth to return to the starting line. To this end, Burberry began to adjust its strategy, by releasing the new TB logo and the new brand classic totem MONOGRAM, changing the four times a year to a new monthly, through various social media and applications for limited time exclusive sale, etc. The brand is built to be younger. The store's “slimming and reorganization” is also part of it. Burberry also plans to close about 10% of its stores by 38, in order to achieve the goal of saving 120 million pounds by 2020.
Burberry's reform results are currently not showing up in performance. The Group's sales in FY 2019 were 2.72 billion pounds, with almost no growth. In response, Marco Gobbetti said his management team is trying to reposition the brand and find the right place in the luxury retail market to gain new growth momentum.

Burberry is transforming into a luxury luxury position
According to the British fashion media Fashion Network recently reported that British luxury brand Burberry revealed that it has completed the transformation of 14 flagship stores, and plans to implement a new plan to improve the function of the store in more than 50 other major stores, in the promotion of digital tools At the same time of sales, we will carry out a commodity-led collaborative retail training program to provide better luxury service empowerment for brand teams.
It is understood that the current transformation of 14 flagship stores, Burberry mainly in the architectural aesthetics and visual presentation of the new design, the store exterior wall has launched the brand new TB logo, these stores include the brand in London Regent Street, Bond The flagship store on the street, as well as 57 Street in New York and Cheongdam-dong in Seoul, South Korea. Burberry said the move is part of the group's reshaping strategy to more clearly convey Burberry's transformation into the positioning of top luxury goods.
Shanghai Kerry Center Store is also in the store upgrade plan. The store was re-opened in March this year. According to Burberry WeChat public information, the visual remodeling of the Kerry Center store was inspired by the creative design of the London Regent Street flagship store, designed by Riccardo Tisci, in shades, textures, The material inherits the brand's consistent British aesthetic design philosophy. The overall style is more neutral, elegant and modern, and offers three-layer space display products.
In addition to upgrading some of the stores, Burberry is also frequently closing stores and opening new stores. In the fiscal year 2019 of March 31, 2019, Burberry closed 35 stores worldwide and opened 17 new ones. During the period, Burberry closed four stores in Shanghai Shangjia Center flagship store, K11 boutique, Meilong Town Square children's clothing store and Shanghai Hongqiao International Airport T2 terminal boutique. In June of this year, the Shanghai IAPM shopping mall boutique and the IFC shopping mall boutique of Shanghai Guojin Center were added. In terms of decoration style, the newly established stores are consistent with the upgraded stores.
In fact, Burberry is undergoing brand transformation and positioning adjustment, and store closures and updates are an important part of the transformation. In May 2018, Burberry Group CEO Marco Gobbetti said that in order to clarify the brand positioning, the group will significantly reduce the number of stores affecting the brand wholesale business, some underperforming shopping malls, "shop-in-shops" and away from the high-end luxury consumer community The stores will be closed.
Since 2016, Burberry's development has begun to go downhill, and gradually fell behind in the first echelon of luxury goods. Analysts believe that Burberry must achieve sustained sales growth to return to the starting line. To this end, Burberry began to adjust its strategy, by releasing the new TB logo and the new brand classic totem MONOGRAM, changing the four times a year to a new monthly, through various social media and applications for limited time exclusive sale, etc. The brand is built to be younger. The store's “slimming and reorganization” is also part of it. Burberry also plans to close about 10% of its stores by 38, in order to achieve the goal of saving 120 million pounds by 2020.
Burberry's reform results are currently not showing up in performance. The Group's sales in FY 2019 were 2.72 billion pounds, with almost no growth. In response, Marco Gobbetti said his management team is trying to reposition the brand and find the right place in the luxury retail market to gain new growth momentum.

12 июля 2019 12:28
НАВЕРХ

The noble bird re-raises "return to the main business"

 

The VIPs released the announcement of the "2018 Annual General Meeting of Shareholders Meeting". The above materials show that the VIP bird will hold a general meeting of shareholders on June 26, and will adjust the medium and long-term strategic plan to "return to the main business" at the meeting. At the same time, the company will also Adjust the business plan as "under the 2018 performance loss, we will strive to turn losses into profit in 2019."
In fact, returning to the main business is also a helpless move by the noble birds after experiencing the tried and tested 2018. The bird said in the Promo Codes announcement: 2018 is the most tried-and-tested year in the company's development history. The cost of social financing has risen sharply, and the high interest expenses continue to dilute the company's profits.
The decline in market risk appetite has greatly reduced the financing scale of the overall private enterprises. The noble birds benefited from the state's support for private enterprise policies and local government support. Although the difficulties faced have eased, there are still a small number of financial institutions that are lending, pressure-selling or demanding. The credit conditions were increased; the VIPs were unable to obtain new financing in the capital market, and the original mid-ticket, short-term and overseas debt financing schemes could not be implemented.
At the same time, as the downstream VIP brand dealer customers as small and medium-sized private enterprises, in recent years, they have suffered from difficulties in financing and financing, and the use rate of some dealers has decreased, which has led to a slowdown in the upgrade of the VIP bird terminal stores, and the decline in the turnover rate of goods. The implementation of the company's VIP bird brand business policy, some dealers also took the initiative to propose transfer channels or join other brands to the company's decision, the company's dependence on the wholesale sales model of dealers gradually emerged.
For the specific measures of “returning to the main business”, the VIP bird disclosed in the announcement that the bird’s ability to operate in the traditional sports shoes and apparel industry was consolidated, and at the same time, he actively embraced the Internet and took the opportunity of Jingdong’s strategic cooperation to strengthen cooperation with the Internet e-commerce platform. We will vigorously promote multi-brand efficient operation mode including new brands; strengthen brand operation, become a brand of expensive birds, increase the investment and promotion of AND1 and PRINCE brands, and strive to introduce new international brands and enhance brand premium capabilities to enter In the mid-to-high-end market, we strive to expand the VIP bird into a multi-brand, multi-market, multi-channel sporting goods company.
As for the decline in the turnover rate of goods, the bird said that in the future, it will adjust the comprehensive capabilities of “retail operations”, share the inventory of the group, increase the circulation rate of goods, and integrate the “retail-commodity” integrated operation mode.

The noble bird re-raises "return to the main business"
The VIPs released the announcement of the "2018 Annual General Meeting of Shareholders Meeting". The above materials show that the VIP bird will hold a general meeting of shareholders on June 26, and will adjust the medium and long-term strategic plan to "return to the main business" at the meeting. At the same time, the company will also Adjust the business plan as "under the 2018 performance loss, we will strive to turn losses into profit in 2019."
In fact, returning to the main business is also a helpless move by the noble birds after experiencing the tried and tested 2018. The bird said in the announcement: 2018 is the most tried-and-tested year in the company's development history. The cost of social financing has risen sharply, and the high interest expenses continue to dilute the company's profits.
The decline in market risk appetite has greatly reduced the financing scale of the overall private enterprises. The noble birds benefited from the state's support for private enterprise policies and local government support. Although the difficulties faced have eased, there are still a small number of financial institutions that are lending, pressure-selling or demanding. The credit conditions were increased; the VIPs were unable to obtain new financing in the capital market, and the original mid-ticket, short-term and overseas debt financing schemes could not be implemented.
At the same time, as the downstream VIP brand dealer customers as small and medium-sized private enterprises, in recent years, they have suffered from difficulties in financing and financing, and the use rate of some dealers has decreased, which has led to a slowdown in the upgrade of the VIP bird terminal stores, and the decline in the turnover rate of goods. The implementation of the company's VIP bird brand business policy, some dealers also took the initiative to propose transfer channels or join other brands to the company's decision, the company's dependence on the wholesale sales model of dealers gradually emerged.
For the specific measures of “returning to the main business”, the VIP bird disclosed in the announcement that the bird’s ability to operate in the traditional sports shoes and apparel industry was consolidated, and at the same time, he actively embraced the Internet and took the opportunity of Jingdong’s strategic cooperation to strengthen cooperation with the Internet e-commerce platform. We will vigorously promote multi-brand efficient operation mode including new brands; strengthen brand operation, become a brand of expensive birds, increase the investment and promotion of AND1 and PRINCE brands, and strive to introduce new international brands and enhance brand premium capabilities to enter In the mid-to-high-end market, we strive to expand the VIP bird into a multi-brand, multi-market, multi-channel sporting goods company.
As for the decline in the turnover rate of goods, the bird said that in the future, it will adjust the comprehensive capabilities of “retail operations”, share the inventory of the group, increase the circulation rate of goods, and integrate the “retail-commodity” integrated operation mode.

21 июня 2019 12:01
НАВЕРХ

Prada Also Joined the Drop Mode

 

Luxury brands have begun to adopt the drop-style new style from the street fashion brand, the most recent one is Prada.
In 2018, Prada re-launched the sports line Prada Linea Rossa in the 1990s. On May 22nd, the first batch of the line opened an online store, but not on their own official website, but on the street trend website Highsnobiety .
The so-called drop mode refers to the sale of Zaful Coupon Code only a small number of single items at a time, with a short sales period and a small number. This sales model was originally determined by the cost structure and audience size of street brands, but after being taken away by luxury brands, More has become a limited hunger marketing. The first thing to do is Burberry. From October 2018, every month on the 17th, it sells items on Instagram, WeChat and other channels. Sometimes it sells just a baseball bat.
Due to the limited number of items, the drop-type offering needs to choose the right new channel. According to the official website's release information, Prada's sports branch will not appear in various physical retail channels and buyers until September. This online store that appears on Highsnobiety is the first launch. For each other, such cooperation is the first time.
Highsnobiety was originally a trend blog created by Swiss David Fischer in Berlin in 2005. Up to now, this website for making music, art, fashion and cultural content has more than 9 million unique visits per month, and in 2018 Raised the first round of $8.5 million in financing, which will be used to develop content for the branded customers, the event business, and the new e-commerce sector.
The home page of the Highsnobiety Shop is different from the e-commerce that you usually see, more like a calendar. The unreleased release series has been mosaic. A few days before the release of Prada Linea Rossa, a Banner ad showing a countdown has been hanging on top of the trend media site.
In the meantime, the contents of Prada also appeared on the website, the origin of the brand and the hip-hop community, the internal cruise of the brand Italian factory, the oral video of the designers talking about inspiration, these edited stories (soft wide) Flood them before the user actually buys them.
David Fischer is currently interviewing everywhere to promote their new business. He said to The drum and BoF that they will keep the e-commerce team and the brand cooperation team isolated. "We don't want e-commerce revenues to erode advertising revenue. And we want to make sure that we have only the best products in the world."
If you care about the price, the price of a pair of socks in the Prada line is $210. Fischer said that they were able to convince Prada to become the first partner of the e-commerce business because luxury brands now want to reach young male consumers. “We can provide them with this closed loop, not only talking about their products, but also providing them with sales channels.”
Luxury brands are now having difficulty finding the right space, or losing the ability to tell the story of their products in the digital world. Drop-style new just changed the way to sell clothes, and further cooperation with vertical media seems to be a more convenient option.
The only problem is that the media – or the future of the selected e-commerce itself – has control over taste. After selling dozens of hoodies and jackets for a dozen brands, can luxury brands claim to be scarce?

Prada also joined the drop mode
Luxury brands have begun to adopt the drop-style new style from the street fashion brand, the most recent one is Prada.
In 2018, Prada re-launched the sports line Prada Linea Rossa in the 1990s. On May 22nd, the first batch of the line opened an online store, but not on their own official website, but on the street trend website Highsnobiety .
The so-called drop mode refers to the sale of only a small number of single items at a time, with a short sales period and a small number. This sales model was originally determined by the cost structure and audience size of street brands, but after being taken away by luxury brands, More has become a limited hunger marketing. The first thing to do is Burberry. From October 2018, every month on the 17th, it sells items on Instagram, WeChat and other channels. Sometimes it sells just a baseball bat.
Due to the limited number of items, the drop-type offering needs to choose the right new channel. According to the official website's release information, Prada's sports branch will not appear in various physical retail channels and buyers until September. This online store that appears on Highsnobiety is the first launch. For each other, such cooperation is the first time.
Highsnobiety was originally a trend blog created by Swiss David Fischer in Berlin in 2005. Up to now, this website for making music, art, fashion and cultural content has more than 9 million unique visits per month, and in 2018 Raised the first round of $8.5 million in financing, which will be used to develop content for the branded customers, the event business, and the new e-commerce sector.
The home page of the Highsnobiety Shop is different from the e-commerce that you usually see, more like a calendar. The unreleased release series has been mosaic. A few days before the release of Prada Linea Rossa, a Banner ad showing a countdown has been hanging on top of the trend media site.
In the meantime, the contents of Prada also appeared on the website, the origin of the brand and the hip-hop community, the internal cruise of the brand Italian factory, the oral video of the designers talking about inspiration, these edited stories (soft wide) Flood them before the user actually buys them.
David Fischer is currently interviewing everywhere to promote their new business. He said to The drum and BoF that they will keep the e-commerce team and the brand cooperation team isolated. "We don't want e-commerce revenues to erode advertising revenue. And we want to make sure that we have only the best products in the world."
If you care about the price, the price of a pair of socks in the Prada line is $210. Fischer said that they were able to convince Prada to become the first partner of the e-commerce business because luxury brands now want to reach young male consumers. “We can provide them with this closed loop, not only talking about their products, but also providing them with sales channels.”
Luxury brands are now having difficulty finding the right space, or losing the ability to tell the story of their products in the digital world. Drop-style new just changed the way to sell clothes, and further cooperation with vertical media seems to be a more convenient option.
The only problem is that the media – or the future of the selected e-commerce itself – has control over taste. After selling dozens of hoodies and jackets for a dozen brands, can luxury brands claim to be scarce?

29 мая 2019 13:34
НАВЕРХ

PUMA and SOPHIA WEBSTER reproduce the 80s neon

 

The world-renowned sports brand PUMA and the internationally renowned British designer Sophia Webster launched the 2019 spring and summer co-branded series, which created a number of amazing shoes and clothing items for women. This season, Sophia draws Coupons inspiration from the fitness equipment of the 80s and her passion for dance. The new collection fully demonstrates Sophia's unique interpretation of the power and charm of women and their own.
British fashion and accessories designer Sophia Webster is known for its sleek fashion. This season, she has continued her unique aesthetic concept, combining feminine design with exquisite interpretation. In this new season's joint series created with PUMA, Sophia incorporates her iconic design into PUMA's unique sporty silhouette by using the new logo, bold prints and 80s-style contrast elements. Among them. A mix of bright fluorescent colors and soft pastels adds a touch of fresh, fun to the classic PUMA shoes.
Sophia's signature feminine style is presented on a variety of PUMA classics including Suede, Muse, CALI and Thunder. From the classic CALI SOPHIA WEBSTER shoes, the bright upper is matched with the same color mesh lining, and the leather tongue and the bright patent leather heel cover make the shoes become the brave and confident girls. The second choice. The Thunder SOPHIA WEBSTER shoe is an avant-garde running shoe model with a smooth neoprene vamp and a knit collar at the ankle for a sock-like fit. The pleated trim on the elastic band of the forefoot is inspired by the Baroque motif. The translucent rubber sole is combined with a midsole with a contrasting speckled pattern, and the metal trim is embedded in the heel to complement the thick sole. Suede SOPHIA WEBSTER shoes are decorated with bright flashing elements to embellish the entire upper with hidden prints and glossy laces. Muse SOPHIA WEBSTER shoes are embroidered with PUMA logo to enhance the overall texture. The floral straps cover the body and heel, which is fashionable and feminine.
In order to match the different styles of shoes, this season's joint series also launched a wide range of clothing items, including T-shirts, round neck sweaters, jackets and tights and shorts. The clothing part of the co-branded collection features a new brand logo design that brings new creative elements. In addition, there is an upgraded version of the classic two-piece upgraded version in the Spring/Summer 2018 series. The new model is designed with a mesh structure and a pair of short tops inspired by dance training clothes.

PUMA and SOPHIA WEBSTER reproduce the 80s neon
The world-renowned sports brand PUMA and the internationally renowned British designer Sophia Webster launched the 2019 spring and summer co-branded series, which created a number of amazing shoes and clothing items for women. This season, Sophia draws inspiration from the fitness equipment of the 80s and her passion for dance. The new collection fully demonstrates Sophia's unique interpretation of the power and charm of women and their own.
British fashion and accessories designer Sophia Webster is known for its sleek fashion. This season, she has continued her unique aesthetic concept, combining feminine design with exquisite interpretation. In this new season's joint series created with PUMA, Sophia incorporates her iconic design into PUMA's unique sporty silhouette by using the new logo, bold prints and 80s-style contrast elements. Among them. A mix of bright fluorescent colors and soft pastels adds a touch of fresh, fun to the classic PUMA shoes.
Sophia's signature feminine style is presented on a variety of PUMA classics including Suede, Muse, CALI and Thunder. From the classic CALI SOPHIA WEBSTER shoes, the bright upper is matched with the same color mesh lining, and the leather tongue and the bright patent leather heel cover make the shoes become the brave and confident girls. The second choice. The Thunder SOPHIA WEBSTER shoe is an avant-garde running shoe model with a smooth neoprene vamp and a knit collar at the ankle for a sock-like fit. The pleated trim on the elastic band of the forefoot is inspired by the Baroque motif. The translucent rubber sole is combined with a midsole with a contrasting speckled pattern, and the metal trim is embedded in the heel to complement the thick sole. Suede SOPHIA WEBSTER shoes are decorated with bright flashing elements to embellish the entire upper with hidden prints and glossy laces. Muse SOPHIA WEBSTER shoes are embroidered with PUMA logo to enhance the overall texture. The floral straps cover the body and heel, which is fashionable and feminine.
In order to match the different styles of shoes, this season's joint series also launched a wide range of clothing items, including T-shirts, round neck sweaters, jackets and tights and shorts. The clothing part of the co-branded collection features a new brand logo design that brings new creative elements. In addition, there is an upgraded version of the classic two-piece upgraded version in the Spring/Summer 2018 series. The new model is designed with a mesh structure and a pair of short tops inspired by dance training clothes.

