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SKECHERS sells 19 million pairs of shoes in China

 

The United States is the most developed market in the world's sporting goods industry, where many internationally renowned sports brands including Nike, An Dema, Reebok and so on have been born. Which can be regarded as the industry's dark horse can be said to be SKECHERS (SKECHERS), this American brand is mainly targeted at casual sports shoes, as early as a few years ago, it surpassed Adidas with a market share of 5%, becoming the second only to Nike in the Coupons for Shoes US market. The second largest footwear brand.
In 2019, SKECHERS released its latest performance report, with global sales reaching US$4.6 billion, a year-on-year increase of 11.5%, a record high. The performance in the Chinese market was outstanding, with sales reaching RMB 14.1 billion, a year-on-year increase of 36%, and more than 19 million pairs of shoes were sold. As of the end of last year, they had 2,998 self-owned retail stores and third-party stores worldwide, including more than 2,600 stores in Greater China.
According to public information, the interpretation of the name of SKECHERS is derived from the Southern California proverb, meaning “the young man who can't sit still”, representing the young people who pursue fashion and individuality. After more than 20 years of experience, the company started out as a tooling boots. Its unique design has been sought after by young people. It has become the second largest footwear brand in the United States, the largest fitness footwear brand in the United States, and the United States. A big children's shoes brand and so on.
The brand's strategy is not unusual, unlike the traditional sports brands Nike, Adidas, Anderma, which focus on sports professionalism and the use of high-tech products. SKECHERS is more about pursuing the comfort and shape of shoes. It launches more than 80 new shoes every year, and its style is very rich. Sales in the field of casual sports shoes exceeded Nike Adi.
As the most important market of SKECHERS, Greater China has been cultivating for more than ten years. In the same year, it cooperated with Luen Thai Group to develop the market and with its strong channel capabilities, it was able to develop rapidly. In the past ten years, the main products such as “Panda Shoes” and casual fitness shoes have helped the brand to achieve great success in sports and life, and have created a good brand image.
At the spring trade fair last year, they announced their first 10 years of development in China. Their total retail sales grew by 73% on average. In recent years, the global e-commerce market has continued to develop, which has brought some impact on physical retail. Last year, about 30% of SKECHER's annual sales of 14.1 billion yuan in the Chinese market came from online sales, and the performance was very bright.
In 2019, SKECHERS opened its largest brand store in Shenyang, with an overall area of nearly 3,000 square meters. The entire store was divided into a number of exclusive product areas, stylish atmosphere design and modern product display. Make the visual effects more intuitive and versatile, fully satisfying the consumer's one-stop shopping experience. In a fiercely competitive environment, major sports brands have upgraded their own brand stores to further enhance their own advantages.
In the face of product diversity, SKECHER believes that this is both a challenge for the brand and its most distinctive competitiveness. The SKECHER brand positioning is sports and leisure. It not only provides a product for consumers but also tells the brand DNA. Whether it is a consumer with any life pursuit, work nature or hobbies, it can be integrated into the life of consumers. Among them, this is the biggest advantage of the brand. It is reported that this year they decided to sink the store's focus to second- and third-tier cities.

SKECHERS sells 19 million pairs of shoes in China
The United States is the most developed market in the world's sporting goods industry, where many internationally renowned sports brands including Nike, An Dema, Reebok and so on have been born. Which can be regarded as the industry's dark horse can be said to be SKECHERS (SKECHERS), this American brand is mainly targeted at casual sports shoes, as early as a few years ago, it surpassed Adidas with a market share of 5%, becoming the second only to Nike in the US market. The second largest footwear brand.
In 2019, SKECHERS released its latest performance report, with global sales reaching US$4.6 billion, a year-on-year increase of 11.5%, a record high. The performance in the Chinese market was outstanding, with sales reaching RMB 14.1 billion, a year-on-year increase of 36%, and more than 19 million pairs of shoes were sold. As of the end of last year, they had 2,998 self-owned retail stores and third-party stores worldwide, including more than 2,600 stores in Greater China.
According to public information, the interpretation of the name of SKECHERS is derived from the Southern California proverb, meaning “the young man who can't sit still”, representing the young people who pursue fashion and individuality. After more than 20 years of experience, the company started out as a tooling boots. Its unique design has been sought after by young people. It has become the second largest footwear brand in the United States, the largest fitness footwear brand in the United States, and the United States. A big children's shoes brand and so on.
The brand's strategy is not unusual, unlike the traditional sports brands Nike, Adidas, Anderma, which focus on sports professionalism and the use of high-tech products. SKECHERS is more about pursuing the comfort and shape of shoes. It launches more than 80 new shoes every year, and its style is very rich. Sales in the field of casual sports shoes exceeded Nike Adi.
As the most important market of SKECHERS, Greater China has been cultivating for more than ten years. In the same year, it cooperated with Luen Thai Group to develop the market and with its strong channel capabilities, it was able to develop rapidly. In the past ten years, the main products such as “Panda Shoes” and casual fitness shoes have helped the brand to achieve great success in sports and life, and have created a good brand image.
At the spring trade fair last year, they announced their first 10 years of development in China. Their total retail sales grew by 73% on average. In recent years, the global e-commerce market has continued to develop, which has brought some impact on physical retail. Last year, about 30% of SKECHER's annual sales of 14.1 billion yuan in the Chinese market came from online sales, and the performance was very bright.
In 2019, SKECHERS opened its largest brand store in Shenyang, with an overall area of nearly 3,000 square meters. The entire store was divided into a number of exclusive product areas, stylish atmosphere design and modern product display. Make the visual effects more intuitive and versatile, fully satisfying the consumer's one-stop shopping experience. In a fiercely competitive environment, major sports brands have upgraded their own brand stores to further enhance their own advantages.
In the face of product diversity, SKECHER believes that this is both a challenge for the brand and its most distinctive competitiveness. The SKECHER brand positioning is sports and leisure. It not only provides a product for consumers but also tells the brand DNA. Whether it is a consumer with any life pursuit, work nature or hobbies, it can be integrated into the life of consumers. Among them, this is the biggest advantage of the brand. It is reported that this year they decided to sink the store's focus to second- and third-tier cities.

29 марта 2019 12:03

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