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French Outdoor Sports Brand k-Way Sales In 2017 Reached 60 Million Euros


At the end of last month, Italian sports and apparel manufacturer BasicNet S.p.A announced the latest financial data for the first half of 2018, with a net Yoins Coupon Code profit of 6.5 million euros, a significant increase of 87% over the same period in 2017. The group's French outdoor sports brand K-Way achieved sales of 60.4 million euros in 2017, an increase of 12.1% compared with 2016. The performance was very eye-catching. In the first half of 2018, K-Way continued its excellent performance.
As of June 30, 2018:
K-Way has a total of 44 stores in Europe, 29 of which are located in Italy and 13 in France. It is particularly worth mentioning that in the first half of 2018, BasicNet SpA also signed commercial licenses for the K-Way brand in Austria and Germany. Dealers further expand the brand's influence in Europe;
K-Way's potential in the Asian market is not to be underestimated, especially in Taiwan, Japan and South Korea.
Lorenzo Boglione, vice president of BasicNet SpA, said in an interview with Italian media Affari & Finanziaria: “We have a new K-Way strategic store in London, and the brand is also very good in the Korean market. K-Way is in all sales. Organic growth has been achieved on the channel, including retail, wholesale and online businesses."
However, K-Way's prospects are not smooth, although brand sales have grown, but on the other hand K-Way's brand cooperation has stagnated. Lorenzo Boglione said: “K-Way is one of the first brands to implement the concept of 'capsule series'. Over time, this has become an inevitable choice for major brands. Now we have decided to part of the 'capsule series' The cooperation plan has been reduced to a minimum, because the public has become more accustomed to this form of Zaful Coupon Code communication, they will judge K-Way itself according to the level of the partner. We do not want to make our position and image distorted, so K-Way prefers Choose to stay away from these brands." Previously, K-Way has partnered with brands such as N°21, Versus Versace and Marc Jacobs to launch the capsule series, and in the first half of 2018 it also collaborated with Dsquared2 and Italian designer Simone Guidarelli.
About BasicNet S.p.A
Founded in 1916 in Turin, Italy, Calzificio Torinese was founded mainly for the production and sale of socks. After the hardships of the two world wars and the subsequent expansion of the years, it finally formed today's BasicNet SpA, which has well-known sports and leisure apparel brands Kappa and Robe di Kappa, Italian national canvas shoes brand Superga, outdoor sports brand K-way, cowboy Brand Jesus Jeans, high-end footwear brand Sabelt, sneakers brand Lanzera, professional sportswear and equipment brand Briko and sailing shoes brand Sebago. Among them, Sebago was acquired by BasicNet S.p.A in August 2017 through its subsidiary TOS S.r.l. from Wolverine World Wide, Inc., a listed footwear company in the US New York Stock Exchange, with a transaction value of US$ 14.25 million.
06 августа 2018 12:32


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