15 мая 2019 12:39
НАВЕРХ

Danish footwear brand ECCO has a record high last year

 

The Danish footwear brand ECCO (Chinese name ECCO) recently released its 2018 financial report. In 2018, despite the tough retail environment, ECCO achieved double sales and profit growth, which not only exceeded the Group's expectations, but also created a new high in the history of the brand's 55-year history. Among them, the Chinese market has Promo Codes contributed a lot, especially online channels, with sales increasing by as much as 44%.
In 2018, ECCO sales increased by 2.6% year-on-year to 1.309 billion euros, profit before interest, taxes, depreciation and amortization increased by 7.4% to 259 million euros, pre-tax profit increased by 9.2% to 201 million euros, an increase of 11.7% at comparable exchange rates. . At the comparable exchange rate, the Group's sales of all categories increased. Among them, footwear sales increased by 5%, accessories increased by 5.8%, and leather goods increased by 6.5%. Sales of the Group's retail and e-commerce businesses increased by 14%, and e-commerce sales increased by 36% at comparable exchange rates.
In terms of regions, the Group's sales in North America and Asia Pacific increased. At comparable exchange rates, the North American market grew by 12.6%, and all sales channels achieved sales growth, with e-commerce business growing 25% year-on-year. The Asia Pacific region has benefited from its expansion strategy and achieved 9.7% sales growth at comparable exchange rates. Greater China continued to expand its retail footprint by opening new stores and taking over more retail networks. Sales at the comparable exchange rate increased sales by 11%, and online channel sales in the Chinese mainland market increased by 44%. Sales in the Asian market outside Greater China increased by 6.1% on a comparable exchange rate, mainly driven by new store opening and same-store growth in major markets such as Korea, Japan and Singapore. Sales in Europe fell by 3.1%.
Group CEO Steen Borgholm said in the earnings report that the global political crisis of 2018 was a disadvantage for global companies such as ECCO. However, ECCO managed to achieve the best annual results so far. Global trade and commerce are becoming more unpredictable, and this trend will continue, with macroeconomic development expected to slow in 2019. The global retail industry is focused on redefining the brand and being closer to the market, while also struggling with the current highly-selling retail environment. As the proportion of digital channels in market share increases, the pace of industry consolidation will continue.
In 2018, ECCO sales and profit growth set a record for the group's 55-year history. Last year, the Group's innovative EXOSTRIKE series and ECCO BIOM Hybrid 3 resonated with customers.
ECCO currently has 21,300 employees and 2,250 stores in 99 countries and regions around the world. The huge system makes the group no longer flexible in starting a business, but this does not mean stagnation. In 2018, the Group invested more in digitization in product design, management and sales, and laid out an omni-channel retail network. This also proves that this is the way consumers want to shop. Throughout 2018, the Group saw positive developments in its strategy and operations, including successful product launches, an efficient and reliable supply chain, and strong growth in the Asian and North American markets.
Steen Borgholm said that in 2019, the group will continue to play a strategic advantage and remain successful and achieve sustainable and healthy growth in the coming years.
25 апреля 2019 12:19
НАВЕРХ

I.T Group Ushered in the Year

 

Once upon a time, Hong Kong was the window for China to accept trend information, and the I.T Group was the representative.
Thirty years ago, the IT Group was only a small 200-square-meter store in Causeway Bay, Hong Kong. From the sale of “parallel imports” to the first barrel of Dacoz gold, it has grown to become one of the largest fashion retail stores in Hong Kong. . Ta stands in the clothing retail industry with more than 300 international brands and a number of its own brands, and has become a fashion “sacred place” for fashion chasers and many stars.
However, with the weak retail industry in Hong Kong, the acceptance of new things by Chinese consumers has surged, and the trend of business has begun to move from the edge of niche to the center.
Can the expansion of the I.T Group's territory in mainland China bloom like Hong Kong? The brand aging problem that every company will encounter after a long period of operation, can I.T Group adapt to market changes through new attempts?
Sinking in the second and third tier cities in the Mainland
In 2002, the I.T Group began to rush out of Hong Kong to locate the Chinese mainland market. Ta opened the first flagship store outside Hong Kong in Shanghai Xintiandi, opening a window for mainland young people to understand foreign trends. Three years later, the I.T Group was listed on the Hong Kong Stock Exchange in 2005.
Around the millennium, the development of the fashion industry in the Mainland has shown a situation of polarization. On the one hand, it is a luxury brand with high prices, and on the other hand, there is no quality and cheap brand.
IT, a natural group that has its own "Hong Kong-style trend", opened up the mainland market at that time, and introduced a large number of brands at one time with the help of the "buy shop" model: most of the fashion brands operated by "Big IT" come from masterpieces from all over the world. "Small it" is mainly based on the sale of European, Japanese and Korean youth trends. This way of doing business provides another direction in the development of polarization.
Hundreds of overseas brands and private brands have once allowed I.T Group to play different brand portfolio stores to quickly occupy the mainland market.
However, in recent years, the rapid development of fast fashion and light luxury brands has also squeezed the living space of the I.T Group in the Mainland to a certain extent. In the past few years, the IT group, which has always been the "best city, the best shopping mall, the best location" as the principle of opening a store, has already encountered bottlenecks in the first-tier cities such as Beijing, Guangzhou and Shenzhen. The saturated market has forced it to sink. Go to the second and third tier cities in the Mainland to find development opportunities.
At present, I.T Group has more than 500 direct retail stores across the country, covering more than 30 first- and second-tier cities. From the big data statistics of the winners, in the newly opened shopping malls of 50,000 square meters and above in 19 cities under the national key monitoring, IT Group's own brands “Big IT” and “Little IT” have 19 stores and 34 stores respectively. .
In addition, in order to adapt to the development of new domestic retail trends, IT Group is still making some new attempts: “Little IT” launched five different concept stores, including blue block, red room, green gallery, pink podium and yellow yard, which are integrated into fashion apparel. Elements such as daily necessities, footwear accessories, theme areas, and art installations are trying to create a sense of freshness for consumers.
What is needed is not discounted goods, but "new" and "tidal"
In fact, the development and expansion of the I.T Group in the mainland has also been cold. Especially in the past four or five years ago, the concept of the shop in the mainland is still in the cultivation stage, and the trend culture is in a small situation in the Mainland. Coupled with the impact of e-commerce and RMB exchange rate fluctuations, the situation of I.T Group was once pessimistic and its performance fell sharply.
However, this situation ushered in a turnaround at the end of 2014. This was first of all thanks to the emergence of trendy brands such as Vetements and OFF-WHITE. In particular, OFF-WHITE quickly became popular in Europe and America after its establishment in 2014. The I.T Group seized the market by cleverly playing the domestic and international trend “time difference”. In December of the same year, it became the OFF-WHITE China regional partner, helping the brand to open stores in Beijing, Shanghai, Tianjin and Xi'an.
In addition, in February 2018, I.T Beijing Market, co-founded by I.T Group and Kawakubo's Dover Street Market, was renamed Dover Street Market Beijing and officially became the world's fifth largest member of the Dover Street Market family.
Both parties perform their duties, daily operations are managed by I.T Group, and planning and creativity are handled by Dover Street Market. At the end of the same year, the fashion brand NAYOUNG Na, created by female star Xie Na, will also officially enter the I.T Group.
In addition to the agency brand, the I.T Group still focuses most of its 11 brands on izzue, b+ab, 5cm, etc., which contribute about 60% of sales each year. Shen Jiawei said that the group's target consumers are not cheap, they want new and ever-changing things.
In order to improve the speed of product renewal of its own brands and reduce the discount rate of goods, I.T Group also tried to adjust the supply chain system to reduce the design and production cycle of products from the previous six months to about three months.
Whether introducing new brands that match the young consumer base or adjusting the supply chain, I.T Group is concentrating on capturing the young consumer base.
In order to cater to the market, make multiple attempts
In addition to opening different store types and introducing new trendy brands, I.T Group is still making some new attempts to adapt to changes in the domestic market.
1. Find Wu Yifan as the spokesperson
The explosion of “Hip-Hop in China” in 2017 also boosted the trend culture into the mainstream of the business. Wu Yifan wore the show, which directly stimulated the demand for trendy clothing by young people in mainland China. In view of this, the I.T Group decided in the same year to appoint Wu Yifan as the first spokesperson since the establishment of the group.
2. Accelerate the promotion of e-commerce business
With the increasingly perfect e-commerce environment in the mainland market, I.T Group, which has always been the main line, is also actively expanding its online business. At present, the Group has established multiple platforms in the form of single-brand and multi-brand online stores in Tmall, and has established cooperative relationships with other online wholesalers in the Mainland. In 2017, the Group launched its official e-commerce platform, ITeSHOP, to further expand its market layout and open up online and offline channels as never before, extending the I.T Group to the entire mainland.
3, launched the glasses concept store NEITH and neith
In September 2018, I.T Group announced the official launch of the newly established eyewear concept store NEITH and Neith, which sells branded glasses from around the world. In November of the same year, the first NEITH also settled in the first floor of Galeries Lafayette in Shanghai. The I.T Group plans to launch a single store this year, with the intention of opening 10 to 20 independent stores within three years. The location is biased towards the selection of clothing stores under the I.T Group.
I.T Group's development of new business this time is in line with the positioning of the big I.T and small i.t. According to the plan, NEITH is positioned at the high end, and the neith is more popular. It also provides glasses for luxury brands such as Gucci, and also collects more eye-wearing brands to cover different groups of customers already owned by the group.
  to sum up:
What the I.T Group is facing is a fashion industry that has already accelerated its overall speed. The future development in the Mainland is still unknown.
The group turned its attention to second- and third-tier cities. Although compared to first-tier cities, local consumers face relatively few options. However, its income level and consumption level are limited. How to maintain brand tone, product cost performance and acceptance while the channel sinks is the key.
With the increasingly attractive form of designer brand collection stores, domestic platforms or brands such as YOHO! and Jiangnan Cloth have begun to diversify their business through brand and category combination to enhance their market share in the designer brand apparel industry. And influence.
Faced with the fiercely competitive fashion industry in the Mainland and young consumers who are more and more critical about personalization, how to achieve a balance between commercialization and differentiation has become a challenge for the I.T Group.

I.T Group ushered in the year
Once upon a time, Hong Kong was the window for China to accept trend information, and the I.T Group was the representative.
Thirty years ago, the IT Group was only a small 200-square-meter store in Causeway Bay, Hong Kong. From the sale of “parallel imports” to the first barrel of gold, it has grown to become one of the largest fashion retail stores in Hong Kong. . Ta stands in the clothing retail industry with more than 300 international brands and a number of its own brands, and has become a fashion “sacred place” for fashion chasers and many stars.
However, with the weak retail industry in Hong Kong, the acceptance of new things by Chinese consumers has surged, and the trend of business has begun to move from the edge of niche to the center.
Can the expansion of the I.T Group's territory in mainland China bloom like Hong Kong? The brand aging problem that every company will encounter after a long period of operation, can I.T Group adapt to market changes through new attempts?
Sinking in the second and third tier cities in the Mainland
In 2002, the I.T Group began to rush out of Hong Kong to locate the Chinese mainland market. Ta opened the first flagship store outside Hong Kong in Shanghai Xintiandi, opening a window for mainland young people to understand foreign trends. Three years later, the I.T Group was listed on the Hong Kong Stock Exchange in 2005.
Around the millennium, the development of the fashion industry in the Mainland has shown a situation of polarization. On the one hand, it is a luxury brand with high prices, and on the other hand, there is no quality and cheap brand.
IT, a natural group that has its own "Hong Kong-style trend", opened up the mainland market at that time, and introduced a large number of brands at one time with the help of the "buy shop" model: most of the fashion brands operated by "Big IT" come from masterpieces from all over the world. "Small it" is mainly based on the sale of European, Japanese and Korean youth trends. This way of doing business provides another direction in the development of polarization.
Hundreds of overseas brands and private brands have once allowed I.T Group to play different brand portfolio stores to quickly occupy the mainland market.
However, in recent years, the rapid development of fast fashion and light luxury brands has also squeezed the living space of the I.T Group in the Mainland to a certain extent. In the past few years, the IT group, which has always been the "best city, the best shopping mall, the best location" as the principle of opening a store, has already encountered bottlenecks in the first-tier cities such as Beijing, Guangzhou and Shenzhen. The saturated market has forced it to sink. Go to the second and third tier cities in the Mainland to find development opportunities.
At present, I.T Group has more than 500 direct retail stores across the country, covering more than 30 first- and second-tier cities. From the big data statistics of the winners, in the newly opened shopping malls of 50,000 square meters and above in 19 cities under the national key monitoring, IT Group's own brands “Big IT” and “Little IT” have 19 stores and 34 stores respectively. .
In addition, in order to adapt to the development of new domestic retail trends, IT Group is still making some new attempts: “Little IT” launched five different concept stores, including blue block, red room, green gallery, pink podium and yellow yard, which are integrated into fashion apparel. Elements such as daily necessities, footwear accessories, theme areas, and art installations are trying to create a sense of freshness for consumers.
What is needed is not discounted goods, but "new" and "tidal"
In fact, the development and expansion of the I.T Group in the mainland has also been cold. Especially in the past four or five years ago, the concept of the shop in the mainland is still in the cultivation stage, and the trend culture is in a small situation in the Mainland. Coupled with the impact of e-commerce and RMB exchange rate fluctuations, the situation of I.T Group was once pessimistic and its performance fell sharply.
However, this situation ushered in a turnaround at the end of 2014. This was first of all thanks to the emergence of trendy brands such as Vetements and OFF-WHITE. In particular, OFF-WHITE quickly became popular in Europe and America after its establishment in 2014. The I.T Group seized the market by cleverly playing the domestic and international trend “time difference”. In December of the same year, it became the OFF-WHITE China regional partner, helping the brand to open stores in Beijing, Shanghai, Tianjin and Xi'an.
In addition, in February 2018, I.T Beijing Market, co-founded by I.T Group and Kawakubo's Dover Street Market, was renamed Dover Street Market Beijing and officially became the world's fifth largest member of the Dover Street Market family.
Both parties perform their duties, daily operations are managed by I.T Group, and planning and creativity are handled by Dover Street Market. At the end of the same year, the fashion brand NAYOUNG Na, created by female star Xie Na, will also officially enter the I.T Group.
In addition to the agency brand, the I.T Group still focuses most of its 11 brands on izzue, b+ab, 5cm, etc., which contribute about 60% of sales each year. Shen Jiawei said that the group's target consumers are not cheap, they want new and ever-changing things.
In order to improve the speed of product renewal of its own brands and reduce the discount rate of goods, I.T Group also tried to adjust the supply chain system to reduce the design and production cycle of products from the previous six months to about three months.
Whether introducing new brands that match the young consumer base or adjusting the supply chain, I.T Group is concentrating on capturing the young consumer base.
In order to cater to the market, make multiple attempts
In addition to opening different store types and introducing new trendy brands, I.T Group is still making some new attempts to adapt to changes in the domestic market.
1. Find Wu Yifan as the spokesperson
The explosion of “Hip-Hop in China” in 2017 also boosted the trend culture into the mainstream of the business. Wu Yifan wore the show, which directly stimulated the demand for trendy clothing by young people in mainland China. In view of this, the I.T Group decided in the same year to appoint Wu Yifan as the first spokesperson since the establishment of the group.
2. Accelerate the promotion of e-commerce business
With the increasingly perfect e-commerce environment in the mainland market, I.T Group, which has always been the main line, is also actively expanding its online business. At present, the Group has established multiple platforms in the form of single-brand and multi-brand online stores in Tmall, and has established cooperative relationships with other online wholesalers in the Mainland. In 2017, the Group launched its official e-commerce platform, ITeSHOP, to further expand its market layout and open up online and offline channels as never before, extending the I.T Group to the entire mainland.
3, launched the glasses concept store NEITH and neith
In September 2018, I.T Group announced the official launch of the newly established eyewear concept store NEITH and Neith, which sells branded glasses from around the world. In November of the same year, the first NEITH also settled in the first floor of Galeries Lafayette in Shanghai. The I.T Group plans to launch a single store this year, with the intention of opening 10 to 20 independent stores within three years. The location is biased towards the selection of clothing stores under the I.T Group.
I.T Group's development of new business this time is in line with the positioning of the big I.T and small i.t. According to the plan, NEITH is positioned at the high end, and the neith is more popular. It also provides glasses for luxury brands such as Gucci, and also collects more eye-wearing brands to cover different groups of customers already owned by the group.
  to sum up:
What the I.T Group is facing is a fashion industry that has already accelerated its overall speed. The future development in the Mainland is still unknown.
The group turned its attention to second- and third-tier cities. Although compared to first-tier cities, local consumers face relatively few options. However, its income level and consumption level are limited. How to maintain brand tone, product cost performance and acceptance while the channel sinks is the key.
With the increasingly attractive form of designer brand collection stores, domestic platforms or brands such as YOHO! and Jiangnan Cloth have begun to diversify their business through brand and category combination to enhance their market share in the designer brand apparel industry. And influence.
Faced with the fiercely competitive fashion industry in the Mainland and young consumers who are more and more critical about personalization, how to achieve a balance between commercialization and differentiation has become a challenge for the I.T Group.

09 апреля 2019 12:32
НАВЕРХ

SKECHERS sells 19 million pairs of shoes in China

 

The United States is the most developed market in the world's sporting goods industry, where many internationally renowned sports brands including Nike, An Dema, Reebok and so on have been born. Which can be regarded as the industry's dark horse can be said to be SKECHERS (SKECHERS), this American brand is mainly targeted at casual sports shoes, as early as a few years ago, it surpassed Adidas with a market share of 5%, becoming the second only to Nike in the Coupons for Shoes US market. The second largest footwear brand.
In 2019, SKECHERS released its latest performance report, with global sales reaching US$4.6 billion, a year-on-year increase of 11.5%, a record high. The performance in the Chinese market was outstanding, with sales reaching RMB 14.1 billion, a year-on-year increase of 36%, and more than 19 million pairs of shoes were sold. As of the end of last year, they had 2,998 self-owned retail stores and third-party stores worldwide, including more than 2,600 stores in Greater China.
According to public information, the interpretation of the name of SKECHERS is derived from the Southern California proverb, meaning “the young man who can't sit still”, representing the young people who pursue fashion and individuality. After more than 20 years of experience, the company started out as a tooling boots. Its unique design has been sought after by young people. It has become the second largest footwear brand in the United States, the largest fitness footwear brand in the United States, and the United States. A big children's shoes brand and so on.
The brand's strategy is not unusual, unlike the traditional sports brands Nike, Adidas, Anderma, which focus on sports professionalism and the use of high-tech products. SKECHERS is more about pursuing the comfort and shape of shoes. It launches more than 80 new shoes every year, and its style is very rich. Sales in the field of casual sports shoes exceeded Nike Adi.
As the most important market of SKECHERS, Greater China has been cultivating for more than ten years. In the same year, it cooperated with Luen Thai Group to develop the market and with its strong channel capabilities, it was able to develop rapidly. In the past ten years, the main products such as “Panda Shoes” and casual fitness shoes have helped the brand to achieve great success in sports and life, and have created a good brand image.
At the spring trade fair last year, they announced their first 10 years of development in China. Their total retail sales grew by 73% on average. In recent years, the global e-commerce market has continued to develop, which has brought some impact on physical retail. Last year, about 30% of SKECHER's annual sales of 14.1 billion yuan in the Chinese market came from online sales, and the performance was very bright.
In 2019, SKECHERS opened its largest brand store in Shenyang, with an overall area of nearly 3,000 square meters. The entire store was divided into a number of exclusive product areas, stylish atmosphere design and modern product display. Make the visual effects more intuitive and versatile, fully satisfying the consumer's one-stop shopping experience. In a fiercely competitive environment, major sports brands have upgraded their own brand stores to further enhance their own advantages.
In the face of product diversity, SKECHER believes that this is both a challenge for the brand and its most distinctive competitiveness. The SKECHER brand positioning is sports and leisure. It not only provides a product for consumers but also tells the brand DNA. Whether it is a consumer with any life pursuit, work nature or hobbies, it can be integrated into the life of consumers. Among them, this is the biggest advantage of the brand. It is reported that this year they decided to sink the store's focus to second- and third-tier cities.

SKECHERS sells 19 million pairs of shoes in China
The United States is the most developed market in the world's sporting goods industry, where many internationally renowned sports brands including Nike, An Dema, Reebok and so on have been born. Which can be regarded as the industry's dark horse can be said to be SKECHERS (SKECHERS), this American brand is mainly targeted at casual sports shoes, as early as a few years ago, it surpassed Adidas with a market share of 5%, becoming the second only to Nike in the US market. The second largest footwear brand.
In 2019, SKECHERS released its latest performance report, with global sales reaching US$4.6 billion, a year-on-year increase of 11.5%, a record high. The performance in the Chinese market was outstanding, with sales reaching RMB 14.1 billion, a year-on-year increase of 36%, and more than 19 million pairs of shoes were sold. As of the end of last year, they had 2,998 self-owned retail stores and third-party stores worldwide, including more than 2,600 stores in Greater China.
According to public information, the interpretation of the name of SKECHERS is derived from the Southern California proverb, meaning “the young man who can't sit still”, representing the young people who pursue fashion and individuality. After more than 20 years of experience, the company started out as a tooling boots. Its unique design has been sought after by young people. It has become the second largest footwear brand in the United States, the largest fitness footwear brand in the United States, and the United States. A big children's shoes brand and so on.
The brand's strategy is not unusual, unlike the traditional sports brands Nike, Adidas, Anderma, which focus on sports professionalism and the use of high-tech products. SKECHERS is more about pursuing the comfort and shape of shoes. It launches more than 80 new shoes every year, and its style is very rich. Sales in the field of casual sports shoes exceeded Nike Adi.
As the most important market of SKECHERS, Greater China has been cultivating for more than ten years. In the same year, it cooperated with Luen Thai Group to develop the market and with its strong channel capabilities, it was able to develop rapidly. In the past ten years, the main products such as “Panda Shoes” and casual fitness shoes have helped the brand to achieve great success in sports and life, and have created a good brand image.
At the spring trade fair last year, they announced their first 10 years of development in China. Their total retail sales grew by 73% on average. In recent years, the global e-commerce market has continued to develop, which has brought some impact on physical retail. Last year, about 30% of SKECHER's annual sales of 14.1 billion yuan in the Chinese market came from online sales, and the performance was very bright.
In 2019, SKECHERS opened its largest brand store in Shenyang, with an overall area of nearly 3,000 square meters. The entire store was divided into a number of exclusive product areas, stylish atmosphere design and modern product display. Make the visual effects more intuitive and versatile, fully satisfying the consumer's one-stop shopping experience. In a fiercely competitive environment, major sports brands have upgraded their own brand stores to further enhance their own advantages.
In the face of product diversity, SKECHER believes that this is both a challenge for the brand and its most distinctive competitiveness. The SKECHER brand positioning is sports and leisure. It not only provides a product for consumers but also tells the brand DNA. Whether it is a consumer with any life pursuit, work nature or hobbies, it can be integrated into the life of consumers. Among them, this is the biggest advantage of the brand. It is reported that this year they decided to sink the store's focus to second- and third-tier cities.

29 марта 2019 12:03
НАВЕРХ

Jacquemus made a bag at Paris Fashion Week

 

What was the hottest topic at this Paris Fashion Week? Before the Chancellor's farewell show, the most topical topic was the super mini bag Le Mini Chiquito, which was launched by the French brand Jacquemus on the opening night.
When the models on the show were hooked with their fingers, or with a disproportionate strap carrying these mini-packs on the show, those pictures Dacoz quickly spread across the Internet. Because those packages are so small that they are incredible.
According to Jacquemus's official introduction, Le Mini Chiquito is only about 10cm × 6cm (this is the size of the handle, the actual bag height seems to be less than 5cm). It is a miniature version of the classic Jacquemus bag Le Sac Chiquito, small and small, and a hot stamped J logo.
I don't know if it is really appreciated or with a spoon, and many fashion media have given this bag a very positive evaluation. For example, the fashion magazine "Dazed" said that although Jacquemus made the bag small to the point of ridiculous, "we like them very much!"
And Elle magazine turned it into "New It Bag." However, after quenching the calm, they seriously thought about it. It seems that only the AirPod headphones can be installed in this bag.
Don't be nervous about these people who don't know what to think about. Actually, people who are questioning...More.
The private rationalist "Guardian" seriously thought about this, the small bag can not put down credit cards, mobile phones, keys. In the case of a hard fortress, a piece of chewing gum and some rolled up paper money are probably okay.
“Is this a ring bag or something?” Jacquemus’s Instagram page is also full of questions about Le Mini Chiquito.
In fact, over the years, Jacquemus has been making bags smaller and smaller, and this fashion week has finally reached a peak. In the face of everyone's doubts, Jacquemus maintains a cold attitude like a good luxury brand. However, in view of the fact that the fashion industry deliberately attaches more and more products to the product meme attribute, at least it can be judged behind the launch of this Le Mini Chiquito, there must be a topic and traffic demand - after all, this brand has used one last year. The oversized straw hat triggers the operation of the topic.
The netizens didn't let everyone down. In a few days, the meme around Le Mini Chiquito became popular on the Internet.
The new Jacquemus package is really crazy. @mannynotfound took out the microscope and finally got a glimpse of this bag.
@jil_slander I think that this bag must be carefully crafted with tweezers.
@GabyMalone thinks that this package is enough, just to put down all your savings!
Of course, there are also friends who are more mean, such as @LailliMirza. If anyone buys this bag and costs more than 1 pound, it is definitely pitted.
In a group of meme, it was soon discovered that Jacquemus also had an official look at the watch, combining last year's popular straw hat with this year's mini bag. But follow the source and take a closer look. This picture was originally a photo that was uploaded when the straw hat was launched last summer. The bags in the photo are actually a lot bigger than this fashion week. Come, everyone expand their imagination, narrow down the bag in the heart, and then share the fashionable atmosphere.

Jacquemus made a bag at Paris Fashion Week
What was the hottest topic at this Paris Fashion Week? Before the Chancellor's farewell show, the most topical topic was the super mini bag Le Mini Chiquito, which was launched by the French brand Jacquemus on the opening night.
When the models on the show were hooked with their fingers, or with a disproportionate strap carrying these mini-packs on the show, those pictures quickly spread across the Internet. Because those packages are so small that they are incredible.
According to Jacquemus's official introduction, Le Mini Chiquito is only about 10cm × 6cm (this is the size of the handle, the actual bag height seems to be less than 5cm). It is a miniature version of the classic Jacquemus bag Le Sac Chiquito, small and small, and a hot stamped J logo.
I don't know if it is really appreciated or with a spoon, and many fashion media have given this bag a very positive evaluation. For example, the fashion magazine "Dazed" said that although Jacquemus made the bag small to the point of ridiculous, "we like them very much!"
And Elle magazine turned it into "New It Bag." However, after quenching the calm, they seriously thought about it. It seems that only the AirPod headphones can be installed in this bag.
Don't be nervous about these people who don't know what to think about. Actually, people who are questioning...More.
The private rationalist "Guardian" seriously thought about this, the small bag can not put down credit cards, mobile phones, keys. In the case of a hard fortress, a piece of chewing gum and some rolled up paper money are probably okay.
“Is this a ring bag or something?” Jacquemus’s Instagram page is also full of questions about Le Mini Chiquito.
In fact, over the years, Jacquemus has been making bags smaller and smaller, and this fashion week has finally reached a peak. In the face of everyone's doubts, Jacquemus maintains a cold attitude like a good luxury brand. However, in view of the fact that the fashion industry deliberately attaches more and more products to the product meme attribute, at least it can be judged behind the launch of this Le Mini Chiquito, there must be a topic and traffic demand - after all, this brand has used one last year. The oversized straw hat triggers the operation of the topic.
The netizens didn't let everyone down. In a few days, the meme around Le Mini Chiquito became popular on the Internet.
The new Jacquemus package is really crazy. @mannynotfound took out the microscope and finally got a glimpse of this bag.
@jil_slander I think that this bag must be carefully crafted with tweezers.
@GabyMalone thinks that this package is enough, just to put down all your savings!
Of course, there are also friends who are more mean, such as @LailliMirza. If anyone buys this bag and costs more than 1 pound, it is definitely pitted.
In a group of meme, it was soon discovered that Jacquemus also had an official look at the watch, combining last year's popular straw hat with this year's mini bag. But follow the source and take a closer look. This picture was originally a photo that was uploaded when the straw hat was launched last summer. The bags in the photo are actually a lot bigger than this fashion week. Come, everyone expand their imagination, narrow down the bag in the heart, and then share the fashionable atmosphere.

07 марта 2019 12:52
НАВЕРХ

Anta Black Technology Under the Short Track

 

When it comes to the Winter Olympics competition, the most exciting game for the audience, short track speed skating is one of them. The short track speed Footaction Promotion Codes skating athletes competed on the ice rink. In the end, the flashing speed of the flashlight is often only between a few millimeters. There are many factors that determine the success or failure. In this, the short track speed skating athletes A jersey plays an important role. This issue of [Winter Startup] will show you the Anta Black Technology hidden under the short track shirt!
The clock dialed back to February 22, 2018. Chinese short-track speed skating player Wu Dajing took the absolute advantage for the Chinese sports delegation to win the gold medal at the PyeongChang Winter Olympics, along with Wu Dajing standing at the top of the PyeongChang Winter Olympics. The podium also includes the short track speed skating competition suit “Lei Star” independently developed by the national brand Anta.
"Thunder" represents the speed, strength and speed, and the combination of short track speed skating can be said to complement each other. This "ISPO Global Design Award" won the world-recognized and praised competitions designed and produced by Anta. It is the world's lightest and most breathable speed skating competition. The material uses a special yarn (Dyneema) that is 15 times stronger than the steel wire, which is 30% lighter than nylon. It breaks through the weight of traditional cutting materials, poor elasticity, no color and other limitations, and the cutting resistance is greater than the ISU standard.
The previous short-track speed skating clothing only applied partial cutting-proof materials in the key artery of the human body, and it adopts double-layer structure, but Anta's newly developed short-track speed skating competition suit is on the fabric, design and layout. Both have made huge breakthroughs. It not only provides comprehensive protection against cutting, but also protects the athlete's body. It only uses a single layer of fabric to reduce the weight of the garment. 3D draping reduces the resistance to exercise and helps the athletes to play better.
The black-tech "Thunder Star" in the eyes of the short track speed skating world champion Han Tianyu means more. The danger of short track speed skating competition is self-evident. Sharp ice skates are a huge threat to high-speed taxiing athletes, and the new cutting-proof materials of "Thunder Star" give athletes great protection. "The Thunder Star is for me, just like my comrades-in-arms, close and tacit, and with the help of me, while giving me protection, I feel safe."
At the same time, the design of the Thunder Star is also ingenious, becoming a bright sight on the Pyeongchang Winter Olympics. The design concept of "Thunder Star" is derived from the Chinese five-star red flag element. Combining the concept of speed sensation in the short-track speed skating movement, it adopts the linear art of the five-star, and uses the bronzing process to make the five-star more shining, so that it is on the field. The lights are even more dazzling.
As the official partner of the Beijing 2022 Winter Olympics and the Winter Paralympic Games, the national brand Anta has always made unremitting efforts on the Chinese ice and snow sports and ice and snow industry. In the ANTA Sports Science Laboratory, countless big data information and test samples show the importance of sports equipment to sports. Anta develops and manufactures sports equipment that is more suitable for the general public through data analysis of competitive sports. Under the escort of Black Technology, Anta is looking forward to being able to help China's Winter Olympics again and shine in the 2022 Winter Olympics.
22 января 2019 13:51
НАВЕРХ

2019 Where Will the Fashion Industry Go?

 

It was originally thought that there was no new round of global financial crisis in 2018, and the fashion industry could develop steadily. However, the global situation in the past year has been obvious to all. The Sino-US trade war, the Brexit, the Italian debt crisis, the French yellow vest movement, the German political turmoil...
The original harmonious globalization pattern was blocked by the high walls of various nationalisms, and social media has completely docked our food and Dacoz clothing. In this situation, the fashion industry is destined to enter a new stage of development.
Looking back, many people have been missing the 1980s and 1990s. Fashion designers represented by Alexander McQueen, John Galliano, and Tom Ford have been competing with their talented works on the T stage. Their identity is like this. Superstars generally shine.
After the disintegration of the Soviet Union in 1991, the Cold War immediately ended. Since then, the US-led free trade has been attacked across the globe. When China joined the WTO in 2001, the global free trade integration pattern has gradually improved. With the rapid changes in mass communication methods, especially after the Internet began to spread around the world in the millennium, fashion brands quickly expanded their global visibility with the power of capital and technology. Since then, fashion has truly become a common topic in the world.
After the global financial crisis in 2008, globalization fashion entered an inflection point. After that, emerging market countries led by China became the growth ground of the fashion industry. Ten years later, when time came to 2019, in a post-global era that was shackled by nationalism and social media, where would the fashion industry go?
01 consumption landscape
What are the common characteristics of fashion brands and designers who have been popular in recent years, from Vetements to Gucci to Virgil Abloh?
The elements that appear in their costumes are basically borrowed/approached. The creators and wearers do not need any maverick declarations and gestures to make themselves behave very personally, because the elements that are familiar to them are interpreted. There is a new era of self-explanatory significance. As for the meaning itself is vulgar, or cool, it does not matter, because the reinterpreted behavior is the meaning itself.
As a result, more and more brands have embarked on this path – by borrowing/appropriating a set of well-known elements, shaping a rationalized contemporary concept, interpreting a popular and entertaining image, and ultimately harvesting a happy consumer landscape.
This logic is not new, but more and more in recent years, giving people a sense of appreciation that everyone is borrowing/appropriating. To some extent, this situation is the result of consumption counterattacks.
As we all know, fashion consumption is driven by the fashion trend. In the past, a genius idea of fashion designers can trigger a wave of fashion through the division of labor in the industry system. Today, social media, where everyone participates, makes traffic the number one factor in fashion trends.
As a result, advocating innovation is very out of place, the only difference is the level of borrowing/appropriation.
The actual case is in sight.
On December 5th, 2018, Chanel held the 2019 early autumn fashion show at the Metropolitan Museum of Art in New York. The show was held at the Temple of Tanjung, and Lafayette Karl Lagerfeld borrowed the ancient Egyptian legacy to create a classic image of Chanel.
Chanel is still the Chanel, and the heavy ancient Egyptian legacy is just a foil, which is the borrowing/appropriation height that any younger designer can't match. It's no wonder that Lafayette Karl Lagerfeld is very proud of the interview with New York magazine after the show. It is said that fashion designers have revived old brands in recent years, some of them are not good, and he is more fortunate. The boss has always let him do what he wants.
If you look back at the fashion show that Chanel has launched in the past, you can see that Lafayette has a deep insight into the era. He feeds people's thoughts about the times to the show and internalizes them into the brand image. 
Not everyone can be as skilled as Lafayette. A more direct and effective way is to borrow/approach a cultural symbol with a wide range of recognition.
On November 27, 2018, Dior Men held the 2019 early autumn show in Tokyo, Japan. Designer Kim Jones commissioned Japanese art master Hajime Sorayama to create a huge metal robot sculpture in the center of the T-stage. Metallized clothing, as well as cherry blossom patterns, give a sense of deja vu.
As early as 2003, Louis Vuitton, led by Marc Jacobs, and the Japanese art master Murakami, combined the classic cartoon characters created by the artist with the cherry blossom pattern and the LV embossed letters, and applied them to the handbags. Fifteen years later, Kim Jones was selected by the LVMH Group from Louis Vuitton to Dior Men, almost a re-appreciation.
Surreal romanticism in Japanese pop culture has been a common memory of generations from generation to generation in the 1980s. Kim Jones, born in 1979, grew up in the 1980s and 1990s. It is the time when Japanese design and Japanese culture are popular all over the world. It is not difficult to explain that he can introduce it into the new shape of Dior Men so well and finally transform. For real consumption.
This logic is also applicable to the new Celine and the new Burberry.
The new Celine's first season work by Hedi Slimane was seen as a reinvention of his previous work during Dior Homme and YSL. The new Burberry selection led by Riccardo Tisci and the Vivian Westwood collaboration also evoke memories of the iconic punk spirit of Xipo.
It also works on Calvin Klein and Raf Simons.
Raf Simons's new American dream for Calvin Klein is as far-fetched as the framework of the American gold rush in the mid-19th century, combined with the work of some niche artists, to make the public feel empathy. Coupled with the precarious status of the United States as a parent of the world, it is not enough to support the effective export of the American dream on a global scale. Therefore, in the face of a strong European brand, the same price of clothing, naturally not Calvin Klein was consumed, and eventually the two sides broke down at the end of last year.
There is also Prada, which does not take the usual path. The brand soul character MiuMiuccia Prada borrows/appropriates more complicated. She internalizes interdisciplinary languages such as art, architecture, film and literature into brand genes and builds a strong brand. Cultural magnetic field.
It is not difficult to see that fashion brands borrow / misappropriate some symbols with common memory, through the holding of large-scale promotional activities, such as fashion shows, art exhibitions, or the launch of cross-border joint series, capsule series, the purpose is to maintain their high prices. At the same time, the label can make its own image have a wide range of popular cultural attributes like Disney and Coca-Cola, and eventually attract more people to join the consumer army.
Having said that, looking back at China's local fashion brands, it is not difficult to find that the 2018 red-hot brands such as Peacebird and Li Ning are insightful or misunderstood and have shaped and shaped the consumption landscape of the post-global era.
02 value update
In 2018, there were two big rumors in the fashion industry. First, Karl Lagerfeld was retired from Chanel numerous times. Second, the American version of VOGUE editor Anna Wintour was sent away many times.
Although the brands they have worked on have been smashed, the public is concerned about them. It’s not that the people who eat melons are not too big, but because of the alliance of fashion brands and fashion magazines, if they lack the two souls. Whether there is still a need to exist.
Over the past few decades, Karl Lagerfeld and Anna Wintour have gathered the best talents and business resources in the fashion industry. They are the existence of spiritual leaders and mascots in the business. The past has always involved the direction of the industry.
Social media has caused the original value system to fall apart. Nowadays, traffic data is driving the trend of the fashion industry. Authority has become meaningless, and data has become the authority of the new era. As a result, the community of destiny built between fashion brands and fashion media has reached a more pragmatic stage of value identification.
Looking at the larger dimension, in the post-global era, fashion brands that have consistently copied and advertised the global context in the world, facing the high nationalism of each regional market, also need to show a more pragmatic attitude in value identification. 
As far as the Chinese market is concerned, from special ambassadors to wholesale ambassadors, after the precipitation of time, the 2018 traffic game has come to an end. European and American fashion brands urgently need to explore a unique Chinese local value identification system in 2019, not just Just treat China as a simple consumer market.
Obviously, the Spring Festival in 2019 is a big test. The various theme items and related promotion activities of the Year of the Pig have come out one after another, and we can see the degree of intention of each brand for the Chinese market.
Recently, the Burberry 2019 Chinese New Year Lunar New Year advertising image has been controversial, which has highlighted many value contradictions.
Inviting Zhao Wei and Zhou Dongyu to appear as two star-rated stars, Burberry can not be said to not pay attention to the Chinese market, but the image of the two in the blockbuster is seriously distorted, another family photo, not only the photo background is unacceptable, the family Membership is also confusing.
In theory, how to shoot a large film, how to deal with it in the later stage, the brand has its own plans, it does not matter that others are pointing, and may have foreseen various negative evaluations in advance.
The reaction of eating the melons and the masses can't stand it, and naturally ignore it before, and now it has become a hot topic of public discussion, and the situation becomes complicated. To put it simply, this is the difference between the aesthetic differences and cognition of the two sides. From a complex point of view, although the negative topic has traffic and attention, it will also affect the brand image and sales of single products, how to choose and test the mind.
On the other hand, value recognition is also reflected in the universal values. For now, the biggest problem in the fashion industry is overcapacity: Nearly 3/5 of the world's garments are produced and will enter incinerators or landfills within one year; more than 8% of global greenhouse gas emissions come from clothing and Footwear industry; about 20% to 25% of the world's chemical compounds are used in the textile industry.
Therefore, a new round of value renewal is needed between fashion and environmental protection and humanitarianism.
In the past few years, in order to attract young people - the attention of the global fashion consumer main force, several brands have announced the abandonment of natural fur, which is the value update of the fashion industry from the inside.
For example, Chanel announced the abandonment of natural fur last year, followed by the 2019 early autumn fashion collection, the biggest attraction is fake fur. The effect of alligators and pythons in some show styles is made of artificial leather and even has a scaly glitter effect.
It can be seen that the value update is not a pretense, but a real measure that is not a false one, and it is related to the details of fashion consumption.
03 data nuggets
Fashion brands have figured out the consumer psychology and value orientation from the consumer side. Is it possible to go all the way and go forward? Of course, it is necessary to use scientific methods for data screening and analysis.
For example, economic data has a lot to do with the pricing strategy of the fashion brand and the location of the store.
Prada Group owner Patrizio Bertelli has publicly stated that the Asian financial turmoil in 1998 caused his company to lose one-third of its revenue in Asia, but the Japanese market's income just offset. Because Japan is a developed country, Japanese people used to travel abroad for tourism. After the economic recession, the number of people who traveled abroad decreased, and consumption stayed in the country.
This economic data-based consumption logic has been staged in many regional markets. One of the references is that VOGUE magazine has chosen to launch a new issue in a certain country or region.
E-commerce is also an excellent window. In 2018, the attitudes of major brands towards e-commerce have changed a lot. There are more and more fashion brands queued to Tmall and build e-commerce. Chanel has invested in Farfetch, a well-known fashion e-commerce platform. Kaiyun Group announced that it will be in 2020. Before setting up a self-operated e-commerce.
From the perspective of traditional retail, this is a new round of channel warfare for fashion brands in the Internet field. From a technical point of view, this is the beginning of a new round of data warfare.
Because there is a fact in front of you, each family is making a fuss about retail, who controls the business line long enough, and who will win in the future will be bigger. Social media, e-commerce, and mobile payments have revolutionized retail-related transactions, transportation, communications, and payments, and are based on data interaction, mutual optimization, and even the most critical design and innovation.
To put it simply, the fashion industry, which has always been driven by products, will gradually shift to data-driven. This is actually a concept of an industrial Internet. For the traditional fashion industry, it takes a long time to go through every link through network means and data mining.
But there is no doubt that the data is new oil, new gold mines, who can take the lead, who can win in the future.

2019 Where will the fashion industry go?


It was originally thought that there was no new round of global financial crisis in 2018, and the fashion industry could develop steadily. However, the global situation in the past year has been obvious to all. The Sino-US trade war, the Brexit, the Italian debt crisis, the French yellow vest movement, the German political turmoil...
The original harmonious globalization pattern was blocked by the high walls of various nationalisms, and social media has completely docked our food and clothing. In this situation, the fashion industry is destined to enter a new stage of development.


Looking back, many people have been missing the 1980s and 1990s. Fashion designers represented by Alexander McQueen, John Galliano, and Tom Ford have been competing with their talented works on the T stage. Their identity is like this. Superstars generally shine.


After the disintegration of the Soviet Union in 1991, the Cold War immediately ended. Since then, the US-led free trade has been attacked across the globe. When China joined the WTO in 2001, the global free trade integration pattern has gradually improved. With the rapid changes in mass communication methods, especially after the Internet began to spread around the world in the millennium, fashion brands quickly expanded their global visibility with the power of capital and technology. Since then, fashion has truly become a common topic in the world.


After the global financial crisis in 2008, globalization fashion entered an inflection point. After that, emerging market countries led by China became the growth ground of the fashion industry. Ten years later, when time came to 2019, in a post-global era that was shackled by nationalism and social media, where would the fashion industry go?


01 consumption landscape


What are the common characteristics of fashion brands and designers who have been popular in recent years, from Vetements to Gucci to Virgil Abloh?


The elements that appear in their costumes are basically borrowed/approached. The creators and wearers do not need any maverick declarations and gestures to make themselves behave very personally, because the elements that are familiar to them are interpreted. There is a new era of self-explanatory significance. As for the meaning itself is vulgar, or cool, it does not matter, because the reinterpreted behavior is the meaning itself.


As a result, more and more brands have embarked on this path – by borrowing/appropriating a set of well-known elements, shaping a rationalized contemporary concept, interpreting a popular and entertaining image, and ultimately harvesting a happy consumer landscape.


This logic is not new, but more and more in recent years, giving people a sense of appreciation that everyone is borrowing/appropriating. To some extent, this situation is the result of consumption counterattacks.
As we all know, fashion consumption is driven by the fashion trend. In the past, a genius idea of fashion designers can trigger a wave of fashion through the division of labor in the industry system. Today, social media, where everyone participates, makes traffic the number one factor in fashion trends.


As a result, advocating innovation is very out of place, the only difference is the level of borrowing/appropriation.
The actual case is in sight.


On December 5th, 2018, Chanel held the 2019 early autumn fashion show at the Metropolitan Museum of Art in New York. The show was held at the Temple of Tanjung, and Lafayette Karl Lagerfeld borrowed the ancient Egyptian legacy to create a classic image of Chanel.


Chanel is still the Chanel, and the heavy ancient Egyptian legacy is just a foil, which is the borrowing/appropriation height that any younger designer can't match. It's no wonder that Lafayette Karl Lagerfeld is very proud of the interview with New York magazine after the show. It is said that fashion designers have revived old brands in recent years, some of them are not good, and he is more fortunate. The boss has always let him do what he wants.
If you look back at the fashion show that Chanel has launched in the past, you can see that Lafayette has a deep insight into the era. He feeds people's thoughts about the times to the show and internalizes them into the brand image. .
Not everyone can be as skilled as Lafayette. A more direct and effective way is to borrow/approach a cultural symbol with a wide range of recognition.
On November 27, 2018, Dior Men held the 2019 early autumn show in Tokyo, Japan. Designer Kim Jones commissioned Japanese art master Hajime Sorayama to create a huge metal robot sculpture in the center of the T-stage. Metallized clothing, as well as cherry blossom patterns, give a sense of deja vu.
As early as 2003, Louis Vuitton, led by Marc Jacobs, and the Japanese art master Murakami, combined the classic cartoon characters created by the artist with the cherry blossom pattern and the LV embossed letters, and applied them to the handbags. Fifteen years later, Kim Jones was selected by the LVMH Group from Louis Vuitton to Dior Men, almost a re-appreciation.


Surreal romanticism in Japanese pop culture has been a common memory of generations from generation to generation in the 1980s. Kim Jones, born in 1979, grew up in the 1980s and 1990s. It is the time when Japanese design and Japanese culture are popular all over the world. It is not difficult to explain that he can introduce it into the new shape of Dior Men so well and finally transform. For real consumption.


This logic is also applicable to the new Celine and the new Burberry.


The new Celine's first season work by Hedi Slimane was seen as a reinvention of his previous work during Dior Homme and YSL. The new Burberry selection led by Riccardo Tisci and the Vivian Westwood collaboration also evoke memories of the iconic punk spirit of Xipo.


It also works on Calvin Klein and Raf Simons.


Raf Simons's new American dream for Calvin Klein is as far-fetched as the framework of the American gold rush in the mid-19th century, combined with the work of some niche artists, to make the public feel empathy. Coupled with the precarious status of the United States as a parent of the world, it is not enough to support the effective export of the American dream on a global scale. Therefore, in the face of a strong European brand, the same price of clothing, naturally not Calvin Klein was consumed, and eventually the two sides broke down at the end of last year.
There is also Prada, which does not take the usual path. The brand soul character MiuMiuccia Prada borrows/appropriates more complicated. She internalizes interdisciplinary languages such as art, architecture, film and literature into brand genes and builds a strong brand. Cultural magnetic field.
It is not difficult to see that fashion brands borrow / misappropriate some symbols with common memory, through the holding of large-scale promotional activities, such as fashion shows, art exhibitions, or the launch of cross-border joint series, capsule series, the purpose is to maintain their high prices. At the same time, the label can make its own image have a wide range of popular cultural attributes like Disney and Coca-Cola, and eventually attract more people to join the consumer army.
Having said that, looking back at China's local fashion brands, it is not difficult to find that the 2018 red-hot brands such as Peacebird and Li Ning are insightful or misunderstood and have shaped and shaped the consumption landscape of the post-global era.
02 value update
In 2018, there were two big rumors in the fashion industry. First, Karl Lagerfeld was retired from Chanel numerous times. Second, the American version of VOGUE editor Anna Wintour was sent away many times.
Although the brands they have worked on have been smashed, the public is concerned about them. It’s not that the people who eat melons are not too big, but because of the alliance of fashion brands and fashion magazines, if they lack the two souls. Whether there is still a need to exist.
Over the past few decades, Karl Lagerfeld and Anna Wintour have gathered the best talents and business resources in the fashion industry. They are the existence of spiritual leaders and mascots in the business. The past has always involved the direction of the industry.
Social media has caused the original value system to fall apart. Nowadays, traffic data is driving the trend of the fashion industry. Authority has become meaningless, and data has become the authority of the new era. As a result, the community of destiny built between fashion brands and fashion media has reached a more pragmatic stage of value identification.
Looking at the larger dimension, in the post-global era, fashion brands that have consistently copied and advertised the global context in the world, facing the high nationalism of each regional market, also need to show a more pragmatic attitude in value identification. .
As far as the Chinese market is concerned, from special ambassadors to wholesale ambassadors, after the precipitation of time, the 2018 traffic game has come to an end. European and American fashion brands urgently need to explore a unique Chinese local value identification system in 2019, not just Just treat China as a simple consumer market.
Obviously, the Spring Festival in 2019 is a big test. The various theme items and related promotion activities of the Year of the Pig have come out one after another, and we can see the degree of intention of each brand for the Chinese market.
Recently, the Burberry 2019 Chinese New Year Lunar New Year advertising image has been controversial, which has highlighted many value contradictions.
Inviting Zhao Wei and Zhou Dongyu to appear as two star-rated stars, Burberry can not be said to not pay attention to the Chinese market, but the image of the two in the blockbuster is seriously distorted, another family photo, not only the photo background is unacceptable, the family Membership is also confusing.
In theory, how to shoot a large film, how to deal with it in the later stage, the brand has its own plans, it does not matter that others are pointing, and may have foreseen various negative evaluations in advance.
The reaction of eating the melons and the masses can't stand it, and naturally ignore it before, and now it has become a hot topic of public discussion, and the situation becomes complicated. To put it simply, this is the difference between the aesthetic differences and cognition of the two sides. From a complex point of view, although the negative topic has traffic and attention, it will also affect the brand image and sales of single products, how to choose and test the mind.
On the other hand, value recognition is also reflected in the universal values. For now, the biggest problem in the fashion industry is overcapacity: Nearly 3/5 of the world's garments are produced and will enter incinerators or landfills within one year; more than 8% of global greenhouse gas emissions come from clothing and Footwear industry; about 20% to 25% of the world's chemical compounds are used in the textile industry.
Therefore, a new round of value renewal is needed between fashion and environmental protection and humanitarianism.
In the past few years, in order to attract young people - the attention of the global fashion consumer main force, several brands have announced the abandonment of natural fur, which is the value update of the fashion industry from the inside.
For example, Chanel announced the abandonment of natural fur last year, followed by the 2019 early autumn fashion collection, the biggest attraction is fake fur. The effect of alligators and pythons in some show styles is made of artificial leather and even has a scaly glitter effect.
It can be seen that the value update is not a pretense, but a real measure that is not a false one, and it is related to the details of fashion consumption.
03 data nuggets
Fashion brands have figured out the consumer psychology and value orientation from the consumer side. Is it possible to go all the way and go forward? Of course, it is necessary to use scientific methods for data screening and analysis.
For example, economic data has a lot to do with the pricing strategy of the fashion brand and the location of the store.
Prada Group owner Patrizio Bertelli has publicly stated that the Asian financial turmoil in 1998 caused his company to lose one-third of its revenue in Asia, but the Japanese market's income just offset. Because Japan is a developed country, Japanese people used to travel abroad for tourism. After the economic recession, the number of people who traveled abroad decreased, and consumption stayed in the country.


This economic data-based consumption logic has been staged in many regional markets. One of the references is that VOGUE magazine has chosen to launch a new issue in a certain country or region.


E-commerce is also an excellent window. In 2018, the attitudes of major brands towards e-commerce have changed a lot. There are more and more fashion brands queued to Tmall and build e-commerce. Chanel has invested in Farfetch, a well-known fashion e-commerce platform. Kaiyun Group announced that it will be in 2020. Before setting up a self-operated e-commerce.


From the perspective of traditional retail, this is a new round of channel warfare for fashion brands in the Internet field. From a technical point of view, this is the beginning of a new round of data warfare.


Because there is a fact in front of you, each family is making a fuss about retail, who controls the business line long enough, and who will win in the future Romwe Coupon Code will be bigger. Social media, e-commerce, and mobile payments have revolutionized retail-related transactions, transportation, communications, and payments, and are based on data interaction, mutual optimization, and even the most critical design and innovation.


To put it simply, the fashion industry, which has always been driven by products, will gradually shift to data-driven. This is actually a concept of an industrial Internet. For the traditional fashion industry, it takes a long time to go through every link through network means and data mining.


But there is no doubt that the data is new oil, new gold mines, who can take the lead, who can win in the future.

15 января 2019 12:04
НАВЕРХ

Busen Strategic Investment Macquarie

 

Busen issued an announcement and responded to the Shenzhen Stock Exchange's inquiry about the closure of Macquarie into a strategic investment. For the reasons for the change, Busen said in the announcement that considering the major asset restructuring matters, the review cycle is long and there is a large degree of uncertainty, which is not conducive to the company's cooperation with Macquarie as soon as possible, and can not improve the listed company in the short term. The layout of new retail and new chain integration areas.
The announcement also pointed out that Macquarie has initially formed a brand-new business model with the concept of “Jingdong Unbounded Retail” as its core, supported by “wholesale + retail” and “online + offline”, with the help of operators and Jingdong’s brand strength. , to play its own offline operating advantages. Busen hopes to form a cooperative relationship with Macquarie as soon as possible, and further expand the sales channels of the company's apparel products with the operational advantages of Macquarie in projects such as “Jingdong Home” and “Jingdong Store”. Therefore, Busen Romwe Coupon Code decided to abandon the acquisition of Macquarie and turn into a strategic investment.
According to the financial data of Macquarie disclosed by Busson in 2017, Macquarie’s net profit was 9,886,700 yuan in 2017, and the non-net profit and net profit attributable to the company were 10.724 million yuan. For Busson's acquisition of McCauley's equity price of 200 million yuan, compared with net assets growth of 314.82%, Busen explained that Macquarie is a light asset operating company, the book net assets are less, but the company's profitability is good.
For the reason why Busen acquired the 10% stake in Macquarie and its impact on the company's operations, Busen said in the announcement that the company acquired a 10% stake in Macquarie with a cash of 20 million, which can quickly meet the current business of the listed company. The layout appeals to expand the sales channels of the company's apparel products, while at the same time reducing the risk of acquisition to a certain extent, can protect the interests of all shareholders of the company, and will not have a material adverse impact on the company's production and operation.
It is reported that Macquarie is one of the Dacoz domestic large-scale communication product chain enterprises, and has reached strategic partnership with telecom operators and major brand mobile phone operators. In 2017, the company began to transform into a “new retail” service provider.
03 января 2019 12:10
НАВЕРХ

Zara's parent company's revenue increased by 3% in the first three quarters

 

Zara's parent company Inditex Group announced its first nine months of preliminary performance data on its official website. In the past nine months, the fast fashion giant's revenue increased by 3% to 18.4 billion euros, and net profit increased by 4% to 24%. One hundred million euros. Although the detailed data of the third quarter has not been announced yet, it is known by Dacoz reading the data: Zara led Inditex sales performance to increase 10% from the first nine months of 2016 to 17.96 billion euros; the group's net profit increased to 2.34 billion. The euro, up 6% year-on-year, shows that the downward trend of the Inditex Group's performance has not improved.
In this regard, Inditex Group Chairman and CEO Pablo Isla said in the report that the current retail segment is still complicated, but Inditex has continued to grow with a rich brand matrix. However, the capital market is clearly not satisfied with their current performance level. After the news was issued, the Inditex Group's share price fell on the day.
According to the data, the Inditex Group was founded in 1963 by Amancio Ortega, the richest man in Spain. Its brands include Zara, Bershka, Massimo Dutti, Pull & Bear, etc. The products are mainly concentrated in the fast fashion apparel consumption field.
In recent years, with the continuous turmoil in the global fashion industry and the escalation of consumption, people's demand for clothing quality has increased year by year, and the days of fast fashion giants have become increasingly difficult. Some investment institutions have pointed out that even if Inditex Group has a world-leading supply chain system and fashion production mechanism, it still needs to seek more development opportunities from the perspective of product and service innovation.
The Inditex Group’s recent “recovery of the situation” approach focuses on two main areas:
First, to increase the scale and service of online e-commerce sales methods, in September 2018, Pablo Isla revealed on another occasion that by 2020, Inditex will sell all its brands in the global online channel, including There is no market for physical stores. In addition, in terms of growth rate, Inditex online sales accounted for 10% of the Group's net sales, an increase of 41%, indicating the feasibility of this strategy.
The second is to try to find new opportunities in the new field. In the second half of 2018, Zara launched its first lipstick line and announced its official entry into the beauty industry. According to reports, the series is designed by Max Factor's global chief makeup artist Pat McGrath in combination with Zara2018 autumn and winter collections, made in France. Currently, the series is priced from 7.95 euros to 19.95 euros, and is only available on social media platforms and official websites worldwide. According to industry analysts, compared with clothing, the beauty industry has higher profits. Zara will not be surprised by its breakthrough. However, the competition in the beauty industry is very fierce now. Zara can distinguish the geometry from it. It is an unknown number. Whether their subsequent marketing and marketing measures can keep up.

Zara's parent company's revenue increased by 3% in the first three quarters


Zara's parent company Inditex Group announced its first nine months of preliminary performance data on its official website. In the past nine months, the fast fashion giant's revenue increased by 3% to 18.4 billion euros, and net profit increased by 4% to 24%. One hundred million euros. Although the detailed data of the third quarter has not been announced yet, it is known by reading the data: Zara led Inditex sales performance to increase 10% from the first nine months of 2016 to 17.96 billion euros; the group's net profit increased to 2.34 billion. The euro, up 6% year-on-year, shows that the downward trend of the Inditex Group's performance has not improved.
In this regard, Inditex Group Chairman and CEO Pablo Isla said in the report that the current retail segment is still complicated, but Inditex has continued to grow with a rich brand matrix. However, the capital market is clearly not satisfied with their current performance level. After the news was issued, the Inditex Group's share price fell on the day.


According to the data, the Inditex Group was founded in 1963 by Amancio Ortega, the richest man in Spain. Its brands include Zara, Bershka, Massimo Dutti, Pull & Bear, etc. The products are mainly concentrated in the fast fashion apparel consumption field.


In recent years, with the continuous turmoil in the global fashion industry and the escalation of consumption, people's demand for clothing quality has increased year by year, and the days of fast fashion giants have become increasingly difficult. Some investment institutions have pointed out that even if Inditex Group has a world-leading supply chain system and fashion production mechanism, it still needs to seek more development opportunities from the perspective of product and service innovation.


The Inditex Group’s recent “recovery of the situation” approach focuses on two main areas:


First, to increase the scale and service of online e-commerce sales methods, in September 2018, Pablo Isla revealed on another occasion that by 2020, Inditex will sell all its brands in the global online channel, including There is no market for physical stores. In addition, in terms of growth rate, Inditex online sales accounted for 10% of the Group's net sales, an increase of 41%, indicating the feasibility of this strategy.


The second is to try to find new opportunities in the new field. In the second half of 2018, Zara launched its first lipstick line and announced its official entry into the beauty industry. According to reports, the series is designed by Max Factor's global chief makeup artist Pat McGrath in combination with Zara2018 autumn and winter collections, made in France. Currently, the series is priced from 7.95 euros to 19.95 euros, and is only available on social media platforms and official websites worldwide. According to industry analysts, compared with clothing, the beauty industry has higher profits. Zara will not be surprised by its breakthrough. However, the competition in the beauty industry is very fierce now. Zara can distinguish the geometry from it. It is an unknown number. Whether their subsequent marketing and marketing measures can keep up.

14 декабря 2018 13:10
НАВЕРХ

Dior Tokyo Releases Men's Collection

 

Men's luxury brands are highly sought after around the world. The men's collection of the LVMH Group has newly appointed two well-known designers, namely Kim Jones of Dior Men and Virgil Abloh of LV, which further promotes the development of the menswear brand.
But this shift has a deeper meaning. “Men want to have their own style, their own personality, their own style,” said Pietro Beccari, Chairman and CEO of Christian Dior Couture. “In the past decade, personalization has become a trend, and men are paying more and more attention to their style. I believe that the menswear market around the world has matured and this trend Shein Coupons continues to grow.”
Now, Dior Men is taking the opportunity to hold a fashion show in Tokyo. On November 30th, the men's wear conference for early autumn was arranged. In the previous two days, the men's flash shop was unveiled and the 2019 spring and summer series products were released. Japan is the world's third-largest luxury market and the birthplace of Asian men's fashion.
Mario Ortelli, managing partner of consulting firm Ortelli & Co., said that it is logical for men's luxury brands such as Dior Men to shift their focus to Asia, as Asia's demand for high-end menswear is growing and it is more appetizing than anywhere else.
“Especially young consumers in Asia today, their demand for fashionable casual men’s wear is growing,” he said. “High-end fashion brands see Asia as an excellent opportunity for the menswear market and continue to increase marketing efforts in the region. These are no longer a rare event.”
According to Beccari, Dior decided to give a curtain call for the early fall menswear collection. It is intended to show that men's wear is becoming more and more important for the brand. The choice to launch the press conference in Japan is due to Jones' long-term relationship with the country, especially The attraction of those colorful and creative streetwear.
Another important consideration is that Japan has long-term strategic implications for the luxury brand market, including the impact on Chinese consumers who are motivated by the trend and shopping, as well as luxury consumption in Japan.
According to the National Tourism Administration of Japan, more than a quarter of the visitors came from mainland China in September this year. Tourists in Greater China (including Taiwan and Hong Kong) accounted for almost half of all tourists, and the average cost was three times that of tourists from other countries.
At the same time, in addition to the strong domestic demand for luxury goods, Japanese consumers' confidence and retail sales are bright. According to recent research by Leoni Corporate Advisors (LCA), in 2017, Japanese luxury goods industry revenue increased by 4%, most of which was due to increased product categories and retail channels.
“For us, Japan is an important market, and besides it is the center of Asia as a whole,” says Beccari. “Many Chinese travel there; Tokyo is preparing for the Olympics; it’s a vibrant city, especially since the economy is doing well, so I’m happy to agree with Kim’s claim.”
Jones pointed out that the founder Christian Dior is full of love for Japan, and he can get a glimpse of the many collections he has saved. These costumes are seamlessly integrated with his long-standing fascination with the country. Jones borrowed the Japanese elements that were originally used in the women's collection and applied them to men's wear called "modern way."
“He made it according to the various tailoring styles, which is very meaningful for the present (menswear style),” Jones explains. “(Dior) past costumes contain some joyful, inspiring elements and elegant and refined, so I am thinking about more casual cutting and style, because that is the style that menadays love today.”
For decades, Japan has been a pioneer in the trend of menswear and a creator of fashion tastes in the world. In particular, neighborhoods such as Harajuku and Shibuya have become the popular front lines in Asia. At the same time, in many ways, the local menswear brand has become the backbone of the Japanese fashion industry.
Akiko Shinoda, director of international affairs at Japan Fashion Week, said that this development led to the men's show often surpassing the number of women's shows on Amazon Fashion Week Tokyo's official schedule.
She explained: "Whether it is an elegant European suit or a casual American denim, the Japanese men's fashion industry has enthusiastically conducted in-depth research, not only learned a lot from both, but also combined with the original street culture. Developed into a unique high quality menswear fashion circle."
Jones has been in Japan for a long time and believes that this mashup style is the key to the country's unique charm in menswear. He said: "The different levels of design and mix-and-match styles are very interesting. People wearing such clothes are particularly free."
However, the purchasing power of Chinese consumers in Japan may be weakening. Peter Xu, a Chinese fashionista who has long-term cooperation with international luxury brands, believes that young consumers are increasingly looking for fashion inspiration elsewhere in Asia. He said: "Under the influence of South Korea, Japan's influence has gradually narrowed. But some cultures are still attracting attention, such as Yayoi Kausama and Haruki Murakami in the art world."
However, Japan will become an important place for Dacoz global luxury brands to shop. “Young people are pursuing Off-White and Balenciaga. Recently I went to Tokyo and saw many Chinese children are buying. For them, nowadays, more attention is paid to global fashion style.”
27 ноября 2018 13:23
НАВЕРХ

Polo Shirts, Jeans, Tennis Shoes are Changing American Fashion Clothing

 

In 1997, a retail entrepreneur named Chip Wilson in British Columbia was uncomfortable. So, he went to yoga classes like millions of other people in the world. In the first training, the most touching thing for Wilson was not the posture, it was the pants. He noticed Newchic Coupon that the yoga instructor wore tight-fitting clothes, reflecting his bodybuilding. Wilson was inspired by the second year that he started running yoga design and fashion business and opened his first store in Vancouver, Lululemon.
Historically, yoga has existed for more than 2,500 years, but from an economic point of view, Chip Wilson's 1997 class may be the most valuable yoga class. Over the past 20 years, Lululemon has set off a global fashion revolution that blurs the line between yoga and sporty clothing and general clothing. According to a survey, the proportion of high-income teenagers who are keen on sports and leisure stores such as Lululemon has increased six-fold in the past 10 years. (Strangely, sportswear is becoming more popular among teenagers, while at the same time, the participation of American teenagers in sports has declined significantly.)
As a person who does not participate in yoga or spinning classes, I have little interest in sportswear. I am a rather boring guy wearing jeans and a shirt. But for years, I have been thinking about what the rise of competitive sports brands tells. Yoga has existed for thousands of years, and elastic fabrics have existed for decades. How can the combination of the two suddenly burst into flames?
Deirdre Clemente, a fashion historian at the University of Nevada Las Vegas, knows it is the result of three long-term trends. First of all, the technological advancement of synthetic fibers makes products such as spandex more advantageous than natural materials. Secondly, modern people's persistence in health appearance makes yoga pants an effective carrier of “conspicuous consumption”. Finally, the fashion and office dress of the yoga studio The blur reflects the long-term decline of American fashion.
For Clemente, the history of sportswear did not begin with Lululemon in the late 20th century, but at the end of the 19th century, when the movement changed the way young people wore – both on the sports field and in the classroom.
In other words, when I asked Clemente to explain the sudden rise of sportswear, I didn't really know the impact of sportswear on the way Americans wore a long-term process. In fact, it is no exaggeration to say that all modern fashion is linked to sports and leisure clothing.
There are two reasons for the change that originated in the late 19th century.
In 1892, the American rubber company began to produce shoes with rubber soles, and the target consumers were athletes. Although the popularity of grass sports and tennis has been declining for decades, almost all of the best-selling shoes in the United States today are sports shoes. Like yoga pants, tennis shoes are also a sport that transcends sports.
Clemente told me that at the same time as the rubber soles were invented, sports began to rise in American universities. However, because there is not enough financial resources or the willingness to buy non-sportswear, many people can only wear sportswear to go to class.
Sportswear first appeared in Europe in the 19th century because they like to hunt or ride horses, but found it difficult to engage in these activities in a suit jacket. Young American students borrowed this style and made some adjustments, sometimes combining sports jackets with unsuitable pants for outdoor sports such as golf.
The "polo shirt" was originally called "tennis shirt". In the 1920s, the Frenchman Rene Lacoste was a Grand Slam tennis champion. He was dissatisfied with the typical long-sleeved sportswear of that era. To make it easier to run on the court, he designed a short-sleeved cotton shirt that unlocked the front part of the button and added a pulped collar to protect the players' necks from the sun. This shirt is very popular, and other companies such as Brooks Brothers in the UK have adopted a similar design for polo players. Today, Americans do not hesitate to use the term "polo shirt" to describe a daily dress, whose origins are like "yoga pants" and can be related to sports.
Clemente wrote in "Dress Casual" that shorts may be the most popular style in sportswear. Shorts were just sportswear at first, but older people were too disgusted with the clothes. In 1930, a group of newspaper editors at Dartmouth College organized a school-wide shorts protest, calling on men to “enjoy the full freedom of the legs,” and later, by the middle of the century. Shorts are almost everywhere on the streets.
Sportswear is equally revolutionary for women. In the past, Europe had to be shackled, East Asia was bound to foot, and a woman’s fashion history was filled with the constraints of male eccentric aesthetics.
For most of the 19th century, female athletes wore long skirts on the court and on the court. Bicycles were popular throughout the country in the 1890s. For women, wearing a long skirt that may be entangled in spokes is difficult and dangerous to ride, which has led to a more reasonable appeal to modern life.
Fashion companies are gradually offering more "dynamic" clothing to young female athletes, including short skirts with button-down tops. More revolutionary is the separate skirts, pants, and even shorts, which allows women to ride bicycles safely. But even in the 1950s, Clemente found that schools such as Pennsylvania State University tried to limit the time and place to wear women's shorts.
The rise of sweatshirts was also related to the campus movement at the end of the 19th century, and it became a popular attire – and cultural critics lamented the popularity of sweatshirts among women. The first modern sportswear (similar to the animal skin that is worn for warmth) is essentially a sweater worn by male athletes of the rowing team or the golf team to sweat and lose weight. On campus, these young men—and soon, young women—may have put on sweaters to show that they are involved in campus sports. However, the sweater is too comfortable, not only limited to sports, so the students began to wear sweaters everywhere. Like the yoga pants of a century later, the use of sweaters is constantly evolving. Initially, it was about sports, but it quickly became an appreciation of an active lifestyle.
Not everyone accepts such a change. In 1936, a columnist in Esquire wrote: "Women wear sports shorts and sweatshirts and run and jump in track and field competitions, not only wasting their time, but also wasting us." Still, In the past 80 years, shorts have become shorter and tighter, as advances in materials such as synthetic fibers have made the pants more flexible and more comfortable.
In the last century, the driving force of Western fashion change was mainly to use clothes designed for an event for other occasions. For decades, Levi Strauss' jeans were mostly worn by men working in factories and farms, but now they are worn by lazy people; watches are invented to keep soldiers punctual during the war, to some extent today. Become a symbol of identity.
After talking to Deirdre Clemente, I opened my closet and saw my three polo shirts, four shorts, two jeans, five sweaters, four pairs of tennis shoes and three sports jackets.

POLO shirts, jeans, tennis shoes: changing American fashion clothing
In 1997, a retail entrepreneur named Chip Wilson in British Columbia was uncomfortable. So, he went to yoga classes like millions of other people in the world. In the first training, the most touching thing for Wilson was not the posture, it was the pants. He noticed that the yoga instructor wore tight-fitting clothes, reflecting his bodybuilding. Wilson was inspired by the second year that he started running yoga design and fashion business and opened his first store in Vancouver, Lululemon.
Historically, yoga has existed for more than 2,500 years, but from an economic point of view, Chip Wilson's 1997 class may be the most valuable yoga class. Over the past 20 years, Lululemon has set off a global fashion revolution that blurs the line between yoga and sporty clothing and general clothing. According to a survey, the proportion of high-income teenagers who are keen on sports and leisure stores such as Lululemon has increased six-fold in the past 10 years. (Strangely, sportswear is becoming more popular among teenagers, while at the same time, the participation of American teenagers in sports has declined significantly.)
As a person who does not participate in yoga or spinning classes, I have little interest in sportswear. I am a rather boring guy wearing jeans and a shirt. But for years, I have been thinking about what the rise of competitive sports brands tells. Yoga has existed for thousands of years, and elastic fabrics have existed for decades. How can the combination of the two suddenly burst into flames?
Deirdre Clemente, a fashion historian at the University of Nevada Las Vegas, knows it is the result of three long-term trends. First of all, the technological advancement of synthetic fibers makes products such as spandex more advantageous than natural materials. Secondly, modern people's persistence in health appearance makes yoga pants an effective carrier of “conspicuous consumption”. Finally, the fashion and office dress of the yoga studio The blur reflects the long-term decline of American fashion.
For Clemente, the history of sportswear did not begin with Lululemon in the late 20th century, but at the end of the 19th century, when the movement changed the way young people wore – both on the sports field and in the classroom.
In other words, when I asked Clemente to explain the sudden rise of sportswear, I didn't really know the impact of sportswear on the way Americans wore a long-term process. In fact, it is no exaggeration to say that all modern fashion is linked to sports and leisure clothing.
There are two reasons for the change that originated in the late 19th century.
In 1892, the American rubber company began to produce shoes with rubber soles, and the target consumers were athletes. Although the popularity of grass sports and tennis has been declining for decades, almost all of the best-selling shoes in the United States today are sports shoes. Like yoga pants, tennis shoes are also a sport that transcends sports.
Clemente told me that at the same time as the rubber soles were invented, sports began to rise in American universities. However, because there is not enough financial resources or the willingness to buy non-sportswear, many people can only wear sportswear to go to class.
Sportswear first appeared in Europe in the 19th century because they like to hunt or ride horses, but found it difficult to engage in these activities in a suit jacket. Young American students borrowed this style and made some adjustments, sometimes combining sports jackets with unsuitable pants for outdoor sports such as golf.
The "polo shirt" was originally called "tennis shirt". In the 1920s, the Frenchman Rene Lacoste was a Grand Slam tennis champion. He was dissatisfied with the typical long-sleeved sportswear of that era. To make it easier to run on the court, he designed a short-sleeved cotton shirt that unlocked the front part of the button and added a pulped collar to protect the players' necks from the sun. This shirt is very popular, and other companies such as Brooks Brothers in the UK have adopted a similar design for polo players. Today, Americans do not hesitate to use the term "polo shirt" to describe a daily dress, whose origins are like "yoga pants" and can be related to sports.
Clemente wrote in "Dress Casual" that shorts may be the most popular style in sportswear. Shorts were just sportswear at first, but older people were too disgusted with the clothes. In 1930, a group of newspaper editors at Dartmouth College organized a school-wide shorts protest, calling on men to “enjoy the full freedom of the legs,” and later, by the middle of the century. Shorts are almost everywhere on the streets.
Sportswear is equally revolutionary for women. In the past, Europe had to be shackled, East Asia was bound to foot, and a woman’s fashion history was filled with the constraints of male eccentric aesthetics.
For most of the 19th century, female athletes wore long skirts on the court and on the court. Bicycles were popular throughout the country in the 1890s. For women, wearing a long skirt that may be entangled in spokes is difficult and dangerous to ride, which has led to a more reasonable appeal to modern life.
Fashion companies are gradually offering more "dynamic" clothing to young female athletes, including short skirts with button-down tops. More revolutionary is the separate skirts, pants, and even shorts, which allows women to ride bicycles safely. But even in the 1950s, Clemente found that schools such as Pennsylvania State University tried to limit the time and place to wear women's shorts.
The rise of sweatshirts was also related to the campus movement at the end of the 19th century, and it became a popular attire – and cultural critics lamented the popularity of sweatshirts among women. The first modern sportswear (similar to the animal skin that is worn for warmth) is essentially a sweater worn by male athletes of the rowing team or the golf team to sweat and lose weight. On campus, these young men—and soon, young women—may have put on sweaters to show that they are involved in campus sports. However, the sweater is too comfortable, not only limited to sports, so the students began to wear sweaters everywhere. Like the yoga pants of a century later, the use of sweaters is constantly evolving. Initially, it was about sports, but it quickly became an appreciation of an active lifestyle.
Not everyone accepts such a change. In 1936, a columnist in Esquire wrote: "Women wear sports shorts and sweatshirts and run and jump in track and field competitions, not only wasting their time, but also wasting us." Still, In the past 80 years, shorts Dacoz have become shorter and tighter, as advances in materials such as synthetic fibers have made the pants more flexible and more comfortable.
In the last century, the driving force of Western fashion change was mainly to use clothes designed for an event for other occasions. For decades, Levi Strauss' jeans were mostly worn by men working in factories and farms, but now they are worn by lazy people; watches are invented to keep soldiers punctual during the war, to some extent today. Become a symbol of identity.
After talking to Deirdre Clemente, I opened my closet and saw my three polo shirts, four shorts, two jeans, five sweaters, four pairs of tennis shoes and three sports jackets.

07 ноября 2018 14:58
НАВЕРХ

Coach And Other Brands Of Perfume Hot Sale Inter Parfums Last Quarter Sales Growth

 

Recently, Inter Parfums Inc. (hereinafter referred to as Inter Parfums), a world-renowned perfume manufacturer, announced some core financial data for the third quarter of FY2018. Driven by Coach and Jimmy Choo brand perfume licensing business, net sales increased by 4.5% year-on-year. To $177.2 million. Inter Parfums plans to release full financial data for the third quarter of FY 2018 on November 5.
For the three months ended September 30, 2018, some of the core financial data for Inter Parfums are as follows:
Net sales increased by 4.5% year-on-year to US$177.2 million, compared to US$169.5 million in the same period last year; 5.4% year-on-year growth at constant exchange rates
European sales increased 2.4% year-on-year to $137.8 million, compared to $134.6 million in the same period last year.
US sales increased 12.9% year-on-year to $39.4 million, compared to $34.9 million in the same period last year.
Jean Madar, Chairman and CEO of Inter Parfums, said: “The growth of the US business in the third quarter was due to the addition of the GUESS traditional fragrance collection and the growth of Abercrombie&Fitch and Hollister brand fragrances. With the Anna Sui brand fragrance throughout Asia The popularity of our sales in the region will continue to grow rapidly."
Part of the core financial data for Inter Parfums for the nine months ended September 30, 2018 is as follows:
European sales increased by 11.6% year-on-year to $402.8 million, compared to $361 million in the same period last year.
US sales increased 18.4% year-on-year to $95.5 million, compared to $80.7 million in the same period last year.
Agence France-Presse also disclosed the sales Soufeel Coupons performance of some brands in the third quarter and the first nine months of Inter Parfums:
In the third quarter, Coach brand perfume sales increased by 42% year-on-year to 22.5 million euros; mainly benefited from the continued sales of the Coach men and women signature series (launched in 2016 and 2017 respectively) and the successful launch of the Coach Floral and Coach Platinum series. . In the first nine months of this year, sales of Coach brand fragrances increased by nearly 90% year-on-year.
Third quarter Jimmy Choo brand perfume sales increased 21% year-on-year to 29 million euros; mainly driven by Jimmy Choo Fever fragrance
In the third quarter, Montblanc brand perfume sales fell 15% year-on-year to 26.9 million euros; sales in the first nine months fell 5% year-on-year
In the third quarter, Rochas brand perfume sales decreased by 12.7% year-on-year to 6.9 million euros; sales in the first nine months decreased by 12% year-on-year; the brand is expanding its international footprint and is now selling in 20 countries.
Jean Madar said: “Next we are actively launching more new products, including Montblanc, Jimmy Choo, Lanvin, Coach and Rochas, which will launch new products in Europe, while Dunhill, GUESS and Abercrombie & Fitch will launch new products in the US. ”
Russell Greenberg, executive vice president and chief financial officer of Inter Parfums, said: "Our sales for the full year of FY18 remain unchanged, with net sales expected to remain at $665 million. But diluted net income per share is $1.61. It is our forecast based on the US dollar exchange rate maintained at the current level, so if the exchange rate fluctuates, the final result may change. We will release our latest FY 2019 guidelines on November 12, 2018."
30 октября 2018 08:43
НАВЕРХ

MCM's new creative director is Dirk Schönberger of Adidas

 

Adidas fans must be familiar with Dirk Schönberger. German-born designer Dirk Schönberger has been a creative director of Adidas since 2010. He has brought together the creative ideas of Raf Simons, Kanye West and other vintage classics of the Stan Smith series of sneakers.
Recently, the designer will leave Adidas and embrace the German luxury brand MCM.
According to the Women's Daily, in an effort to become a brand worth $1 billion, MCM recently appointed Dirk Schönberger as its first global creative officer with immediate effect. Schönberger said in a statement that he will be the key catalyst for MCM product design and brand experience, leading and implementing global innovation strategies to achieve the brand's global expansion.
At the same time, MCM owner and Korean luxury goods group Sungjoo Group also revealed that MCM will establish a design studio for Schönberger in Berlin, Germany, and form a 25-person product design and global marketing and art direction. Design team.
“Every season should have a very focused and clear brand message. As a language of the brand, this specific information will not only be reflected in the product, but also in all areas including retail, e-commerce and social media activities. “Berberger largely reflects Newchic Coupon the brand spirit of MCM: it is subversive. Nowadays, the brand is facing more consumers than younger ones, it should focus more on new technologies and Product Innovation."
To show his design philosophy, Schönberger plans to launch a trailer in the spring of 2019, outlining his vision for the brand and launching his first complete collection in the spring of 2020.
MCM, which hired Schönberger, has its own ambitions to attract young customers from Millennials and Generation Z by improving clothing accessories and expanding the supply of clothing and shoes.
According to industry sources, MCM's sales in 2016 was about 700 million US dollars. According to the latest year's data, the brand's annual sales are expected to reach 1 billion US dollars by 2020. Among them, however, accessories accounted for 80% of the brand's total revenue, and shoes and clothing accounted for only 20%.
MCM, which is heavily “partial”, hopes to rely on Schönberger's experience in the field of footwear and apparel to develop the brand's great potential in these two areas.
“MCM may never reach 50-50 in terms of accessories and footwear, but in the next few years, you will definitely see a major shift,” Schönberger said.
He plans to introduce some of the models in sportswear design into MCM, including more frequent updates. “Every brand needs constant updates, and I learned how to handle short product downtimes at Adidas. For brands like MCM, more frequent updates are also very important.”
At the same time, he also dispelled some consumers' doubts about whether MCM will completely change their face. He said that the brand does have some areas that need to be updated, but there is no radical change. “Consumers will see the difference, but I am not a bulldozer,” Schönberger added. “Like Adidas’s clover logo, I grew up with it, so I won’t prove my own. Change it by role, maybe I will do some new gameplay, but it is not correct for me to change MCM completely, for example, to change its iconic Visetos monogram print."
Born in Germany, Schönberger studied at the ESMOD Fashion School in Munich. He then served as an assistant to designer Dirk Bikkembergs for three years, and launched his men's collection in 1996 and the women's collection in 2002. In 2007, he was appointed creative director of the German brand Joop and subsequently entered Adidas in 2010.
Now, the challenge before Schönberger is more.

MCM's new creative director is Dirk Schönberger of Adidas


Adidas fans must be familiar with Dirk Schönberger. German-born designer Dirk Schönberger has been a creative director of Adidas since 2010. He has brought together the creative ideas of Raf Simons, Kanye West and other vintage classics of the Stan Smith series of sneakers.


Recently, the designer will leave Adidas and embrace the German luxury brand MCM.


According to the Women's Daily, in an effort to become a brand worth $1 billion, MCM recently appointed Dirk Schönberger as its first global creative officer with immediate effect. Schönberger said in a statement that he will be the key catalyst for MCM product design and brand experience, leading and implementing global innovation strategies to achieve the brand's global expansion.


At the same time, MCM owner and Korean luxury goods group Sungjoo Group also revealed that MCM will establish a design studio for Schönberger in Berlin, Germany, and form a 25-person product design and global marketing and art direction. Design team.


“Every season should have a very focused and clear brand message. As a language of the brand, this specific information will not only be reflected in the product, but also in all areas including retail, e-commerce and social media activities. “Berberger largely reflects the brand spirit of MCM: it is subversive. Nowadays, the brand is facing more consumers than younger ones, it should focus more on new technologies and Product Innovation."
To show his design philosophy, Schönberger plans to launch a trailer in the spring of 2019, outlining his vision for the brand and launching his first complete collection in the spring of 2020.


MCM, which hired Schönberger, has its own ambitions to attract young customers from Millennials and Generation Z by improving clothing accessories and expanding the supply of clothing and shoes.


According to industry sources, MCM's sales in 2016 was about 700 million US dollars. According to the latest year's data, the brand's annual sales are expected to reach 1 billion US dollars by 2020. Among them, however, accessories accounted for 80% of the brand's total revenue, and shoes and clothing accounted for only 20%. MCM, which is heavily “partial”, hopes to rely on Schönberger's experience in the field of footwear and apparel to develop the brand's great potential in these two areas.


“MCM may never reach 50-50 in terms of accessories and footwear, but in the next few years, you will definitely see a major shift,” Schönberger said.


He plans to introduce some of the models in sportswear design into MCM, including more frequent updates. “Every brand needs constant updates, and I learned how to handle short product downtimes at Adidas. For brands like MCM, more frequent updates are also very important.”


At the same time, he also dispelled some consumers' doubts about whether MCM will completely change their face. He said that the brand does have some areas that need to be updated, but there is no radical change. “Consumers will see the difference, but I am not a bulldozer,” Schönberger added. “Like Adidas’s clover logo, I grew up with it, so I won’t prove my own. Change it by role, maybe I will do some new gameplay, but it is not correct for me to change MCM completely, for example, to change its iconic Visetos monogram print."


Born in Germany, Schönberger studied at the ESMOD Fashion School in Munich. He then served as an assistant to designer Dirk Bikkembergs for three years, and Dacoz launched his men's collection in 1996 and the women's collection in 2002. In 2007, he was appointed creative director of the German brand Joop and subsequently entered Adidas in 2010.


Now, the challenge before Schönberger becomes more.

12 октября 2018 15:00
НАВЕРХ

Prada's key to success

 

In February of last year, when the line of the classic slim red logo of the Linea Rossa series flashed on the runway, every fan felt the heart beat faster. Nowadays, the Linea Rossa series, inspired by technology and alias Prada Sport, has officially returned. This is also the first time that designer Miuccia Prada has incorporated her latest ready-to-wear collection into the collection. In the mid-2000s, the Linea Rossa series continued to decline in the group and began to focus on glasses and basic Soufeel Coupons models. The rise of streetwear, the popularity of smartphones, and the mix of high-tempo, ready-to-wear and streetwear on Instagram have contributed to the return of the Linea Rossa collection.
This season is the first show of the new Linea Rossa collection in the retail market. As part of the Prada 2018 Fall/Winter collection, the collection will be sold in Prada stores, department stores and online platforms alongside Prada's signature prints and women's handbags. Customers can buy down jackets and other items like neon lights. .
The sense of science and technology is a major selling point of the Linea Rossa series: nanotechnology fabrics can regulate body temperature; the down jacket filler contains graphene; the nylon surface is coated with the world's thinnest membrane structure, and the wear resistance is extremely strong. The series is windproof, waterproof, breathable and attractive.
“The Linea Rossa series is a perfect interpretation of several essential elements of the brand's genes,” co-CEO Patrizio Bertelli told BoF. (He runs the company with his wife Miuccia Prada, whose family founded Prada in 1913 – when it was positioned as a luggage manufacturer.) “Using nylon, a streetwear-like fabric in everyday dress, reflects Prada. Anti-traditional spirit."
Analysts are pleased with the return of the Linea Rossa collection. Many people believe that in the era of sports and leisure, the abandonment of this lower-priced, technology-inspired series is the wrong decision, causing losses to the company. Few brands have the perfect combination of high-tech materials and creativity, and Prada is one of them. The Linea Rossa collection exemplifies this. In addition, for most people, Miuccia Prada's ready-to-wear collection is an unreachable dream, but the lower price of the Linea Rossa collection strengthens Prada's more intimate market positioning than Hermès and Chanel.
In the past, nylon bags contributed 20% of branded bag sales. But after deciding to enter the high-end market, Praa abandoned the original pricing strategy and increased the price of handbags to obtain more lucrative profits. Although Miuccia Prada's fashion show series has been as amazing as ever, the commercial series has failed, and the unremarkable handbag design and the appearance of the shoes have lost interest to consumers. At the same time, cheap luxury brands such as Michael Kors are beginning to eat into market share.
“Product innovation is not enough, so competitors will take their market share,” said Mario Ortelli, managing director of consulting firm Ortelli & Co. Prada's response to digital opportunities is also slow. While luxury brands are developing online sales, Prada is expanding its retail network.
In addition, brands with strong athletic attributes such as Lululemon and Moncler fill the gap left by the Linea Rossa collection. “They ignore the market under their control, and in the context of the increasing urbanization of luxury goods, this is the wrong approach,” said John Guy, an analyst at Mainfirst AG.
Sales bear the brunt. In FY2016, the Prada Group's net sales (including the sister brands Miu Miu and Church’s) were approximately 3.2 billion euros, down 9% year-on-year (at constant exchange rates). (Prada accounts for more than 80% of the Group's total sales.)
But everything is not without a turn. Prada used the film "Gattaca" and tamper-resistant nylon to create a nostalgic style in the 1990s and return to the stage of cultural exchange. Inspired by Miuccia Prada's creativity and genius, Tony Liu and Lindsey Schuyler, the founders of cultural genes, even renamed their Instagram account, which is focused on “counterfeiting,” as “Diet Prada”.
What Prada seems to understand, began to add more nylon products (such as backpacks and purses) and sports and leisure elements to the business series. The Cloudbust "Lao Shoe", which went on sale in 2017, was very popular, and it was a smash hit, but the time to come out seems to be a bit late.
In the first half of FY 2018, the Prada Group achieved sales of 1.5 billion euros, an increase of more than 9% over the same period of the previous year, higher than analysts expected. Sales of the Prada brand also increased by 10%. The overall profit level has also improved.
“Our strategy is clear, and if we implement it steadily, we can leverage the full potential of the global retail network and achieve long-term sustainability, and we are confident,” says Bertelli. “Especially investing in products, brands and retail networks, as well as creativity and enhanced consumer interaction, will lay a solid foundation for our future development.”
The return of the Linea Rossa series is a reflection of this strategy. Although it will certainly be welcomed by fans, the impact of this move on overall performance Newchic Coupon remains to be seen. Nylon is cheaper than leather but much more expensive than in the past. For example, a nylon backpack sold for $570 in 2000 and the lowest price in the season was $990.
Still, the Linea Rossa collection is sure to create more sales than leather and ready-to-wear. “The Linea Rossa collection is very famous,” Guy said. “The gross margin is very high, which is two very powerful advantages.”
Bringing the Linea Rossa collection back to the market may be the smartest move for Prada for a long time, but there is no guarantee that the brand will recover from the recession. Although the brand has introduced more attractive entry-level products, it has paid more attention to the digital strategy than before, but has not yet developed an effective inheritance plan.
Bertelli said in June 2018 that although their 30-year-old son Lorenzo (joining the company in 2017, responsible for digital propaganda work) is still learning, the Prada family "will never sell" the company. "At this juncture, his abilities have not been verified," Guy said. “I am not sure if this is an important step.”
Bertelli told BoF that although Lorenzo had just joined the company a year ago, he has been paying attention to the movements of various departments of the company. (Lorenzo is not directly responsible for the return of the Linea Rossa series, but he helped develop a communication strategy.) "So if he wants, he will be able to take over the company in the future," Bertelli said.
In addition, “understanding the interests and complexities of different consumer groups is the most difficult, especially in the millennial and Z eras,” says Bertelli. But intergenerational change is just one of the increasingly complex manifestations of the luxury market. Today, the globalization and digitization of the luxury market has reached an unprecedented level. Competing with brands behind big group support, such as Gucci and Louis Vuitton, is becoming more difficult.
“Prada is doing everything right now,” Ortelli said. “But sometimes, even if you do everything well, there will be competitors who will surpass you in terms of speed and momentum.”

Prada's key to success
In February of last year, when the line of the classic slim red logo of the Linea Rossa series flashed on the runway, every fan felt the heart beat faster. Nowadays, the Linea Rossa series, inspired by technology and alias Prada Sport, has officially returned. This is also the first time that designer Miuccia Prada has incorporated her latest ready-to-wear collection into the collection. In the mid-2000s, the Linea Rossa series continued to decline in the group and began to focus on glasses and basic models. The rise of streetwear, the popularity of smartphones, and the mix of high-tempo, ready-to-wear and streetwear on Instagram have contributed to the return of the Linea Rossa collection.
This season is the first show of the new Linea Rossa collection in the retail market. As part of the Prada 2018 Fall/Winter collection, the collection will be sold in Prada stores, department stores and online platforms alongside Prada's signature prints and women's handbags. Customers can buy down jackets and other items like neon lights. .
The sense of science and technology is a major selling point of the Linea Rossa series: nanotechnology fabrics can regulate body temperature; the down jacket filler contains graphene; the nylon surface is coated with the world's thinnest membrane structure, and the wear resistance is extremely strong. The series is windproof, waterproof, breathable and attractive.
“The Linea Rossa series is a perfect interpretation of several essential elements of the brand's genes,” co-CEO Patrizio Bertelli told BoF. (He runs the company with his wife Miuccia Prada, whose family founded Prada in 1913 – when it was positioned as a luggage manufacturer.) “Using nylon, a streetwear-like fabric in everyday dress, reflects Prada. Anti-traditional spirit."
Analysts are pleased with the return of the Linea Rossa collection. Many people believe that in the era of sports and leisure, the abandonment of this lower-priced, technology-inspired series is the wrong decision, causing losses to the company. Few brands have the perfect combination of high-tech materials and creativity, and Prada is one of them. The Linea Rossa collection exemplifies this. In addition, for most people, Miuccia Prada's ready-to-wear collection is an unreachable dream, but the lower price of the Linea Rossa collection strengthens Prada's more intimate market positioning than Hermès and Chanel.
In the past, nylon bags contributed 20% of branded bag sales. But after deciding to enter the high-end market, Praa abandoned the original pricing strategy and increased the price of handbags to obtain more lucrative profits. Although Miuccia Prada's fashion show series has been as amazing as ever, the commercial series has failed, and the unremarkable handbag design and the appearance of the shoes have lost interest to consumers. At the same time, cheap luxury brands such as Michael Kors are beginning to eat into market share.
“Product innovation is not enough, so competitors will take their market share,” said Mario Ortelli, managing director of consulting firm Ortelli & Co. Prada's response to digital opportunities is also slow. While luxury brands are developing online sales, Prada is expanding its retail network.
In addition, brands with strong athletic attributes such as Lululemon and Moncler fill the gap left by the Linea Rossa collection. “They ignore the market under their control, and in the context of the increasing urbanization of luxury goods, this is the wrong approach,” said John Guy, an analyst at Mainfirst AG.
Sales bear the brunt. In FY2016, the Prada Group's net sales (including the sister brands Miu Miu and Church’s) were approximately 3.2 billion euros, down 9% year-on-year (at constant exchange rates). (Prada accounts for more than 80% of the Group's total sales.)
But everything is not without a turn. Prada used the film "Gattaca" and tamper-resistant nylon to create a nostalgic style in the 1990s and return to the stage of cultural exchange. Inspired by Miuccia Prada's creativity and genius, Tony Liu and Lindsey Schuyler, the founders of cultural genes, even renamed their Instagram account, which is focused on “counterfeiting,” as “Diet Prada”.
What Prada seems to understand, began to add more nylon products (such as backpacks and purses) and sports and leisure elements to the business series. The Cloudbust "Lao Shoe", which went on sale in 2017, was very popular, and it was a smash hit, but the time to come out seems to be a bit late.
In the first half of FY 2018, the Prada Group achieved sales of 1.5 billion euros, an increase of more than 9% over the same period of the previous year, higher than analysts expected. Sales of the Prada brand also increased by 10%. The overall profit level has also improved.
“Our strategy is clear, and if we implement it steadily, we can leverage the full potential of the global retail network and achieve long-term sustainability, and we are confident,” says Bertelli. “Especially investing in products, brands and retail networks, as well as creativity and enhanced consumer interaction, will lay a solid foundation for our future development.”
The return of the Linea Rossa series is a reflection of this strategy. Although it will certainly be welcomed by fans, the impact of this move on overall performance remains to be seen. Nylon is cheaper than leather but much more expensive than in the past. For example, a nylon backpack sold for $570 in 2000 and the lowest price in the season was $990.
Still, the Linea Rossa collection is sure to create more sales than leather and ready-to-wear. “The Linea Rossa collection is very famous,” Guy said. “The gross margin is very high, which is two very powerful advantages.”
Bringing the Linea Rossa collection back to the market may be the smartest move for Prada for a long time, but there is no guarantee that the brand will recover from the recession. Although the brand has introduced more attractive entry-level products, it has paid more attention to the digital strategy than before, but has not yet developed an effective inheritance plan.
Bertelli said in June 2018 that although their 30-year-old son Lorenzo (joining the company in 2017, responsible for digital propaganda work) is still learning, the Prada family "will never sell" the company. "At this juncture, his abilities have not been verified," Guy said. “I am not sure if this is an important step.”
Bertelli told BoF that although Lorenzo had just joined the company a year ago, he has been paying attention to the movements of various departments of the company. (Lorenzo is not directly responsible for the return of the Linea Rossa series, but he helped develop a communication strategy.) "So if he wants, he will be able to take over the company in the future," Bertelli said.
In addition, “understanding the interests and GeekBuying Coupons complexities of different consumer groups is the most difficult, especially in the millennial and Z eras,” says Bertelli. But intergenerational change is just one of the increasingly complex manifestations of the luxury market. Today, the globalization and digitization of the luxury market has reached an unprecedented level. Competing with brands behind big group support, such as Gucci and Louis Vuitton, is becoming more difficult.
“Prada is doing everything right now,” Ortelli said. “But sometimes, even if you do everything well, there will be competitors who will surpass you in terms of speed and momentum.”

20 сентября 2018 13:19
НАВЕРХ

LVMH Reduced Paper Fashion Magazine Advertising

 

No one can make history without stopping. This is Rimowa's latest advertising slogan, and it is now one of the world's largest luxury goods group LVMH revolution.
Rimowa recently announced the signing of tennis star Federer as the brand ambassador, and invited Virgil Abloh, supermodel Adwoa Aboah, Dior Homme new jewelry Soufeel Coupons designer Yoon Ahn and world famous chef Nobu Matsuhisa to shoot the first commercial in the 120 years of the brand "No One Builds". a Legacy by Standing Still”.
It is worth noting that for this commercial, the brand announced that it will use the "non-paid print policy" method, except for starting in an unnamed newspaper, not in any paper publication. On the promotion, the advertisements will only be placed on online media, video websites, theaters and other channels. This is the first luxury brand of LVMH to make such bold moves. Whether the other luxury brands under the group are following the industry's extensive attention.
Supermodel Adwoa Aboah participated in the first commercial of Rimowa in 120 years "No One Builds a Legacy by Standing Still"
Nearly radical marketing strategy confirmed that Rimowa, which was acquired by LVMH, is becoming a test field for the group's youth reform.
In October 2016, LVMH announced the acquisition of 80% of Rimowa for 640 million euros, and then accelerated to young consumers under the leadership of the group's chairman Bernard Arnault Alexandre Arnault.
The picture shows the new brand logo of Rimowa
In February of this year, Alexandre Arnault promoted the replacement of the Rimowa brand logo, turning the font into a sans serif font, making it visually fresher and more vibrant. The new logo was officially launched in January this year. Since last year, Rimowa has been innovating with the brand Supreme, Off-White, and the luxury brand Fendi, constantly creating a sense of fashion and creating hot spots to attract the attention of young people.
Since Alexandre Arnault took over Rimowa, the brand has become more and more important to the online market, which is closely related to Alexandre Arnault's own digital marketing background. He played a key role in the launch of the LVMH e-commerce platform 24Sèvres. In June of this year, LVMH also appointed the eldest son Antoine Arnault as the group's propaganda and image leader, responsible for overseeing the promotion of the group's luxury brands on social media.
The picture shows the Rimowa x Off-White limited suitcase
In fact, Rimowa's rejuvenation initiatives are also highly consistent with LVMH's overall strategy. In terms of marketing, LVMH is constantly reducing the advertising of traditional fashion magazines.
According to AMM's annual report, LVMH, which has more than 60 luxury brands, cut its advertising spending last year by $15.2 million to $216.3 million, and magazine advertising revenues of the world's 50 largest advertisers fell from $6.5 billion in 2016. The $6.1 billion means that the magazine industry lost at least $400 million in revenue last year. According to advertising procurement company Magna Global, until 2021, global magazine newspaper advertising spending will shrink by 8% per year.
Also reducing the magazine’s advertising expenses is the Estée Lauder Group, which has reduced its beauty giant by $46.3 million to $95.3 million; Gucci’s parent company, Kaiyun Group, cut $7.5 million to $97.2 million; in 2017, it reported its first earnings report and revenue of 9.62 billion. The dollar's Chanel has cut $7.8 million to $67.4 million; Amazon, the ambitious e-commerce giant in the fashion industry, has cut nearly half of the magazine's advertising budget, cutting $37.6 million to $44.3 million.
The eldest son Antoine Arnault (left), Bernard Arnault (middle), the second son Alexandre Arnault (right)
As the parent company of magazines such as Vogue and Vanity Fair, Condé Nast lost more than $120 million last year and is intensively adjusting and reforming within the group. At present, although the Group's online business has begun to obtain considerable income, it still cannot make up for the loss of paper media. After closing the "Details", "Self" and "Teen Vogue" papers, after 80 job cuts last year, Condé Nast executives said recently that the group would seek to sell "Brides", "Golf Digest" and the recommendations of the Boston Consulting Group. Three magazines of "W". To save costs, Condé Nast will also lease at least 6 of its 26 floors in the World Trade Center office.
The domestic fashion publishing group is also not optimistic, making it harder and harder to make money. The "Huizhou FEMINA" under the Hearst China Group officially ceased publication in January last year. The Bund Pictorial earlier shut down the printing magazine to fully transform new media. Since 2016, including the new vision of Hyundai Communications, Magazines such as Bazaar Art, Ruili Fashion Pioneer and Self Yue have also ceased publication.
According to the fashion headline data, in the first half of this year, the "Weekly Pictorial" parent company Hyundai Communications Group's revenue increased by 13.8% year-on-year to 194 million yuan, but still recorded a net loss of 31.405 million yuan. According to public data, the profitability of modern communication has been declining for many years. In 2014, the profit was 37.79 million yuan. In 2015, the profit was 20.92 million yuan. In 2016, it plummeted to only 3 million yuan. Last year, it recorded a loss of nearly 40 million yuan. (Extended reading: "Weekly Pictorial" parent company lost 31 million in the first half of the year)
Obviously, luxury brands have drastically cut magazine advertising budgets, not to reduce group spending, apparently spending money elsewhere.
The online market is now the most important and promising growth engine for the fashion industry. According to McKinsey's forecast, online sales of luxury brands will reach $81 billion in 2025 and are expected to account for 18% to 20% of total brand revenue. In order to promote the expansion of the online market, the most direct way is naturally not through the use of paper media, but through more online market, more digital influence of fashion bloggers and social media.
Internet platforms such as social media and video sites have also become the new favorite of luxury brands. As the social media ecosystem becomes more diverse, luxury brand retailing tends to be vertical, and the chain of user conversions is constantly being shortened. Social media such as Facebook and Instagram are called more and more frequent advertisements for luxury brands. In China, WeChat, which has 1 billion monthly active users, plays the same role.
As young people become the mainstay of luxury consumption, the logic of luxury advertising becomes where young people are and where advertising targets are.
In the past year, Estée Lauder has been released in the WeChat circle for up to 18 times, of which about one-third is new. According to Tencent's index data, more than 90% of the head beauty brand's online voice comes from social media, and young consumers who grow up with social media are more likely to touch the brand in their familiar scenes. (Extended reading: Where Newchic Coupon  are the ads for luxury brands going?)
In addition, fashion influencers have moved from the edge to the center, given that influence has become a hard currency in the online market. The new darling of these luxury brands has been given a simpler and more direct name for "Opinion Influencers" in the past two years. In the Chinese market, people are used to calling it KOL (Key Opinion Leader) or net red.
According to the British "Financial Times" report, Greg Paull, head of the global marketing consulting firm Shengsan Management Consulting R3, said that China's key opinion leader KOL has taken the lead in other countries around the world and is the first to become a real media carrier. In China, KOL marketing is gradually replacing traditional marketing methods such as TV and print media advertising.
At first, luxury brands only added KOL marketing as a icing on the cake, and nowadays it has become a mainstream trend. In July of this year, Dior conducted a large-scale KOL marketing to promote the latest saddle bags on social media worldwide. According to incomplete statistics, at least 20 KOLs released saddle bag photos on social media on the day of the saddle bag sale on July 19th, which immediately increased the popularity and spread of the handbag under the influence of the scale effect.
Relying on KOL marketing, Dior has also become the big winner of the recent fashion blogger Chiara Ferragni wedding. According to LaunchMetrics data testing, from August 31st to September 3rd, fashion blogger Chiara Ferragni three days after the wedding and wedding day, the topic tag #TheFerragnez on Instagram was awarded $36 million. Media Impact Value (MIV) and triggered 67 million interactions. Among them, the Dior wedding dress and dress she chose generated more than $5.2 million in audience media influence and 5.6 million interactions.
The influence of Chiara Ferragni's personal postings accounts for 31% of Dior's global MIV. 41% of brand-acquired MIVs come from online resources, while 59% come directly from social media platforms. Some analysts said that Chiara Ferragni's exposure to Dior or Dior saved $2,200,000 in digital media ad placement costs. It is worth noting that the media influence of Dior's audience is higher than that of the dress brand Givenchy when the British Princess Meghan Markle was married.
Although the actual ROI of KOL marketing still lacks reliable data support, KOL's influence on brand sales is more easily quantified than traditional magazines. The Chinese fashion blogger KOL list released by the latest report of BNP Paribas this year has increased the WeChat conversion index in addition to the number of Weibo fans. In terms of WeChat conversion rate, Rebecca became the fashion blogger who most influenced the fans to buy products, followed by gogoboi and Mr. Bao.
According to the "2018 China Network Red Economy Development Insight Report" jointly released by Ai Rui and Weibo, as of May 2018, the total number of domestic fashion KOL fans reached 588 million, a year-on-year increase of 25%, including 53.9% of the fan age. Focus on under 25 years of age. At present, 61% of users on Weibo are also concentrated in this age group, becoming the main crowd of fashion bloggers.
The report also found that 95% of fashion bloggers have received higher education, and 14.6% of fashion bloggers have master's degrees or above. The improvement of the comprehensive quality of fashion bloggers has promoted the continuous improvement of content quality. According to Mediakix, a fashion blogger's marketing ability consulting organization, the annual global fashion blogger marketing volume has reached 1 billion US dollars.
Monocle founder Tyler Brûlé once said that the boundaries of the Internet have been very vague, and many people say that this is not important, because magazines need to survive anyway, but if you start to lose the trust of the core readers, your position will be insured.
Now, the tradition of the fashion industry has been broken, and strengthening digital marketing has become a business strategy for the brand. For luxury brands, social media that pays more attention to user thinking is increasingly about consumers' choices.

LVMH reduced paper fashion magazine advertising


No one can make history without stopping. This is Rimowa's latest advertising slogan, and it is now one of the world's largest luxury goods group LVMH revolution.


Rimowa recently announced the signing of tennis star Federer as the brand ambassador, and invited Virgil Abloh, supermodel Adwoa Aboah, Dior Homme new jewelry designer Yoon Ahn and world famous chef Nobu Matsuhisa to shoot the first commercial in the 120 years of the brand "No One Builds". a Legacy by Standing Still”.


It is worth noting that for this commercial, the brand announced that it will use the "non-paid print policy" method, except for starting in an unnamed newspaper, not in any paper publication. On the promotion, the advertisements will only be placed on online media, video websites, theaters and other channels. This is the first luxury brand of LVMH to make such bold moves. Whether the other luxury brands under the group are following the industry's extensive attention.


Supermodel Adwoa Aboah participated in the first commercial of Rimowa in 120 years "No One Builds a Legacy by Standing Still"


Nearly radical marketing strategy confirmed that Rimowa, which was acquired by LVMH, is becoming a test field for the group's youth reform.


In October 2016, LVMH announced the acquisition of 80% of Rimowa for 640 million euros, and then accelerated to young consumers under the leadership of the group's chairman Bernard Arnault Alexandre Arnault.
The picture shows the new brand logo of Rimowa


In February of this year, Alexandre Arnault promoted the replacement of the Rimowa brand logo, turning the font into a sans serif font, making it visually fresher and more vibrant. The new logo was officially launched in January this year. Since last year, Rimowa has been innovating with the brand Supreme, Off-White, and the luxury brand Fendi, constantly creating a sense of fashion and creating hot spots to attract the attention of young people.


Since Alexandre Arnault took over Rimowa, the brand has become more and more important to the online market, which is closely related to Alexandre Arnault's own digital marketing background. He played a key role in the launch of the LVMH e-commerce platform 24Sèvres. In June of this year, LVMH also appointed the eldest son Antoine Arnault as the group's propaganda and image leader, responsible for overseeing the promotion of the group's luxury brands on social media.


The picture shows the Rimowa x Off-White limited suitcase


In fact, Rimowa's rejuvenation initiatives are also highly consistent with LVMH's overall strategy. In terms of marketing, LVMH is constantly reducing the advertising of traditional fashion magazines.


According to AMM's annual report, LVMH, which has more than 60 luxury brands, cut its advertising spending last year by $15.2 million to $216.3 million, and magazine advertising revenues of the world's 50 largest advertisers fell from $6.5 billion in 2016. The $6.1 billion means that the magazine industry lost at least $400 million in revenue last year. According to advertising procurement company Magna Global, until 2021, global magazine newspaper advertising spending will shrink by 8% per year.


Also reducing the magazine’s advertising expenses is the Estée Lauder Group, which has reduced its beauty giant by $46.3 million to $95.3 million; Gucci’s parent company, Kaiyun Group, cut $7.5 million to $97.2 million; in 2017, it reported its first earnings report and revenue of 9.62 billion. The dollar's Chanel has cut $7.8 million to $67.4 million; Amazon, the ambitious e-commerce giant in the fashion industry, has cut nearly half of the magazine's advertising budget, cutting $37.6 million to $44.3 million.


The eldest son Antoine Arnault (left), Bernard Arnault (middle), the second son Alexandre Arnault (right)
As the parent company of magazines such as Vogue and Vanity Fair, Condé Nast lost more than $120 million last year and is intensively adjusting and reforming within the group. At present, although the Group's online business has begun to obtain considerable income, it still cannot make up for the loss of paper media. After closing the "Details", "Self" and "Teen Vogue" papers, after 80 job cuts last year, Condé Nast executives said recently that the group would seek to sell "Brides", "Golf Digest" and the recommendations of the Boston Consulting Group. Three magazines of "W". To save costs, Condé Nast will also lease at least 6 of its 26 floors in the World Trade Center office.


The domestic fashion publishing group is also not optimistic, making it harder and harder to make money. The "Huizhou FEMINA" under the Hearst China Group officially ceased publication in January last year. The Bund Pictorial earlier shut down the printing magazine to fully transform new media. Since 2016, including the new vision of Hyundai Communications, Magazines such as Bazaar Art, Ruili Fashion Pioneer and Self Yue have also ceased publication.


According to the fashion headline data, in the first half of this year, the "Weekly Pictorial" parent company Hyundai Communications Group's revenue increased by 13.8% year-on-year to 194 million yuan, but still recorded a net loss of 31.405 million yuan. According to public data, the profitability of modern communication has been declining for many years. In 2014, the profit was 37.79 million yuan. In 2015, the profit was 20.92 million yuan. In 2016, it plummeted to only 3 million yuan. Last year, it recorded a loss of nearly 40 million yuan. (Extended reading: "Weekly Pictorial" parent company lost 31 million in the first half of the year)
Obviously, luxury brands have drastically cut magazine advertising budgets, not to reduce group spending, apparently spending money elsewhere.


The online market is now the most important and promising growth engine for the fashion industry. According to McKinsey's forecast, online sales of luxury brands will reach $81 billion in 2025 and are expected to account for 18% to 20% of total brand revenue. In order to promote the expansion of the online market, the most direct way is naturally not through the use of paper media, but through more online market, more digital influence of fashion bloggers and social media.


Internet platforms such as social media and video sites have also become the new favorite of luxury brands. As the social media ecosystem becomes more diverse, luxury brand retailing tends to be vertical, and the chain of user conversions is constantly being shortened. Social media such as Facebook and Instagram are called more and more frequent advertisements for luxury brands. In China, WeChat, which has 1 billion monthly active users, plays the same role.


As young people become the mainstay of luxury consumption, the logic of luxury advertising becomes where young people are and where advertising targets are.


In the past year, Estée Lauder has been released in the WeChat circle for up to 18 times, of which about one-third is new. According to Tencent's index data, more than 90% of the head beauty brand's online voice comes from social media, and young consumers who grow up with social media are more likely to touch the brand in their familiar scenes. (Extended reading: Where are the ads for luxury brands going?)


In addition, fashion influencers have moved from the edge to the center, given that influence has become a hard currency in the online market. The new darling of these luxury brands has been given a simpler and more direct name for "Opinion Influencers" in the past two years. In the Chinese market, people are used to calling it KOL (Key Opinion Leader) or net red.


According to the British "Financial Times" report, Greg Paull, head of the global marketing consulting firm Shengsan Management Consulting R3, said that China's key opinion leader KOL has taken the lead in other countries around the world and is the first to become a real media carrier. In China, KOL marketing is gradually replacing traditional marketing methods such as TV and print media advertising.


At first, luxury brands only added KOL marketing as a icing on the cake, and nowadays it has become a mainstream trend. In July of this year, Dior conducted a large-scale KOL marketing to promote the latest saddle bags on social media worldwide. According to incomplete statistics, at least 20 KOLs released saddle bag photos on social media on the day of the saddle bag sale on July 19th, which immediately increased the popularity and spread of the handbag under the influence of the scale effect.


Relying on KOL marketing, Dior has also become the big winner of the recent fashion blogger Chiara Ferragni wedding. According to LaunchMetrics data testing, from August 31st to September 3rd, fashion blogger Chiara Ferragni three days after the wedding and wedding day, the topic tag #TheFerragnez on Instagram was awarded $36 million. Media Impact Value (MIV) and triggered 67 million interactions. Among them, the Dior wedding dress and dress she chose generated more than $5.2 million in audience media influence and 5.6 million interactions.
The influence of Chiara Ferragni's personal postings accounts for 31% of Dior's global MIV. 41% of brand-acquired MIVs come from online resources, while 59% come directly from social media platforms. Some analysts said that Chiara Ferragni's exposure to Dior or Dior saved $2,200,000 in digital media ad placement costs. It is worth noting that the media influence of Dior's audience is higher than that of the dress brand Givenchy when the British Princess Meghan Markle was married.


Although the actual ROI of KOL marketing still lacks reliable data support, KOL's influence on brand sales is more easily quantified than traditional magazines. The Chinese fashion blogger KOL list released by the latest report of BNP Paribas this year has increased the WeChat conversion index in addition to the number of Weibo fans. In terms of WeChat conversion rate, Rebecca became the fashion blogger who most influenced the fans to buy products, followed by gogoboi and Mr. Bao.


According to the "2018 China Network Red Economy Development Insight Report" jointly released by Ai Rui and Weibo, as of May 2018, the total number of domestic fashion KOL fans reached 588 million, a year-on-year increase of 25%, including 53.9% of the fan age. Focus on under 25 years of age. At present, 61% of users on Weibo are also concentrated in this age group, becoming the main crowd of fashion bloggers.


The report also found that 95% of fashion bloggers have received higher education, and 14.6% of fashion bloggers have master's degrees or above. The improvement of the comprehensive quality of fashion bloggers has promoted the continuous improvement of content quality. According to Mediakix, a fashion blogger's marketing ability consulting organization, the annual global fashion blogger marketing volume has reached 1 billion US dollars.


Monocle founder Tyler Brûlé once said that the boundaries of the Internet have been very vague, and many people say that this is not important, because GeekBuying Coupons magazines need to survive anyway, but if you start to lose the trust of the core readers, your position will be insured.


Now, the tradition of the fashion industry has been broken, and strengthening digital marketing has become a business strategy for the brand. For luxury brands, social media that pays more attention to user thinking is increasingly about consumers' choices.

11 сентября 2018 08:28
НАВЕРХ

Gucci Becomes the Most Popular Brand of Second-Hand Consignment Transactions

 

The RealReal, a well-known second-hand luxury consignment platform in the United States, released the second-hand luxury consignment industry report (State of Luxury Resale) in the mid-2018. Rati Levesque, Chief Commercial Officer of The RealReal, said in the report: "The luxury consignment market is growing exponentially and more mainstream than ever. Everyone is DressLily Promo Code concerned about the development of online and physical consignment markets to gain insight into consumer behavior. Understand the needs of our customers."
As of June this year, The RealReal has consigned 8 million luxury items. According to this huge database, the company counts the development trend of luxury goods in the second-hand consignment market, best-selling brands and styles, and understands the market size for the industry and the public. The rapidly expanding industry provides a valuable perspective.
Used Gucci is the most sought-after
According to reports, luxury goods of specific brands and styles show significant long-term value. For example, Gucci's performance in 2018 was very eye-catching, jumping from the third place in the overall ranking last year to the first place, defeating Chanel, who ranked first last year, and Louis Vuitton, ranked second, with the top search volume. Cartier (ranked 10th), Dolce&Gabbana (ranked 12th), Tiffany (ranked 13th), Saint Laurent (ranked 15th) and Fendi (ranked 16th) also climbed on the popular search list. But this year, France's old-fashioned luxury goods giant Goyard seems to have lost its appeal to consumers, from the 8th last year to the 17th. Isabel Marant, a luxury womenswear brand from France, also underperformed, falling from 11th last year to 18th.
In terms of sales volume, Gucci won again in the competition of many brands. In the first half of 2018, Gucci achieved an overall 62% year-on-year growth in the first half of 2018, as its creative director Alessandro Michele promoted the concept of extremely versatile design. Hermès and Chanel, which followed closely, also grew 40% and 34% respectively. Even in second-hand consignment transactions, the intensity of competition among luxury brands is still increasing. This year, consumers have turned to Balenciaga to buy the latest design of the pioneer designer Demna Gvasalia, resulting in poor overall sales of Vetements, another brand of design director by Demna. Johanna Ortiz also offered a similar style of fashion at a lower price for its competitors, and the consignment price was lowered by 27%.
As for the most popular luxury style this year, the “logo bag” series has once again become a popular choice for the public. Dior's classic saddle bag sales increased by 89% year-on-year, Gucci's iconic green red and green ribbon bag increased by 51%, and Louis Vuitton classic letter presbyopic bag increased by 26%. Levesque pointed out: "Most of the handbags with Dior, Gucci and Fendi logos are constantly on the market. On the contrary, sales of off-the-sea handbags without the logo pattern are going downhill."
Millennials become the main force
In addition to the enthusiasm and popularity of the major luxury brand styles, there are some consumer phenomena and trends in the luxury industry that are worthy of attention. The report shows that the more popular luxury brands in the millennial generation account for a large proportion of the total second-hand consignment, the younger generation of customers is the main growth point of the industry. For example, Gucci, which is far ahead in all age groups, has a sales growth rate of 48% in the millennial generation compared to other age groups. In addition, Hermès' 71% sales growth indicates that it is very attractive to consumers in the 18-34 age group. For the major luxury brands, the second-hand luxury consignment market is not only a way for young people to try luxury consumption, but also helps to enhance the group's future willingness to consume luxury goods. In the long run, it also has positive significance for the consumption of luxury goods in the primary market. .
The reason why young consumers have become the main force in the second-hand luxury consignment industry depends on the digital positioning of the consignment platform and attracts thousands of newcomers who are accustomed to online shopping. It is reported that nearly one-third of the online traffic of The RealReal comes from people aged 24-34, while those from 18-23 years old and 35-44 years old each account for 18%. On the other hand, millennials consumers enjoy the personality, mashup and cost-effective experience of second-hand shopping. Julie Wainwright, founder of The RealReal, said in an interview with Forbes magazine that American consumers are now overwhelmed by too many similar fashions, while millennials are particularly eager for a personalized look. She said: "Never underestimate the millennial generation's demand for avant-garde luxury goods, which is the key to The RealReal's past and future success."
"Dad Wind" single item is favored
As more and more men begin to pay attention to and accept second-hand luxury goods consumption, the consumption of male watches, fashion brands and other categories has also increased significantly. According to statistics, among the millennial male consumers, Rolex, Gucci and Louis Vuitton became the top three luxury brands that are most popular among men. In addition, due to the low-key design of the last wave of fashion designers to promote thick sneakers and earthen denim, male consumers in the first half of 2018 turned to the street fashion brand of “Daddy Style”. The search for fresh and middle-aged men's Hawaiian shirts has increased by 84% compared to last year, while the search volume for men's pockets has increased by 614% year-on-year. In addition, the enthusiasm of luxury shoes is also high, and the Yeezy X Adidas series designed by Kanye West is the most popular, almost all of the United States.
According to Thredup, a second-hand consignment platform for popular fashion brands, total sales in the second-hand consignment market will reach $41 billion by 2022, and second-hand stores will be one of the fastest growing industries this year. In an interview with Forbes magazine, Levesque pointed out that the second-hand consignment platform is becoming an important second-hand transaction vane and can even promote first-hand transactions. He said: "According to the survey, many luxury buyers will check the second-hand trading platform before buying new products. Even if they have Promo Code for Zaful never sold second-hand goods, if they want to buy new products at higher prices, know in advance how to use them. Buying judgments can also help. If the second-hand price of a product can be returned to about 80%, consumers are more likely to buy first-hand items."
In recent years, as the second-hand luxury consignment market has gradually become an important part of the luxury goods trading market, more and more investors are aware that the second-hand luxury consignment industry has great potential for development. In 2017, The RealReal founder Julie Wainwright said in an interview with CNBC that the company had sales of only $10 million when it first went online in 2011, and six years later, sales have exceeded $500 million. At the end of July this year, The RealReal completed a $115 million Series G round of financing, with a total financing of $288 million, making it the second-largest consignment site with the most investment. The second-hand luxury consignment platform redefines the luxury buying model. In the future, as people's attitude towards second-hand luxury goods becomes more and more open, the luxury goods industry may usher in new "rules of the game."

Gucci becomes the most popular brand of second-hand consignment transactions
The RealReal, a well-known second-hand luxury consignment platform in the United States, released the second-hand luxury consignment industry report (State of Luxury Resale) in the mid-2018. Rati Levesque, Chief Commercial Officer of The RealReal, said in the report: "The luxury consignment market is growing exponentially and more mainstream than ever. Everyone is concerned about the development of online and physical consignment markets to gain insight into consumer behavior. Understand the needs of our customers."
As of June this year, The RealReal has consigned 8 million luxury items. According to this huge database, the company counts the development trend of luxury goods in the second-hand consignment market, best-selling brands and styles, and understands the market size for the industry and the public. The rapidly expanding industry provides a valuable perspective.
Used Gucci is the most sought-after
According to reports, luxury goods of specific brands and styles show significant long-term value. For example, Gucci's performance in 2018 was very eye-catching, jumping from the third place in the overall ranking last year to the first place, defeating Chanel, who ranked first last year, and Louis Vuitton, ranked second, with the top search volume. Cartier (ranked 10th), Dolce&Gabbana (ranked 12th), Tiffany (ranked 13th), Saint Laurent (ranked 15th) and Fendi (ranked 16th) also climbed on the popular search list. But this year, France's old-fashioned luxury goods giant Goyard seems to have lost its appeal to consumers, from the 8th last year to the 17th. Isabel Marant, a luxury womenswear brand from France, also underperformed, falling from 11th last year to 18th.
In terms of sales volume, Gucci won again in the competition of many brands. In the first half of 2018, Gucci achieved an overall 62% year-on-year growth in the first half of 2018, as its creative director Alessandro Michele promoted the concept of extremely versatile design. Hermès and Chanel, which followed closely, also grew 40% and 34% respectively. Even in second-hand consignment transactions, the intensity of competition among luxury brands is still increasing. This year, consumers have turned to Balenciaga to buy the latest design of the pioneer designer Demna Gvasalia, resulting in poor overall sales of Vetements, another brand of design director by Demna. Johanna Ortiz also offered a similar style of fashion at a lower price for its competitors, and the consignment price was lowered by 27%.
As for the most popular luxury style this year, the “logo bag” series has once again become a popular choice for the public. Dior's classic saddle bag sales increased by 89% year-on-year, Gucci's iconic green red and green ribbon bag increased by 51%, and Louis Vuitton classic letter presbyopic bag increased by 26%. Levesque pointed out: "Most of the handbags with Dior, Gucci and Fendi logos are constantly on the market. On the contrary, sales of off-the-sea handbags without the logo pattern are going downhill."
Millennials become the main force
In addition to the enthusiasm and popularity of the major luxury brand styles, there are some consumer phenomena and trends in the luxury industry that are worthy of attention. The report shows that the more popular luxury brands in the millennial generation account for a large proportion of the total second-hand consignment, the younger generation of customers is the main growth point of the industry. For example, Gucci, which is far ahead in all age groups, has a sales growth rate of 48% in the millennial generation compared to other age groups. In addition, Hermès' 71% sales growth indicates that it is very attractive to consumers in the 18-34 age group. For the major luxury brands, the second-hand luxury consignment market is not only a way for young people to try luxury consumption, but also helps to enhance the group's future willingness to consume luxury goods. In the long run, it also has positive significance for the consumption of luxury goods in the primary market. .
The reason why young consumers have become the main force in the second-hand luxury consignment industry depends on the digital positioning of the consignment platform and attracts thousands of newcomers who are accustomed to online shopping. It is reported that nearly one-third of the online traffic of The RealReal comes from people aged 24-34, while those from 18-23 years old and 35-44 years old each account for 18%. On the other hand, millennials consumers enjoy the personality, mashup and cost-effective experience of second-hand shopping. Julie Wainwright, founder of The RealReal, said in an interview with Forbes magazine that American consumers are now overwhelmed by too many similar fashions, while millennials are particularly eager for a personalized look. She said: "Never underestimate the millennial generation's demand for avant-garde luxury goods, which is the key to The RealReal's past and future success."
"Dad Wind" single item is favored
As more and more men begin to pay attention to and accept second-hand luxury goods consumption, the consumption of male watches, fashion brands and other categories has also increased significantly. According to statistics, among the millennial male consumers, Rolex, Gucci and Louis Vuitton became the top three luxury brands that are most popular among men. In addition, due to the low-key design of the last wave of fashion designers to promote thick sneakers and earthen denim, male consumers in the first half of 2018 turned to the street fashion brand of “Daddy Style”. The search for fresh and middle-aged men's Hawaiian shirts has increased by 84% compared to last year, while the search volume for men's pockets has increased by 614% year-on-year. In addition, the enthusiasm of luxury shoes is also high, and the Yeezy X Adidas series designed by Kanye West is the most popular, almost all of the United States.
According to Thredup, a second-hand consignment platform for popular fashion brands, total sales in the second-hand consignment market will reach $41 billion by 2022, and second-hand stores will be one of the fastest growing industries this year. In an interview with Forbes magazine, Levesque pointed out that the second-hand consignment platform is becoming an important Shein Coupons second-hand transaction vane and can even promote first-hand transactions. He said: "According to the survey, many luxury buyers will check the second-hand trading platform before buying new products. Even if they have never sold second-hand goods, if they want to buy new products at higher prices, know in advance how to use them. Buying judgments can also help. If the second-hand price of a product can be returned to about 80%, consumers are more likely to buy first-hand items."
In recent years, as the second-hand luxury consignment market has gradually become an important part of the luxury goods trading market, more and more investors are aware that the second-hand luxury consignment industry has great potential for development. In 2017, The RealReal founder Julie Wainwright said in an interview with CNBC that the company had sales of only $10 million when it first went online in 2011, and six years later, sales have exceeded $500 million. At the end of July this year, The RealReal completed a $115 million Series G round of financing, with a total financing of $288 million, making it the second-largest consignment site with the most investment. The second-hand luxury consignment platform redefines the luxury buying model. In the future, as people's attitude towards second-hand luxury goods becomes more and more open, the luxury goods industry may usher in new "rules of the game."

03 сентября 2018 12:16
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BIRKENSTOCK refused to put a logo on the slippers

 

Supreme is definitely the “hot enthusiasm” in the market. Any brand and Supreme joint name can achieve the high return on expectations. However, a brand has clearly expressed its refusal to cooperate with Supreme, which is the top sandal brand: BIRKENSTOCK.
I believe that today's generation says that Coupons for Shoes Supreme is a refutable speech. The joint planning of the company is a wave of waves. The Louis Vuitton x Supreme in the past year is even more shocking and shocking the fashion industry. So everyone will think that Supreme is not an object that cannot be co-branded, but this argument was broken by Birkenstock today.
Oliver Reichert, CEO of BIRKENSTOCK, said in an interview recently that the brand refused to cooperate with Supreme and Vetements because the two brands just wanted to put the logo on the slippers. He also compared the joint behavior of the two brands with “prostitution”. If you cooperate with them, it is undoubtedly to sell BIRKENSTOCK. Such a hard-core brand is really rare, and dare to reject the most popular brands in the Supreme and Vetements markets. Reichert is really bold.
Demna Gvasalia, creative director of Vetements, added him when he was interviewed because Birkenstock's shoes were comfortable and wanted to work with them. Then they were able to reopen and talk about it, and Supreme didn't respond after being rejected. So, do you think that the speech of the CEO of Birkenstock is reasonable?

Supreme is definitely the “hot enthusiasm” in the market. Any brand and Supreme joint name can achieve the high return on expectations. However, a brand has clearly expressed its refusal to cooperate with Supreme, which is the top sandal brand: BIRKENSTOCK.


I believe that today's generation says that Supreme is a refutable speech. The joint planning of the company is a wave of waves. The Louis Vuitton x Supreme in the past year is even more shocking and shocking the fashion industry. So everyone will think that Supreme is not an object that cannot be co-branded, but this argument was broken by Birkenstock today.


Oliver Reichert, CEO of BIRKENSTOCK, said in an Promo Codes interview recently that the brand refused to cooperate with Supreme and Vetements because the two brands just wanted to put the logo on the slippers. He also compared the joint behavior of the two brands with “prostitution”. If you cooperate with them, it is undoubtedly to sell BIRKENSTOCK. Such a hard-core brand is really rare, and dare to reject the most popular brands in the Supreme and Vetements markets. Reichert is really bold.


Demna Gvasalia, creative director of Vetements, added him when he was interviewed because Birkenstock's shoes were comfortable and wanted to work with them. Then they were able to reopen and talk about it, and Supreme didn't respond after being rejected. So, do you think that the speech of the CEO of Birkenstock is reasonable?

23 августа 2018 13:24
НАВЕРХ

Tiffany's new series will be on sale at Tmall

 

Jewelry brand Tiffany announced that it will open a flash shop at the Luxury Pavilion of Tmall's luxury platform, selling its latest collection of jewellery "Paper Flowers" in New York in May. This is the first time the brand has sold new products through online platforms in the global market. According to Tmall's statement, this online sale will start pre-sale on August 16 and will be two weeks ahead of the offline store.
For Tmall, this means that it is collaborating with flash stores, and the strategy of connecting with luxury brands continues. Prior to this, Loewe, Marni, and Valentino had already sold some limited series in the form of TmallSpace, a Tmall luxury flash shop.
For Tiffany, this is a practice for the brand to fight for the millennial strategy in the Chinese market. In order to attract millennials and let Tiffany always occupy the hearts of young consumers, Tiffany's new CEO, Alessandro Bogliolo, said in a high profile shortly after taking office that Tiffany will enlarge brand innovation information, update products, improve in-store display and provide omni-channel customers in the future. Experience, foster more effective business models, motivate and coordinate internal organizations.
After that, Tiffany strengthened the development of non-jewelry products: after a long time, the perfume was released, and the contract with the world's largest eyewear manufacturer Lu Xun Tica, continued to push the topic of the "high price" daily necessities series. On the other hand, Tiffany's new creative director, former Coach president and creative director Reed Krakoff, unveiled its first jewellery collection at Tiffany, the flower rhyme series that was launched at Tmall, which officially opened a new phase of Tiffany jewelry.
It is worth mentioning that the Hua Yun series consumer groups cover a wide range, ranging from 2,500 US dollars to 790,000 US dollars. Tiffany will try to sell 8 products through the Tmall Flash Store, one of which is a platinum-encrusted necklace with a price of 670,000 yuan. The money chain is only stocked in the Chinese market.
In order to further speed up the development of new products, Tiffany also built a new factory. At the same time, Tiffany launched a series of marketing attempts to cater to the attributes of social networking, such as the Tiffany Blue Restaurant, and launched a new face spokesperson for the younger generation around the world. Recently, it has also tested a new retail concept “styling studio” in a new store in London, offering customers the opportunity to personalize their products on-site.
However, in addition to attracting young people, Tiffany quickly made this series of adjustments at this point in time because reforms are imminent.
Beginning in 2016, Tiffany began to face a decline in performance, with its $60 billion valuation market shrinking by 6.3%. And analysts also expect such a decline to continue until 2022. Accompanied by the fact that the Qatar Fund sold 25% of the company's equity triggered a negative association in the capital market, and Tiffany ushered in a year of turmoil at the company level: former Bulgari executive Alessandro Bogliolo became the new CEO; executives The team is old, new, and big.
Fortunately, the new executive team has been stable Soufeel Jewelry Coupon and is actively promoting brand innovation. According to the company’s first quarter earnings report for the 2018 fiscal year announced in May, these strategies are beginning to bear fruit.
In the three months ended April 30, 2018, Tiffany's net sales increased 15% year-on-year to US$10, higher than analysts' expectations, and net profit increased by 53% year-on-year. Affected by this, Tiffany's share price rose 17% to 119.60 US dollars that day, the highest since 2001.
It is worth mentioning that in the quarterly report, the data contributed by the Asia-Pacific market except Japan is still the most prominent in the regional market – sales increased 28% year-on-year to US$329 million, and same-store sales increased by 14% year-on-year. . Among them, the wholesale channels in Greater China and South Korea were also specifically mentioned due to their outstanding performance. This may also increase confidence in Tiffany's e-commerce test in the Chinese market.
14 августа 2018 12:12
НАВЕРХ

French Outdoor Sports Brand k-Way Sales In 2017 Reached 60 Million Euros

 

At the end of last month, Italian sports and apparel manufacturer BasicNet S.p.A announced the latest financial data for the first half of 2018, with a net Yoins Coupon Code profit of 6.5 million euros, a significant increase of 87% over the same period in 2017. The group's French outdoor sports brand K-Way achieved sales of 60.4 million euros in 2017, an increase of 12.1% compared with 2016. The performance was very eye-catching. In the first half of 2018, K-Way continued its excellent performance.
As of June 30, 2018:
K-Way has a total of 44 stores in Europe, 29 of which are located in Italy and 13 in France. It is particularly worth mentioning that in the first half of 2018, BasicNet SpA also signed commercial licenses for the K-Way brand in Austria and Germany. Dealers further expand the brand's influence in Europe;
K-Way's potential in the Asian market is not to be underestimated, especially in Taiwan, Japan and South Korea.
Lorenzo Boglione, vice president of BasicNet SpA, said in an interview with Italian media Affari & Finanziaria: “We have a new K-Way strategic store in London, and the brand is also very good in the Korean market. K-Way is in all sales. Organic growth has been achieved on the channel, including retail, wholesale and online businesses."
However, K-Way's prospects are not smooth, although brand sales have grown, but on the other hand K-Way's brand cooperation has stagnated. Lorenzo Boglione said: “K-Way is one of the first brands to implement the concept of 'capsule series'. Over time, this has become an inevitable choice for major brands. Now we have decided to part of the 'capsule series' The cooperation plan has been reduced to a minimum, because the public has become more accustomed to this form of Zaful Coupon Code communication, they will judge K-Way itself according to the level of the partner. We do not want to make our position and image distorted, so K-Way prefers Choose to stay away from these brands." Previously, K-Way has partnered with brands such as N°21, Versus Versace and Marc Jacobs to launch the capsule series, and in the first half of 2018 it also collaborated with Dsquared2 and Italian designer Simone Guidarelli.
About BasicNet S.p.A
Founded in 1916 in Turin, Italy, Calzificio Torinese was founded mainly for the production and sale of socks. After the hardships of the two world wars and the subsequent expansion of the years, it finally formed today's BasicNet SpA, which has well-known sports and leisure apparel brands Kappa and Robe di Kappa, Italian national canvas shoes brand Superga, outdoor sports brand K-way, cowboy Brand Jesus Jeans, high-end footwear brand Sabelt, sneakers brand Lanzera, professional sportswear and equipment brand Briko and sailing shoes brand Sebago. Among them, Sebago was acquired by BasicNet S.p.A in August 2017 through its subsidiary TOS S.r.l. from Wolverine World Wide, Inc., a listed footwear company in the US New York Stock Exchange, with a transaction value of US$ 14.25 million.
06 августа 2018 12:32
НАВЕРХ

Victoria's Secret Enters Hangzhou

 

The world-renowned underwear brand Victoria’s Secret first opened a full-line store in Hangzhou – the Hangzhou in77 store, which is also the eighth all-in-one RoseGal Promo Code store opened in China.
"Lianshang.com" has learned that Victoria's secret Hangzhou in77 stores have two floors of large shopping space and sell Victoria's secret undercover full line of underwear products.
Including: Dream Angels series, Very Sexy series, Sexy Illusions series, Body by Victoria series, Bombshell series, T-shirt Bra series, and Victoria Sport sports series, to bring consumers a romantic and gorgeous shopping experience.
New Victoria's Secret Dream Angels Collection
The new Victoria's Secret Dream Angels collection features a variety of sexy codes - unique round cutouts, delicate crochet laces, romantic sparkles, and unlocked summer romance.
In addition to the brand's best-selling lingerie collections, the store also has the signature fragrance and body care products available.
The Victoria's secret Bombshell perfume, which won the Oscar “FIFI” award for the perfume industry, will launch the new Bombshell Summer collection on July 17th, combining fresh and bright grapefruit with a sweet and juicy black currant with Lily and Summer. The beautiful tenderness of Japanese oak redefined the sexyness of summer.
Victoria's Secret Hangzhou in77 Store – PINK Series
In addition, the underwear, home and beauty products of VICTORIA’S SECRET PINK are also introduced in the store, and its design style is more relaxed and easier than Wei Mi.
Victoria's Secret Hangzhou in77 Store - Fitting Room
It is reported that Victoria's secrets have 30A to 36DDD professional full-size system, different types of steel rings and cushions, as well as a variety of styles and colors to meet the needs of women in the lingerie world. The trained Wei Mi underwear experts will always help customers measure the right underwear size. Each dressing room is equipped with a help button, customers can try on the latest products of Vichy in the dressing room that exudes the brand's characteristic fragrance, enjoy a romantic and gorgeous shopping experience, and help Chinese consumers find a suitable underwear for them.
For the lakeside Yintai in77D district, which is positioned for quality of life, Victoria's secret presence has enriched its business, and all necessities such as cosmetics, clothing, accessories and bookstores have been brought together to meet the needs of customers.

Victoria's Secret enters Hangzhou
The world-renowned underwear brand Victoria’s Secret first opened a full-line store in Hangzhou – the Hangzhou in77 store, which is also the eighth all-in-one store opened in China.
"Lianshang.com" has learned that Victoria's secret Hangzhou in77 stores have two floors of large shopping space and sell Victoria's secret undercover full line of underwear products.
Including: Dream Angels series, Very Sexy series, Sexy Illusions series, Body by Victoria series, Bombshell series, T-shirt Bra series, and Victoria Sport sports series, to bring consumers a romantic and gorgeous shopping experience.
New Victoria's Secret Dream Angels Collection
The new Victoria's Secret Dream Angels collection features a variety of sexy codes - unique round cutouts, delicate crochet laces, romantic sparkles, and unlocked summer romance.
In addition to the brand's best-selling lingerie collections, the store also has the signature fragrance and body care products available.
The Victoria's secret Bombshell perfume, which won Promo Code for DressLily the Oscar “FIFI” award for the perfume industry, will launch the new Bombshell Summer collection on July 17th, combining fresh and bright grapefruit with a sweet and juicy black currant with Lily and Summer. The beautiful tenderness of Japanese oak redefined the sexyness of summer.
Victoria's Secret Hangzhou in77 Store – PINK Series
In addition, the underwear, home and beauty products of VICTORIA’S SECRET PINK are also introduced in the store, and its design style is more relaxed and easier than Wei Mi.
Victoria's Secret Hangzhou in77 Store - Fitting Room
It is reported that Victoria's secrets have 30A to 36DDD professional full-size system, different types of steel rings and cushions, as well as a variety of styles and Shein Promo Code colors to meet the needs of women in the lingerie world. The trained Wei Mi underwear experts will always help customers measure the right underwear size. Each dressing room is equipped with a help button, customers can try on the latest products of Vichy in the dressing room that exudes the brand's characteristic fragrance, enjoy a romantic and gorgeous shopping experience, and help Chinese consumers find a suitable underwear for them.
For the lakeside Yintai in77D district, which is positioned for quality of life, Victoria's secret presence has enriched its business, and all necessities such as cosmetics, clothing, accessories and bookstores have been brought together to meet the needs of customers.

27 июня 2018 12:01
НАВЕРХ

Nine West Yuxi Brand Turned out Finally Auction Result

 

On Sunday, the American brand management company Authentic Brands Group LLC ("ABG") was auctioned off in the bankruptcy of Nine West Holdings Inc. ("Nine West Group"), the parent company of the well-known US footwear brand Nine West. China acquired its two major brands, Nine West and Bandolino, with a bid price of 340 million U.S. dollars in cash and additional conditions. The transaction is expected to be completed by July 15, 2018.
According to sources, ABG won the bid with DSW Inc., a Nine West shoe retailer, with an initial offer of US$200 million. The proceeds will be used to repay Coupons for Shoes the Nine West Group’s debt of approximately $1.5 billion.
As part of the transaction, ABG will assume all licensing cooperation and marketing initiatives for the Nine West and Bandolino brands. ABG has appointed Marc Fisher Footwear, the footwear distributor, to operate the footwear business and handbags dealer, Signal Products, to operate the handbag business.
Marc Fisher, founder and CEO of Marc Fisher Footwear, said: “We are pleased to expand our relationship with ABG and help Nine West and Bandolino achieve global success. Because my father is Nine West and Bandolino. Co-founder, most of my shoe career is working for these two brands. I am very happy to have the opportunity to revive the status of these two brands in the market.”
The Nine West brand was founded in Banggood Coupons 1969 by designer Vince Camuto. Marc Fisher's father, Jerome Fisher, joined in 1977. In 1978, Camuto and Fisher founded the Nine West Group and went public in 1993. In 1999, it was 9 Billion dollars was sold to the Jones Apparel Group.
Nine West once dominated the U.S. women’s shoe market. A report in the “New York Times” in 1997 stated that American women have one pair of shoes from Nine West for every five pairs of shoes.
Ralph Schipani, CEO of Nine West Group stated, “We are pleased to have completed the important steps in this restructuring. Now our focus is on promoting the restructuring of the remaining businesses with the support of key stakeholders.”
Jamie Salter, Chairman and CEO of ABG's Board of Directors, said: “The addition of these two brands enhances ABG’s growing lifestyle brand portfolio and we have launched our own global footwear platform. We have seen the expansion of the brand into footwear and Opportunities beyond handbags, especially apparel and home furnishings, and new global markets."
Nick Woodhouse, president and chief marketing officer of ABG, said: "This acquisition will increase the global sales of ABG's footwear and accessories business to more than $2 billion and bring the total sales of our portfolio to nearly $8 billion. turn off."
In April of this year, the Nine West Group announced the submission of a bankruptcy protection application (Chapter 11) to a local court in Manhattan, New York. In addition to the Nine West Group itself, its 10 subsidiaries also filed for bankruptcy protection, including American womenswear distributors: Kasper Group and One Jeanswear Group (including Gloria Vanderbilt and Jessica Simpson brands under One Jeanswear Group), in addition to Nine West. And women's denim brand under Bandolino.
The Nine West Group stated that it filed for bankruptcy Dacoz Coupons protection to promote sales of Nine West and Bandolino footwear and handbags business, and adjusted its capital structure around its profitable and growing businesses, including: One Jeanswear Group, The Jewelry Group Kasper Group and Anne Klein.
13 июня 2018 14:50
НАВЕРХ

Vomi's Parent Company l Brands' Net Income Fell 49.5% Year-On-Year In the First Quarter

 

Wei Mi’s false enthusiasm was once again hit by financial reports. On May 24, V Brands' parent company L Brands released its first quarterly report for fiscal year 2018, and its net income fell 49.5% year-on-year. While performance continues to be sluggish, the popularity of Wei Mi Xiu and Wei Mi’s supermodel on the social platform continues unabated, and Wei Mi’s online and offline AliExpress Promo Codes product promotions are also extremely lively. The voice of the product itself is mostly lack of quality and comfort. good. In the eyes of the industry, Wei Mi's marketing is undoubtedly a success, but the topical marketing of high fever objectively covers the problem of insufficient products. Adjustment of product upgrades is the key to ease the performance downturn.
Performance continues to be sluggish
Compared with the same period of last year, the performance of the parent company of VMI continued to decline in the first quarter of fiscal year 2018. In the first quarter of fiscal year 2018 as of May 5, Viti's parent company's operating revenue fell 26% year-on-year to US$155 million, comparable store sales fell 2% year-on-year, and core brand Vemi’s stores’ comparable sales fell 5% year-on-year.
The fact that nearly one-fifth of net income fell in the first quarter was not the case that U.S.-based parent companies had lost their forebodies, and their performance has continued for two years. Beijing Business Daily reporter compared with the parent company's Shein Coupon Codes financial report data in the past two years found that the parent company's net income from the third quarter of fiscal 2016 began a relatively continuous decline. From the third quarter of FY2016 to the third quarter of FY2017, net income fell by 25%, 0.6%, 38%, 45%, and 29%, respectively. In the fourth quarter of FY2017, there was a slight recovery, but it fell into the first quarter of fiscal year 2018 again. The state of significant decline in net income.
As for the reasons for the continued decline in performance, Beijing Daily News reporter has issued a verification request to Viti's parent company. However, the relevant person in charge of Viti company stated that due to the time difference problem, it cannot temporarily reply.
It is reported that as of May 5, 2018, the brand of the parent company of the company has a total of 3,069 stores worldwide. At the end of April of last year, the number of stores was 3,080, and 11 stores were opened.
Into the Chinese product list
In spite of the persistently weak performance, Wei Mi's network continues to be hot. The Beijing Business Daily reporter found that since the “Wei Mixiu Falls” incident, Wei Mi’s topic has been focused on Wei Mi Xiu’s supermodel. The rare content about the product is also a product defect and discount promotion.
And under the excitement of online voice and brand promotion, it is frequently exposed product quality problems. Beijing Daily News reporter found in the flagship store of the U.S. T-mall that there were not many consumer evaluations such as “Unsuitable underwear size”, “underwear discoloration” and “hard fabric”. Previously, consumers also reported to Beijing Business Daily that the buckles of the front buckles purchased by Wei Mi’s underwear had a metal buckle fade when they were worn for the second time. In 2017, a large number of imported garments destroyed by the Shanghai Entry-Exit Inspection and Quarantine Bureau, a batch of underwear products sent to the Chinese market by Vumi was listed on the destruction list due to the detection of formaldehyde exceeding the standard.
Improve quality is the key
At the same time, Wei Mi’s discount promotions have never stopped. A reporter from Beijing Business Daily visited the Central District of Victoria. It was Rosewholesale Coupon Code discovered that PINK, a young girl brand owned by Vmin, which is located on the first floor of the store, had the largest discount and had the most consumers. Such as 3 138 yuan, 2 238 yuan, buy one get one free promotion activity is not small. At present, the Wei Mi Tianma flagship store also has more relevant promotional activities, and foreign channels also have many discount promotions.
The seemingly lively promotion is in fact a follow-up to Weimei's poor performance. Amie Preston, L Brands' chief investment relations officer, previously said that due to the loss of the brand underwear category, especially the Virgin brand's teenage brand PINK, the brand had to be taken. discount promotion.
For the current situation of Wei Mi, Zhou Ting, president of the Waikao Research Institute, said that Wei Mi’s brand marketing was very successful, but the product failed to keep up. Wei Mixiu’s over-marketing also caused a disconnect between the audience and the consumer group. . Underwear is in direct contact with the skin, and quality and safety are the most basic prerequisites, and it is also a top priority for consumers. The appearance of quality problems in Wei Mi underwear products will directly affect the consumer's trust in the brand and will also greatly reduce the brand image.
This issue will have a greater negative impact on the layout of the Chinese market. Chinese consumers will lack loyalty to the brand. If Wei Mi enters the Chinese market at an early stage, if it cannot establish brand trust, it will lose the relationship between the consumer and the brand. Tightness, this will be a huge loss for the brand.
Well-known international fashion industry investor Free Promo Codes Yang Yihao also holds a similar view. Yang Dayuan also pointed out that although Wei Mi’s influence in the Chinese market is still high, it is difficult to shake the position of excellent domestic brands in the minds of consumers. After the shrinking of the US home market, Weimi, whose performance has declined, is eager to find new growth points in China. However, in the layout of the Chinese market, it is necessary to adjust and upgrade products to understand the local consumer style and national conditions.
25 мая 2018 12:59

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